[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

SCVNews.com | Local Man a Finalist in Doritos Super Bowl Ad Contest (Watch) | 01-08-2014
Inside
Weather
Santa Clarita CA
Clear
Clear
61°F
 
Calendar
Today in
S.C.V. History
October 24
1954 - U.S. Rep. Brad Sherman born in Monterey Park; represents southeastern sliver of SCV [story]


| Wednesday, Jan 8, 2014
Loading...
"Office Thief" video submission by Chris Capel.

[CLICK HERE] to vote for Chris Capel’s video submission, “Office Thief.”

 

Valencia resident Chris Capel, 33, is using a Super Bowl ad contest to achieve his dream of being a feature film director, and his latest effort is a bit cheesy – by design.

Capel, a former animator and car salesman, left his hometown of Thatcher, Ariz., for the bright lights of Hollywood, and found himself in the Santa Clarita Valley.

His contest submission for Doritos “Crash the Super Bowl” contest is now one of five finalists for the $1 million prize, and national exposure that could prove priceless.

“Oh man, to win… I mean anyone would be happy about $1 million, but the real excitement for us is the career opportunity that this would provide,” Capel said. “We feel like we’ve got some great ideas.”

The entry was a creation spawned by Capel and his writing partner, Richard Price, as a collaborative effort, Capel said. The pair shot the 30-second ad over the course of a day in a Hollywood office building.

A self-taught animator who worked for DreamWorks for about seven and a half years before he was laid off in March, Capel said he’s been teaching himself how to direct by going out and trying different projects, such as an 18-minute short film, and comedic videos, such as the contest entry.

Capel still dreams of feature film production, but now has a greater understanding of how difficult a job it is, he said.

“Everyone tells you, ‘It’s way harder than you think, it takes way longer than you think,'” he said of attempting his first short film. “About an hour in, i was like, ‘Oh my gosh, this is soo hard.'”

Capel said he and his writing partner have been wanting to enter the contest for a number of years, but they were waiting for the perfect opportunity.

The duo’s piece, dubbed “Office Thief,” which was created on a $1,500 budget, features pounds of cheese dust and glue to create the presumption that the protagonist was raiding other people’s bags of Doritos around the office.

The office’s boss, played by Larry Cedars, questions the presumptive Doritos thief, Steve Olson, who has cheese smeared on his glasses and shirt, and bags of the chips coming out of all of his pockets.

Capel searched Google for funny comedy reels, which is how he found Cedars, who has appeared in “Community” and “Deadwood,” to play the boss, and Steve Olson, a comedic actor who plays the Doritos thief.

Each of the five “Crash the Super Bowl” finalists are invited to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which two finalist spots will air.

Capel, who lives with his wife in Valencia, grew up with 13 siblings, seven of them adopted from Ethiopia, and hopes to use a portion of his prize to give back.

“If we win, we’re absolutely going to give $100,000 for a charity to help kids in Africa to be adopted,” he said.

The creators of both winning ads will receive the opportunity to work on the set of “Marvel’s The Avengers: Age of Ultron” and the ad with the highest total number of votes will win its creator the $1 million grand prize.

Selected from thousands of submissions representing 30  countries around the world, the Doritos brand recently announced the five finalists.

The selection was chosen by a panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Comics and co-creator of such Super Heroes as Iron Man and Spider-Man.

“As someone who has brought comic book characters to life for an entire career, I know what it takes to tell a great story,” said Stan Lee, in a statement from Doritos. “In just 30 seconds, these five finalists tell incredible stories — each with their own style — and have left me truly blown away.”

The runner-up will receive $50,000. The three finalists whose commercials don’t air during the broadcast will each win $25,000. The Super Bowl XLVIII broadcast is set for Feb. 2 on FOX.

The voting closes in a little over 20 days, as of Jan. 8, according to the website.

Here are the five finalists:

Office Thief” by Chris Capel, Valencia, Calif.

“Time Machine” by Ryan Andersen, Scottsdale, Ariz.

“The Cowboy Kid” by Amber Gill, Ladera Ranch, Calif.

“Breakroom Ostrich” by Eric Haviv, Atlanta

“Finger Cleaner” by Thomas Noakes, Sydney, Australia

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

No Comments

    ARTS & ENTERTAINMENT LINKS
    LOCAL ENTERTAINMENT NEWS
    Thursday, Oct 23, 2014
    Enjoy an evening of great live entertainment featuring music from the hills and valleys of the East to the plains, prairies and deserts of the West.
    Wednesday, Oct 22, 2014
    It’s the weekend before Halloween, and local rockers are getting on their ghoul.
    Wednesday, Oct 22, 2014
    Things to do in & near the city of Santa Clarita.
    Wednesday, Oct 22, 2014
    Playing to a packed house of five hundred eager fans, Loggins and his band wowed the audience with a performance that included all of their favorite hits from his extensive songbook, while providing a level of intimacy with personal introductions of each song.
    Saturday, Oct 18, 2014
    The County of Los Angeles Department of Parks and Recreation in cooperation with the Santa Clarita Valley Rose Society, is presenting its 21st Annual Wild West Roses Rose Show & 3rd Annual Rose Art Exhibition.
    Friend Activity
    Latest Additions to SCVNews.com
    The billboard agreement is the known bird-in-the-hand versus the unknown two-in-the-bush later. Of importance is that Clear Channel was invited to come in with proposals, and they have never responded. Without question, there are no guarantees of a better deal later if this one is lost.
    Measure ‘S’ Pros, Cons | Betty Arenson
    1954 - U.S. Rep. Brad Sherman born in Monterey Park; represents southeastern sliver of SCV [story]
    Tonight on SCV NewsBreak: A man suspected of robbing a Newhall Walgreens with a shotgun Thursday is in custody.
    SCV NewsBreak for Thursday, October 23, 2014
    The following letter was sent to parents of Valencia High School students Thursday afternoon in regards to a fight involving several Hart District students on Friday, October 17, 2014. Dear VHS parents, We are aware of many rumors currently circulating following the fight that happened on Friday evening.
    A Letter to Valencia High Parents
    COC sophomore setter Taylor Kasha has been named the Western State Conference (WSC) Female Athlete of the Week.
    COC’s Kasha Named Western Conference Athlete of the Week
    The College of the Canyons women’s soccer team shut out Citrus College, 6-0
    SCV Sports Roundup for Oct. 23
    Santa Clarita Valley Sheriff’s Station deputies arrested a man suspected robbing Walgreens with a shotgun for drugs.
    Suspect Arrested After Walgreens Drug Robbery
    A Santa Clarita mom is making and selling eco-friendly American Girl doll clothing.
    SCV Mom Creates American Girl Clothing Business
    I remain concerned for the safety and security of our uniformed personnel supporting this mission. Congress will continue to provide robust oversight throughout our troops’ deployment.
    McKeon Releases Statement on Ebola
    Gateway Ranch is a 302-acre property located on the northern half of Las Lomas in the Newhall Pass. Once planned for a major housing development, the land is now part of the City’s Open Space Preservation District and protected from development indefinitely.
    City to Cut Ribbon on Newly Acquired Open Space
    The Santa Clarita WorkSource Center is partnering with the California Department of Corrections and Rehabilitation to host a Correctional Peace Officers recruitment on Thursday, Oct. 30
    WorkSource Center Hosting Peace Officers Recruitment
    Enjoy an evening of great live entertainment featuring music from the hills and valleys of the East to the plains, prairies and deserts of the West.
    Cowboy Music Takes Over REP for WMA Benefit Concert
    So far there has been about $181,700 of “grass roots” support to preserve the current billboards – of which maybe $6,500 is local (the $500 from Tony Strickland being from “out of town”). All kinds of money to stop the three electronic billboards and preserve dozens and dozens of ugly relics of a bygone era that have serious light pollution issues, too.
    A ‘Tyrannt’ with Soul
    The Santa Clarita Public Library, with support from the Friends of Santa Clarita Public Library, will once again sponsor the Celebration of Local Authors event on Saturday, January 17, 2015 from 10:00 a.m. to 3:00 p.m. at the Old Town Newhall branch, located at 24500 Main Street.
    Library Prepping for Second Celebration of Local Authors
    1888 - Newhall's luxurious Southern Hotel burns to the ground [story]
    Ezra visits different schools each year to share with other children what he has gone through and how being different is not a problem. His inspirational talks demonstrate how anyone can achieve his or her dreams, no matter what the circumstances might be.
    Make It Happen
    It’s the weekend before Halloween, and local rockers are getting on their ghoul.
    SCV Entertainment Beat: Rockers are Getting Their ‘Ghoul’ On
    Tonight on SCV NewsBreak: Sheriff's deputies and the Hart School District are investigating an alleged assault that happened at Valencia High School Friday night. The fight, was caught on tape and circulated on social media early this week.
    SCV NewsBreak for Wednesday, October 22, 2014
    Margo Hudon (of Margo's boutique) and Brett Walter, field deputy to Rep. Buck McKeon, have joined the board of Single Mothers Outreach.
    Margo Hudson, Brett Walter Join SMO Board
    Things to do in & near the city of Santa Clarita.
    SCV Arts & Events: Ghost Adventures, more
    BioSolar Inc., producer of innovative bio-based solar energy products and developer of a breakthrough supercapacitor technology, announced that its innovative BioSuperCap technology will be presented at Supercapacitors USA 2014 at Santa Clara during the week of Nov. 19
    Local Solar Energy Tech Firm to Present at Conference
    The City of Santa Clarita is offering complimentary California native oak trees to residents in honor of the community’s annual “Oaktober” celebration. Residents can contact the City through November 7, 2014 to order the free trees, which are exempt from the City’s Oak Tree Preservation and Protection Ordinance.
    Free Oak Trees in “Oaktober”
    The doors to "Beware the Dark Realm" open this Friday, Oct. 24. The haunted house located at 28621 Sugar Pine Way in Saugus is raising funds and collecting supplies for the SCV Food Pantry.
    ‘Beware the Dark Realm’ and Help the Needy
    The Hart girls volleyball team is still rolling. The Hart girls swept Canyon, 3-0, and are undefeated in first place in the Foothill League standings.
    SCV Sports Roundup for Oct. 22