[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

SCVNews.com | Local Man a Finalist in Doritos Super Bowl Ad Contest (Watch) | 01-08-2014
Inside
Weather
Santa Clarita CA
Clear
Clear
50°F
 
Calendar
Today in
S.C.V. History
February 28
1890 - Jenkins ranch hands Dolores Cook and George Walton of Castaic slain by rival William Chormicle and W.A. Gardener [story]


| Wednesday, Jan 8, 2014
Loading...
"Office Thief" video submission by Chris Capel.

[CLICK HERE] to vote for Chris Capel’s video submission, “Office Thief.”

 

Valencia resident Chris Capel, 33, is using a Super Bowl ad contest to achieve his dream of being a feature film director, and his latest effort is a bit cheesy – by design.

Capel, a former animator and car salesman, left his hometown of Thatcher, Ariz., for the bright lights of Hollywood, and found himself in the Santa Clarita Valley.

His contest submission for Doritos “Crash the Super Bowl” contest is now one of five finalists for the $1 million prize, and national exposure that could prove priceless.

“Oh man, to win… I mean anyone would be happy about $1 million, but the real excitement for us is the career opportunity that this would provide,” Capel said. “We feel like we’ve got some great ideas.”

The entry was a creation spawned by Capel and his writing partner, Richard Price, as a collaborative effort, Capel said. The pair shot the 30-second ad over the course of a day in a Hollywood office building.

A self-taught animator who worked for DreamWorks for about seven and a half years before he was laid off in March, Capel said he’s been teaching himself how to direct by going out and trying different projects, such as an 18-minute short film, and comedic videos, such as the contest entry.

Capel still dreams of feature film production, but now has a greater understanding of how difficult a job it is, he said.

“Everyone tells you, ‘It’s way harder than you think, it takes way longer than you think,'” he said of attempting his first short film. “About an hour in, i was like, ‘Oh my gosh, this is soo hard.'”

Capel said he and his writing partner have been wanting to enter the contest for a number of years, but they were waiting for the perfect opportunity.

The duo’s piece, dubbed “Office Thief,” which was created on a $1,500 budget, features pounds of cheese dust and glue to create the presumption that the protagonist was raiding other people’s bags of Doritos around the office.

The office’s boss, played by Larry Cedars, questions the presumptive Doritos thief, Steve Olson, who has cheese smeared on his glasses and shirt, and bags of the chips coming out of all of his pockets.

Capel searched Google for funny comedy reels, which is how he found Cedars, who has appeared in “Community” and “Deadwood,” to play the boss, and Steve Olson, a comedic actor who plays the Doritos thief.

Each of the five “Crash the Super Bowl” finalists are invited to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which two finalist spots will air.

Capel, who lives with his wife in Valencia, grew up with 13 siblings, seven of them adopted from Ethiopia, and hopes to use a portion of his prize to give back.

“If we win, we’re absolutely going to give $100,000 for a charity to help kids in Africa to be adopted,” he said.

The creators of both winning ads will receive the opportunity to work on the set of “Marvel’s The Avengers: Age of Ultron” and the ad with the highest total number of votes will win its creator the $1 million grand prize.

Selected from thousands of submissions representing 30  countries around the world, the Doritos brand recently announced the five finalists.

The selection was chosen by a panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Comics and co-creator of such Super Heroes as Iron Man and Spider-Man.

“As someone who has brought comic book characters to life for an entire career, I know what it takes to tell a great story,” said Stan Lee, in a statement from Doritos. “In just 30 seconds, these five finalists tell incredible stories — each with their own style — and have left me truly blown away.”

The runner-up will receive $50,000. The three finalists whose commercials don’t air during the broadcast will each win $25,000. The Super Bowl XLVIII broadcast is set for Feb. 2 on FOX.

The voting closes in a little over 20 days, as of Jan. 8, according to the website.

Here are the five finalists:

Office Thief” by Chris Capel, Valencia, Calif.

“Time Machine” by Ryan Andersen, Scottsdale, Ariz.

“The Cowboy Kid” by Amber Gill, Ladera Ranch, Calif.

“Breakroom Ostrich” by Eric Haviv, Atlanta

“Finger Cleaner” by Thomas Noakes, Sydney, Australia

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

No Comments

    Leave a Comment


    ARTS & ENTERTAINMENT LINKS
    ARTS & ENTERTAINMENT NEWS
    Monday, Feb 27, 2017
    Walt Disney Animation Studios' "Zootopia," which was co-directed by a CalArts alumnus, took home Oscar gold at the 2017 Academy Awards on Sunday night.
    Friday, Feb 24, 2017
    Shakti Fest returns for its seventh season, this year on Mother’s Day weekend itself: May 12 to 14 at the Joshua Tree Retreat Center, in Joshua Tree, CA.
    Wednesday, Feb 22, 2017
    Instagram and photography lovers, this one is for you: there is a free exhibit featuring Instagram photos taken by community members on display at the Newhall Community Center.
    Friday, Feb 17, 2017
    The city of Santa Clarita’s Thursdays@Newhall series, presented by Galpin Subaru, will kick off its 2017 March through October season on Thursday, March 2, 2017 with a fresh lineup of events on Main Street in Old Town Newhall.
    Thursday, Feb 16, 2017
    The Santa Clarita Philharmonic "pops" concert is back, and will feature a special performance of Emeralde, a singer songwriter duo team, on Sunday, February 26, 2017 at 3 p.m. at the Hart High Auditorium.
    Latest Additions to SCVNews.com
    1890 - Jenkins ranch hands Dolores Cook and George Walton of Castaic slain by rival William Chormicle and W.A. Gardener [story]
    The County Interim Health Officer is issuing a Cold Weather Alert due to the National Weather Service’s forecast for low temperatures. Wind chill temperatures are expected to be below 32 degrees Fahrenheit.
    Cold Weather Alert Issued for SCV, Low Temps Forecasted
    Tonight on SCV NewsBreak, a $20,000 reward is now offered for anyone with information that can help in the search for the hit-and-run driver who is responsible for the death of 15 year old Desiree Lawson. Plus, a CalArts alumnus took home an Oscar for his work on "Zootopia". Watch these stories and more on tonight's edition of SCV NewsBreak.
    SCV NewsBreak for Monday, February 27, 2017
    The city of Santa Clarita has been ranked as one of the top cities to start a family in the United States by LendEDU.
    Santa Clarita Ranks as One of the Best Cities to Start a Family in U.S.
    See what's coming from the Santa Clarita Valley Chamber of Commerce.
    Upcoming SCV Chamber of Commerce Events
    The Castaic Union School District is having a Special Meeting of the Governing Board on February 28, 2017 in the District Office Board Room. The Governing Board is directing the Superintendent to place a resolution, which would make a Provisional Appointment to fill a vacancy on the board.
    Feb. 28: CUSD Special Meeting of the Governing Board
    In a report released for the March 1 Board meeting, Hart District staff is recommending denial of a 5-year extension of Einstein Academy's charter. Initially approved for 2 years in 2010, Einstein received a 5-year renewal in 2012 that expires June 30.
    Staff Urges Denial of Einstein Charter Renewal; Board Decides Wed.
    Habitat for Humanity San Fernando/Santa Clarita Valleys honored seven surviving World War II veterans from Santa Clarita at the Princess Cruises and the Princess Cruises Community Foundation annual Hearts for Heroes Builders Ball.
    Habitat for Humanity Honors Princess Cruises, Local WWII Veterans
    The William S. Hart Governing Board Agenda Regular Meeting is scheduled for March 1, 2017 at 7 p.m. Agenda topics include Albert Einstein Renewal Petition Request, construction of new classrooms on certain campuses, and authorization to attend out-of-state conferences for two high schools.
    March 1: William S. Hart Union H.S.D. Governing Board Meeting
    The Los Angeles County Sheriff’s Department is warning residents of a political mailer that has circulated depicting an official-looking document from the Sheriff’s Department.
    LASD Warns of Fake Eviction Mailers
    Commercials and television shows are filming in Santa Clarita this week.
    Currently Filming in SCV: Scorpion, NCIS, Nickelodeon Commercial
    Walt Disney Animation Studios' "Zootopia," which was co-directed by a CalArts alumnus, took home Oscar gold at the 2017 Academy Awards on Sunday night.
    CalArts Alum Takes Home Oscar Gold for ‘Zootopia’
    West Ranch High School baseball faced off against Santa Barbara High School in their season opener, with West Ranch being triumphant over Santa Barbara with a 10-3 win.
    West Ranch Baseball Wins Big Over Santa Barbara H.S.
    Canyon Country (West) Crime Report for February 13-19, 2017
    Crime Blotter: Commercial Burglaries, Vehicle Burglary in West Canyon Country
    Newhall Crime Report for the Week of 02/13/17 to 02/19/17
    Crime Blotter: Commercial Burglaries, Petty Thefts in Newhall
    Valencia Crime Report for the Week of 02/13/2017- 02/19/2017
    Crime Blotter: Vehicle Burglaries, Petty Thefts in Valencia
    Saugus Crime Report for the Week of 02/13/17- 02/19/17
    Crime Blotter: Grand Theft Auto, Petty Theft in Saugus
    1950 - Ex-Mrs. William S. Hart appears in court to challenge will that leaves Hart Park & Mansion to L.A. County [story]
    1996 - SCV historian Jerry Reynolds dies at age 58 [story]
    Master’s University second baseman Matt Janes fields a hit ball by William Jessup’s Joshua Duitsman for the final out of the first inning Friday Feb. 24, 2017 at Lou Herwalt Stadium. Master’s beat William Jessup 7-3 in the first game of a three game series. [/caption]David Sheaffer belted a two-run, go-ahead home run in the last of the sixth inning Friday afternoon and The Master’s University rallied past William Jessup University 7-3 at Lou Herwaldt Stadium.
    Sheaffer Slugs TMU Mustangs Past William Jessup
    1936 - U.S. release of Charles Chaplin film "Modern Times," partially shot in SCV [story]
    Tonight on SCV NewsBreak, LASD announces the Inaugural Trail Ride benefiting local youth. Plus, make sure to get your vote by mail ballot before the March election. Watch these stories and more on tonight's edition of SCV NewsBreak.
    SCV NewsBreak for Friday, February 24, 2017
    Zonta Club of the Santa Clarita Valley is currently offering sponsorship opportunities as well as individual tickets for its 2017 LUNAFEST,®, a festival of short films by, for and about women.
    Zonta Offers Sponsorships,Tickets for 2017 LUNAFEST
    Twenty-one outstanding community volunteers have been nominated by local non-profit organizations to be honored at the annual Women in Service Celebration sponsored by Zonta Club of Santa Clarita Valley.
    21 Nominated for Zonta’s Women in Service Celebration
    In support of Augie's Quest, LA Fitness announced plans to host its seventh annual in-club event, Action for ALS, across the company's over 690 locations on Saturday, February 25, 2017. Augie's Quest is a nonprofit research initiative dedicated to finding a cure for amyotrophic lateral sclerosis (ALS).
    LA Fitness Supports Augie’s Quest, Research for ALS Cure
    Princess Cruises, the top North American cruise line in Japan, today announced its longest Japan cruise season yet with an array of voyages from Tokyo and Kobe in 2018 that circumnavigate the country, visiting top-rated cultural ports.
    Princess Cruises Unveils 2018 Japan Cruise, Cruisetour
    Everyone is invited to Santa Clarita Christian Fellowship to see Pastor Harper, his wife Cecile and congregation of SCCF honor Bishop Henry Hearns, author of "How Odds Even Through Grace," former Chief of Environmental Planning for Edwards Air Force Base, and the first African American mayor of Lancaster.
    Feb. 26: SCCF to Honor Revered Engineer, Mayor, Author Bishop Hearns
    Seniors who have saved up for years to take a vacation abroad could arrive at their dream destination only to find that they have been conned.
    Fraud Friday: Watch Out for Tourist Visa Scams
    Join Providence Holy Cross Foundation at Six Flags Magic Mountain for A Day in the Park and Picnic on Saturday, March 18.
    March 18: Join Providence for A Day in the Park and Picnic at Magic Mountain
    The Los Angeles County Sheriff's Inaugural Trail Ride will be honoring Sergeant Steve Owen, who was killed in the line of duty in early October 2016, on Saturday, April 29 in Castaic.
    April 29: LASD Inaugural Trail Ride to Honor Sgt. Steve Owen
    Shakti Fest returns for its seventh season, this year on Mother’s Day weekend itself: May 12 to 14 at the Joshua Tree Retreat Center, in Joshua Tree, CA.
    May 12-14: Shakti Fest in Joshua Tree National Park
    Stevenson Ranch Crime Report: Week of 02/13/17- 02/18/17
    Crime Blotter: Petty Thefts in Stevenson Ranch
    JAM session, 10 by 10, SENSES, Revved Up, more.
    Upcoming Arts & Culture Events for March
    The County Interim Health Officer is issuing a Cold Weather Alert due to the National Weather Service’s forecast for low temperatures. Wind chill temperatures are expected to be below 32 degrees Fahrenheit.
    Feb. 25-28: Cold Weather Alert Issued for SFV, Mountains, AV
    1956 - Baseball Hall of Famer Eddie Murray born in Los Angeles; later SCV resident & car dealer [story]