[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

SCVNews.com | Local Man a Finalist in Doritos Super Bowl Ad Contest (Watch) | 01-08-2014
Inside
Weather
Santa Clarita CA
Intermittent clouds
Intermittent clouds
70°F
 
Calendar
Today in
S.C.V. History
December 21
1910 - Newhall (Auto) Tunnel opens, bypassing Beale's Cut [story]


| Wednesday, Jan 8, 2014
Loading...
"Office Thief" video submission by Chris Capel.

[CLICK HERE] to vote for Chris Capel’s video submission, “Office Thief.”

 

Valencia resident Chris Capel, 33, is using a Super Bowl ad contest to achieve his dream of being a feature film director, and his latest effort is a bit cheesy – by design.

Capel, a former animator and car salesman, left his hometown of Thatcher, Ariz., for the bright lights of Hollywood, and found himself in the Santa Clarita Valley.

His contest submission for Doritos “Crash the Super Bowl” contest is now one of five finalists for the $1 million prize, and national exposure that could prove priceless.

“Oh man, to win… I mean anyone would be happy about $1 million, but the real excitement for us is the career opportunity that this would provide,” Capel said. “We feel like we’ve got some great ideas.”

The entry was a creation spawned by Capel and his writing partner, Richard Price, as a collaborative effort, Capel said. The pair shot the 30-second ad over the course of a day in a Hollywood office building.

A self-taught animator who worked for DreamWorks for about seven and a half years before he was laid off in March, Capel said he’s been teaching himself how to direct by going out and trying different projects, such as an 18-minute short film, and comedic videos, such as the contest entry.

Capel still dreams of feature film production, but now has a greater understanding of how difficult a job it is, he said.

“Everyone tells you, ‘It’s way harder than you think, it takes way longer than you think,'” he said of attempting his first short film. “About an hour in, i was like, ‘Oh my gosh, this is soo hard.'”

Capel said he and his writing partner have been wanting to enter the contest for a number of years, but they were waiting for the perfect opportunity.

The duo’s piece, dubbed “Office Thief,” which was created on a $1,500 budget, features pounds of cheese dust and glue to create the presumption that the protagonist was raiding other people’s bags of Doritos around the office.

The office’s boss, played by Larry Cedars, questions the presumptive Doritos thief, Steve Olson, who has cheese smeared on his glasses and shirt, and bags of the chips coming out of all of his pockets.

Capel searched Google for funny comedy reels, which is how he found Cedars, who has appeared in “Community” and “Deadwood,” to play the boss, and Steve Olson, a comedic actor who plays the Doritos thief.

Each of the five “Crash the Super Bowl” finalists are invited to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which two finalist spots will air.

Capel, who lives with his wife in Valencia, grew up with 13 siblings, seven of them adopted from Ethiopia, and hopes to use a portion of his prize to give back.

“If we win, we’re absolutely going to give $100,000 for a charity to help kids in Africa to be adopted,” he said.

The creators of both winning ads will receive the opportunity to work on the set of “Marvel’s The Avengers: Age of Ultron” and the ad with the highest total number of votes will win its creator the $1 million grand prize.

Selected from thousands of submissions representing 30  countries around the world, the Doritos brand recently announced the five finalists.

The selection was chosen by a panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Comics and co-creator of such Super Heroes as Iron Man and Spider-Man.

“As someone who has brought comic book characters to life for an entire career, I know what it takes to tell a great story,” said Stan Lee, in a statement from Doritos. “In just 30 seconds, these five finalists tell incredible stories — each with their own style — and have left me truly blown away.”

The runner-up will receive $50,000. The three finalists whose commercials don’t air during the broadcast will each win $25,000. The Super Bowl XLVIII broadcast is set for Feb. 2 on FOX.

The voting closes in a little over 20 days, as of Jan. 8, according to the website.

Here are the five finalists:

Office Thief” by Chris Capel, Valencia, Calif.

“Time Machine” by Ryan Andersen, Scottsdale, Ariz.

“The Cowboy Kid” by Amber Gill, Ladera Ranch, Calif.

“Breakroom Ostrich” by Eric Haviv, Atlanta

“Finger Cleaner” by Thomas Noakes, Sydney, Australia

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

No Comments

    ARTS & ENTERTAINMENT LINKS
    LOCAL ENTERTAINMENT NEWS
    Friday, Dec 19, 2014
    Filmmaker and CalArts faculty James Benning’s 16mm documentary "13 Lakes" (2004) and CalArts alumnus John Lasseter’s 3D animated short, "Luxo Jr." (1986), are among the 25 films selected this year by the Library of Congress for inclusion in the National Film Registry.
    Thursday, Dec 18, 2014
    Friday night, The Vu in Newhall presents No Small Children; Saturday at Wolf Creek Brewery off Rye Canyon Loop in Valencia, it’s the annual Ugly Christmas Sweater Party.
    Thursday, Dec 18, 2014
    Things to do in and near the city of Santa Clarita.
    Wednesday, Dec 17, 2014
    Santa Clarita Valley residents hoping to see “The Interview” for its Christmas day premiere won’t have any local options, and perhaps none at all, theater officials and industry insiders said Wednesday.
    Tuesday, Dec 16, 2014
    California State University, Northridge Chicana/o studies professor Fermin Herrera is still beaming with pride a week after receiving word that an album he produced featuring vocals by his daughter, Ixya Herrera, has been nominated for a Grammy Award.
    Friend Activity
    Latest Additions to SCVNews.com
    1910 - Newhall (Auto) Tunnel opens, bypassing Beale's Cut [story]
    Stories about these creamy white bears spread from British Columbia to people in the area that is now the United States, where they were assumed to be mythological creatures.
    Spirit Bear
    Three unlicensed drivers were arrested and ordered to court, at a Friday night checkpoint in Santa Clarita.
    3 Unlicensed Drivers Busted at Checkpoint
    That Christmas Eve celebration was amazing - beautiful in so many ways, but especially for the people who were brought together that evening. We celebrated alongside Australians, Brits, Arabs and Jews, and it even snowed in the early morning hours, something extremely rare for that part of the world.
    An Old Elevator
    1925- New York premiere of William S. Hart's final film, "Tumbleweeds" [story]
    This high-speed rail issue transcends most other problems we’ve had recently. Billboards? Small problem. High-speed rail? HUGE problem.
    This Bullet Kills
    Filmmaker and CalArts faculty James Benning’s 16mm documentary "13 Lakes" (2004) and CalArts alumnus John Lasseter’s 3D animated short, "Luxo Jr." (1986), are among the 25 films selected this year by the Library of Congress for inclusion in the National Film Registry.
    Films by CalArts’ Benning, Lasseter Make National Registry
    Tonight on SCV NewsBreak: About 1,000 West Creek Academy students, parents, administrators and teachers created a “living painting” of a piano Friday. PLUS more local news.
    SCV NewsBreak for Friday, December 19, 2014
    AQUILA M8, under development for a confidential customer, Millennium's AQUILA platform product line, supporting missions of up to 3000 kg total mass in low, medium and geostationary Earth orbits.
    Tested in Santa Clarita, Satellite Structure is Good to Go
    The settlement terms require that T-Mobile pay at least $90 million; of this sum, at least $67.5 million must be paid to consumers—a portion of which may be paid by forgiving debts consumers may owe T-Mobile.
    T-Mobile to Pay $90 Mil. to Settle Cramming Charges
    Nearly 1,000 West Creek Academy students, parents, administrators and teachers created a “living painting” of a piano.
    West Creek Kids Create Living Piano
    The City of Santa Clarita invites community members to welcome the New Year at the Arctic Chill Polar Bear Swim on Thursday, Jan. 1, at 9 a.m.
    Jan. 1: Polar Bear Swim at Santa Clarita Aquatic Center
    Holiday hiring helped hold Santa Clarita’s unemployment rate at 4.5 percent in November, even with October. The real story is in the comparison to last November’s 5.7 percent.
    Santa Clarita Jobless Rate Falls 1.2% Over Year
    For the second consecutive year, UCLA ranked No. 5 in Kiplinger Personal Finance’s list of “Best Values in Public Colleges.”
    Kiplinger Rates UCLA 5th Best Value
    Deputy Joe Trejo, known affectionately as “the Mayor of Newhall” and “Uncle Joe,” retired this week as community relations deputy for the Santa Clarita Valley Sheriff’s Station.
    Trejo, De-facto Mayor of Newhall, Turns In His Badge
    Former light heavyweight champion and 1984 silver medalist boxer Virgil Hill, 50, is making a comeback. He took on his son, Valencia High School grad Virgil Hill, Jr., in a three-round exhibition.
    Valencia’s Hall of Fame Boxer Fights His Son
    The North American Aerospace Defense Command has informed the Defense Department that every indication is that Santa Claus will arrive on time this year to deliver presents to the world’s estimated 1.9 billion children, Pentagon Press Secretary Navy Rear Adm. John Kirby said Friday.
    NORAD Tunes Up Santa Tracking System
    1969 - SCV resident Kristy Swanson, original Buffy the Vampire Slayer (1992), born in Mission Viejo [story]
    On Aug. 18, nine days after the killing, 78 people were arrested and, depending which news source you read, either 74 or 75 were from out of the area. California and New York were cited often as states sending their best and brightest.
    Fools Rush to Ferguson
    The folks from Chiquita have been handing out new bikes and toys all over the place. It is Christmas, after all. Never pass up a good chance to ruin somebody’s health by being a “good neighbor” and giving out gifts.
    Fluffy Clouds and Kittens
    SCV NewsBreak: State Water Board members unanimously approved changes to the chloride compliance requirements for the SCV Sanitation District Tuesday. What does it mean for property owners in Santa Clarita?
    SCV NewsBreak for Thursday, December 18, 2014
    After more than a half-dozen meetings and hundreds of comments, high-speed rail officials say they’re still figuring out how to include the public’s concerns in their multi-billion dollar plan.
    Bullet Train Officials Digesting Public’s Concerns
    The California State Board of Equalization has conducted a public hearing and moved forward with regulation amendments clarifying that hydroponic farmers qualify for the sales and use tax exemptions for fertilizer.
    BOE: Hydroponic Farmers Qualify for Tax Exemptions
    Friday night, The Vu in Newhall presents No Small Children; Saturday at Wolf Creek Brewery off Rye Canyon Loop in Valencia, it’s the annual Ugly Christmas Sweater Party.
    SCV Entertainment Beat: No Small Children, Ugly Sweaters