[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

SCVNews.com | Local Man a Finalist in Doritos Super Bowl Ad Contest (Watch) | 01-08-2014
Inside
Weather
Santa Clarita CA
Mostly cloudy
Mostly cloudy
65°F
 
Calendar
Today in
S.C.V. History
April 21
1994 - Valencia Mercedes co-owner Eddie Murray sets MLB record for switch-hit home runs in games (11 times) [story]


| Wednesday, Jan 8, 2014
Loading...
"Office Thief" video submission by Chris Capel.

[CLICK HERE] to vote for Chris Capel’s video submission, “Office Thief.”

 

Valencia resident Chris Capel, 33, is using a Super Bowl ad contest to achieve his dream of being a feature film director, and his latest effort is a bit cheesy – by design.

Capel, a former animator and car salesman, left his hometown of Thatcher, Ariz., for the bright lights of Hollywood, and found himself in the Santa Clarita Valley.

His contest submission for Doritos “Crash the Super Bowl” contest is now one of five finalists for the $1 million prize, and national exposure that could prove priceless.

“Oh man, to win… I mean anyone would be happy about $1 million, but the real excitement for us is the career opportunity that this would provide,” Capel said. “We feel like we’ve got some great ideas.”

The entry was a creation spawned by Capel and his writing partner, Richard Price, as a collaborative effort, Capel said. The pair shot the 30-second ad over the course of a day in a Hollywood office building.

A self-taught animator who worked for DreamWorks for about seven and a half years before he was laid off in March, Capel said he’s been teaching himself how to direct by going out and trying different projects, such as an 18-minute short film, and comedic videos, such as the contest entry.

Capel still dreams of feature film production, but now has a greater understanding of how difficult a job it is, he said.

“Everyone tells you, ‘It’s way harder than you think, it takes way longer than you think,'” he said of attempting his first short film. “About an hour in, i was like, ‘Oh my gosh, this is soo hard.'”

Capel said he and his writing partner have been wanting to enter the contest for a number of years, but they were waiting for the perfect opportunity.

The duo’s piece, dubbed “Office Thief,” which was created on a $1,500 budget, features pounds of cheese dust and glue to create the presumption that the protagonist was raiding other people’s bags of Doritos around the office.

The office’s boss, played by Larry Cedars, questions the presumptive Doritos thief, Steve Olson, who has cheese smeared on his glasses and shirt, and bags of the chips coming out of all of his pockets.

Capel searched Google for funny comedy reels, which is how he found Cedars, who has appeared in “Community” and “Deadwood,” to play the boss, and Steve Olson, a comedic actor who plays the Doritos thief.

Each of the five “Crash the Super Bowl” finalists are invited to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which two finalist spots will air.

Capel, who lives with his wife in Valencia, grew up with 13 siblings, seven of them adopted from Ethiopia, and hopes to use a portion of his prize to give back.

“If we win, we’re absolutely going to give $100,000 for a charity to help kids in Africa to be adopted,” he said.

The creators of both winning ads will receive the opportunity to work on the set of “Marvel’s The Avengers: Age of Ultron” and the ad with the highest total number of votes will win its creator the $1 million grand prize.

Selected from thousands of submissions representing 30  countries around the world, the Doritos brand recently announced the five finalists.

The selection was chosen by a panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Comics and co-creator of such Super Heroes as Iron Man and Spider-Man.

“As someone who has brought comic book characters to life for an entire career, I know what it takes to tell a great story,” said Stan Lee, in a statement from Doritos. “In just 30 seconds, these five finalists tell incredible stories — each with their own style — and have left me truly blown away.”

The runner-up will receive $50,000. The three finalists whose commercials don’t air during the broadcast will each win $25,000. The Super Bowl XLVIII broadcast is set for Feb. 2 on FOX.

The voting closes in a little over 20 days, as of Jan. 8, according to the website.

Here are the five finalists:

Office Thief” by Chris Capel, Valencia, Calif.

“Time Machine” by Ryan Andersen, Scottsdale, Ariz.

“The Cowboy Kid” by Amber Gill, Ladera Ranch, Calif.

“Breakroom Ostrich” by Eric Haviv, Atlanta

“Finger Cleaner” by Thomas Noakes, Sydney, Australia

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

No Comments

    ARTS & ENTERTAINMENT LINKS
    LOCAL ENTERTAINMENT NEWS
    Tuesday, Apr 21, 2015
    ARTree is pleased to announce a new drop-in class for adults, held every 4th Wednesday of the month at 6:30pm, at the Old Town Newhall Library. The “Relax&Craft” sessions will provide free instruction and materials to spend an hour engaged in creativity.
    Tuesday, Apr 21, 2015
    The Smokey Robinson Invitational Golf Tournament is making it’s way to town this June to benefit The Midnight Mission.
    Monday, Apr 20, 2015
    Mark your calendars, gather the family, pack a picnic, and make a plan to get to the Rivendale site in Towsley Canyon. The LA SummerFEST is the fastest growing cultural festival in LA County, and this year promises to be great fun, and including new events, new community partners, and the premieres of new work.
    Monday, Apr 20, 2015
    Santa Clarita residents are invited to attend tapings over the next 10 weeks of "Beyond A.D.," a half-hour companion series to NBC's "A.D: The Bible Continues."
    Monday, Apr 20, 2015
    Acclaimed director, screenwriter and producer John Singleton will help shine the spotlight next month on Hollywood’s next generation of movie makers as California State University, Northridge celebrates its 25th annual “Senior Film Showcase” at the Academy of Motion Picture Arts and Sciences.
    Friend Activity
    Latest Additions to SCVNews.com
    ARTree is pleased to announce a new drop-in class for adults, held every 4th Wednesday of the month at 6:30pm, at the Old Town Newhall Library. The “Relax&Craft” sessions will provide free instruction and materials to spend an hour engaged in creativity.
    4th Wednesdays in Newhall: Explore Your Creativity
    Golden Valley High School sophomore Patrick Speers is one of 14 cadets nationally to earn the 2015 JROTC Award for Excellence in Academics with Merit.
    GVHS Sophomore Earns National JROTC Award
    Focused seminars from SCV Chamber of Commerce members to help you in your business.
    SCV Chamber’s ‘Lunch & Learn’ Schedule
    Two bills taking aim at the state’s high speed rail plan, one by SCV Assemblyman Scott Wilk, were shot down Monday on a straight party-line vote in the Assembly Transportation Committee.
    Democrats Derail Wilk’s Rail Defunding Bill
    The City of Santa Clarita is looking for community feedback on the proposed Saugus Library Center during a community workshop meeting next week.
    City Seeking Input on New Saugus Library Proposal
    The L.A. County Coroner's office has released the cause of death of a 19-day-old baby whom authorities suspect was murdered by her father.
    Coroner Releases Murdered Baby’s Cause of Death
    By providing an $8,500 sponsorship to the William S. Hart Union School District’s ‘Project 691’ Robotics Competition Team, College of the Canyon has helped the group of talented young intellectuals follow through on an opportunity to compete at the 2015 FIRST Robotics Competition World Championship being held April 22 to 25 in St. Louis.
    COC Lends a Hand to Hart District Robotics
    To help Stamp Out Hunger! in Santa Clarita, simply leave a sturdy bag of non-perishable foods, like canned soup, canned vegetables or meat, peanut butter, pasta, rice or cereal next to your mailbox prior to the time of regular mail delivery on Saturday, May 9.
    May 9: USPS Letter Carriers Collecting for SCV Food Pantry
    Thirty-four business leaders from across the Santa Clarita Valley came to Golden Valley High School Thursday night for the William S. Hart Union School District Regional Occupational Program “Interview Night.”
    ‘Interview Night’ Brings Together Business Leaders, High School Students
    The Smokey Robinson Invitational Golf Tournament is making it’s way to town this June to benefit The Midnight Mission.
    Smokey Robinson Golf Tournament for Midnight Mission
    Prep baseball, softball, volleyball standings.
    SCV Sports Report, April 21
    The Los Angeles County Sheriff’s Department’s Santa Clarita Station will be conducting a DUI/Driver’s License Checkpoint on April 24 at an undisclosed location within the City of Santa Clarita, between the hours of 6 p.m. and 2 a.m.
    April 24: DUI/Driver’s License Checkpoint Inside City Limits
    Formed in October 2014 to counter ISIL’s sweeping takeover of territory in Iraq and Syria last summer, the U.S,-led Combined Joint Task Force-Operation Inherent Resolve brings to bear more than 60 countries in the fight against ISIL.
    Inside the Coalition to Defeat ISIL
    The 22nd annual Santa Clarita Cowboy Festival has come and gone. I thought it was great. It seemed there was a lot more to do and see this year. More shows and more places to see them. Stretching from The VU to Heritage Junction, there was about a half-mile of attractions and entertainment.
    Back to Reality
    1994 - Valencia Mercedes co-owner Eddie Murray sets MLB record for switch-hit home runs in games (11 times) [story]
    AB 1046 would align federal and state reporting requirements for community benefit programs, streamlining paperwork requirements and allowing more resources to be devoted to community partnerships. It would also preserve the ability of hospitals to collaborate with community groups to support programs that target local needs.
    Hospitals Seek Law Change to Preserve Programs, Align Paperwork
    Working together, the team will develop the scientific and technological innovations necessary to enable a space-based solar power system capable of generating electric power at cost parity with grid-connected fossil fuel power plants.
    Caltech, Northrop Grumman Team Up to Develop Space-based Solar Power System
    Net income declined by $61,000, or 2 percent, in the first quarter of 2015 relative to the first quarter of 2014, and a higher tax accrual was the ultimate factor in this unfavorable variance.
    Sierra Bancorp: Quarterly Net Earnings Dip 2%
    Mark your calendars, gather the family, pack a picnic, and make a plan to get to the Rivendale site in Towsley Canyon. The LA SummerFEST is the fastest growing cultural festival in LA County, and this year promises to be great fun, and including new events, new community partners, and the premieres of new work.
    L.A. SummerFest at Rivendale Announces 2015 Season
    The Santa Clarita Cowboy Festival mossied its way back into to town this weekend plus the passenger in a fiery crash over the weeknd has been identified. Click the link to see those stories and more on tonight's edition of SCV NewBreak.
    SCV NewsBreak for Monday, April 20, 2015
    CSUN’s Associated Students’ video created as part of a campuswide campaign to educate the CSUN community about ways to to combat sexual violence.
    CSUN Students Campaign Against Sexual Assault
    Attend the LIMS training recruitment on Friday, April 24 to learn how you can take your current job skills and transform them into a career in movie and television production.
    Want a Career in TV, Film?
    In celebration of National Volunteer week, leaders and staff from Kaiser Permanente’s Panorama City Medical Center and Santa Clarita medical offices worked alongside Habitat for Humanity San Fernando/Santa Clarita Valleys on Saturday, April 18, to “Team Build” 78 homes for low-income veterans and their families.
    Kaiser Employees Help Habitat Build Homes for Heroes
    New solicitations have been posted by City of Santa Clarita.
    Bid Opportunity: Paint SCV Metrolink Stations