Email is the most cost-effective, targeted, track-able, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
*    What is permission-based email marketing and becoming a trusted sender
*    Email list building
*    Increasing deliverability and open rates
*    Writing good subject lines and content – getting readers to take action
*    Tracking results and what to do with this information
*    How email and social media marketing work together to achieve goals

Register online at: http://tinyurl.com/email-marketing-100912

Date: Tuesday, October 9

Time: 10 am – 12 pm

Cost: FREE 

Location:  ITT Technical Institute, 12669 Encinitas Ave., Sylmar 91342

                5 Freeway at the Roxford Exit

This hands-on workshop will help you get started quickly as you learn the steps necessary to successfully launch your new business. Learn to prepare a written plan you can use to build and grow a profitable business. Learn the best way to structure your business as you identify and focus on the key marketing, sales and financial issues of your business and how to bring it all together. This powerful event has helped many entrepreneurs just like you achieve success.

Date: Wednesday, October 10

Time: 5 pm – 7 pm

Cost: $30 + $2 parking fee (kiosk located in lot 14)

Location: University Center at College of the Canyons, Room 222

               26455 Rockwell Canyon Road, Santa Clarita  91355

In this day long workshop, participants will learn how to set up their company file from scratch; how to create a quality chart of accounts; how to create new vendors, customer, items and accounts. You will also learn how to pay bills, invoice customers, receive payments, make deposits and reconcile bank accounts. An introduction to the report center will be covered, including how to create a Profit & Loss Statement and a Balance Sheet. Ideal for business owners, office managers, and bookkeepers who are brand new to QuickBooks, as well as, existing users who would like some formal education in one of these QuickBooks features. Training held in a computer lab with limited seating. Please note that there will be a one-hour lunch break, lunch not provided.

Date: Friday, October 12

Time: 10 am – 4:30 pm

Cost: $99

Location:  ITT Technical Institute, Lab 9, 12669 Encinitas Ave., Sylmar 91342

                 5 Freeway at Roxford Exit

This orientation will give insight into starting and running a successful small business.  You will learn all about what the Small Business Development Center (SBDC) has to offer and how we can assist you in establishing or maintaining your small business through one-on-one consultation and training seminars. We offer the New Client Orientation free of charge to all new clients.

Date: Friday, October 12

Time: 10 am – 11 am

Cost: FREE + $2 parking fee (kiosk located in lot 14)

Location: University Center at College of the Canyons, Room 222

                26455 Rockwell Canyon Road, Santa Clarita  91355

Date: Tuesday, October 16

Time: 9 am – 12 pm

It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendations, and interact with the brands they like.  Too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content without a plan for turning “fans” into customers and advocates.

In this seminar, you’ll learn:

• Why Facebook is important to your business
• The difference between posting and marketing on Facebook
• Drive more “likes,” more “shares,” and more business
• Plan: driving repeat business and amplifying word of mouth with a great offer!
• Publish: sharing your message easily to stay top-of-mind with others (engage!)
• Promote: growing your business and measuring results.

You’ll also learn 10 best practices that you can do today to supercharge your Facebook marketing and take that word-of-mouth marketing to the next level.

Register online at:  http://tinyurl.com/supercharging-fb-mkt-101712

Date: Thursday, October 17

Time: 10 am – 12 pm

Cost: FREE 

Location: ITT Technical Institute

                12669 Encinitas Ave., Sylmar 91342 -5 Freeway at Roxford Exit

Who does events? You do! Events are an integral part of how you market your small business or organization. From sales meetings to fundraisers to performing arts and online training seminars, events help you attract new customers and members. Moreover, events deepen existing relationships with customers and members, generating more revenue and long-term participation.  We’ll cover:

*  Leveraging Social Media for your events – Before During and After!
*  Creating an easy registration process for your attendees and staff!
*  Case Studies of Small Businesses who’ve had success!
*  Top 15 tips for marketing your event and more!

Register online at:  http://tinyurl.com/event-marketing-101712

Date: Thursday, October 17

Time: 1:30 pm – 3:30 pm

Cost: FREE 

Location: ITT Technical Institute

                12669 Encinitas Ave., Sylmar 91342 -5 Freeway at Roxford Exit