[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

SCVNews.com | Local Man a Finalist in Doritos Super Bowl Ad Contest (Watch) | 01-08-2014
Inside
Weather
Santa Clarita CA
Clear
Clear
74°F
 
Calendar
Today in
S.C.V. History
July 1
1808 - Ygnacio del Valle born in Jalisco, Mexico; owned most of SCV [story]


| Wednesday, Jan 8, 2014
Loading...
"Office Thief" video submission by Chris Capel.

[CLICK HERE] to vote for Chris Capel’s video submission, “Office Thief.”

 

Valencia resident Chris Capel, 33, is using a Super Bowl ad contest to achieve his dream of being a feature film director, and his latest effort is a bit cheesy – by design.

Capel, a former animator and car salesman, left his hometown of Thatcher, Ariz., for the bright lights of Hollywood, and found himself in the Santa Clarita Valley.

His contest submission for Doritos “Crash the Super Bowl” contest is now one of five finalists for the $1 million prize, and national exposure that could prove priceless.

“Oh man, to win… I mean anyone would be happy about $1 million, but the real excitement for us is the career opportunity that this would provide,” Capel said. “We feel like we’ve got some great ideas.”

The entry was a creation spawned by Capel and his writing partner, Richard Price, as a collaborative effort, Capel said. The pair shot the 30-second ad over the course of a day in a Hollywood office building.

A self-taught animator who worked for DreamWorks for about seven and a half years before he was laid off in March, Capel said he’s been teaching himself how to direct by going out and trying different projects, such as an 18-minute short film, and comedic videos, such as the contest entry.

Capel still dreams of feature film production, but now has a greater understanding of how difficult a job it is, he said.

“Everyone tells you, ‘It’s way harder than you think, it takes way longer than you think,'” he said of attempting his first short film. “About an hour in, i was like, ‘Oh my gosh, this is soo hard.'”

Capel said he and his writing partner have been wanting to enter the contest for a number of years, but they were waiting for the perfect opportunity.

The duo’s piece, dubbed “Office Thief,” which was created on a $1,500 budget, features pounds of cheese dust and glue to create the presumption that the protagonist was raiding other people’s bags of Doritos around the office.

The office’s boss, played by Larry Cedars, questions the presumptive Doritos thief, Steve Olson, who has cheese smeared on his glasses and shirt, and bags of the chips coming out of all of his pockets.

Capel searched Google for funny comedy reels, which is how he found Cedars, who has appeared in “Community” and “Deadwood,” to play the boss, and Steve Olson, a comedic actor who plays the Doritos thief.

Each of the five “Crash the Super Bowl” finalists are invited to East Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which two finalist spots will air.

Capel, who lives with his wife in Valencia, grew up with 13 siblings, seven of them adopted from Ethiopia, and hopes to use a portion of his prize to give back.

“If we win, we’re absolutely going to give $100,000 for a charity to help kids in Africa to be adopted,” he said.

The creators of both winning ads will receive the opportunity to work on the set of “Marvel’s The Avengers: Age of Ultron” and the ad with the highest total number of votes will win its creator the $1 million grand prize.

Selected from thousands of submissions representing 30  countries around the world, the Doritos brand recently announced the five finalists.

The selection was chosen by a panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Comics and co-creator of such Super Heroes as Iron Man and Spider-Man.

“As someone who has brought comic book characters to life for an entire career, I know what it takes to tell a great story,” said Stan Lee, in a statement from Doritos. “In just 30 seconds, these five finalists tell incredible stories — each with their own style — and have left me truly blown away.”

The runner-up will receive $50,000. The three finalists whose commercials don’t air during the broadcast will each win $25,000. The Super Bowl XLVIII broadcast is set for Feb. 2 on FOX.

The voting closes in a little over 20 days, as of Jan. 8, according to the website.

Here are the five finalists:

Office Thief” by Chris Capel, Valencia, Calif.

“Time Machine” by Ryan Andersen, Scottsdale, Ariz.

“The Cowboy Kid” by Amber Gill, Ladera Ranch, Calif.

“Breakroom Ostrich” by Eric Haviv, Atlanta

“Finger Cleaner” by Thomas Noakes, Sydney, Australia

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

No Comments

    Leave a Comment


    ARTS & ENTERTAINMENT LINKS
    ARTS & ENTERTAINMENT NEWS
    Thursday, Jun 30, 2016
    What is a TASK party? It’s a creative playground, a social event, a movement, and an art happening. It’s the brainchild of Dutch-born New York City artist Oliver Herring, and it’s coming to Newhall on Thursday evening.
    Wednesday, Jun 29, 2016
    Come join us for the third annual Americana Fest, a great day of good music, food trucks, vendors, arts & crafts, and family fun.
    Wednesday, Jun 29, 2016
    Friday night, the 2016 Valencia Jazz & Blues Summer Concert Series fires up our Fourth of July weekend with the Susie Hansen Latin Band, a veteran Los Angeles Latin-jazz and Afro-Cuban outfit fronted by electric violinist-vocalist Susie Hansen.
    Monday, Jun 27, 2016
    See a special presentation of a classic silent movie, complete with a view of the summer night sky at the "Silents Under the Stars," presented by the Friends of Hart Park and the Museum with L.A. County Parks on Saturday, Aug. 13, at 6 p.m.
    Monday, Jun 27, 2016
    Amazon recently released their lineup for its latest “pilot season," which includes a CalArts alumna's show 'Toasty Tales.'
    Latest Additions to SCVNews.com
    Saugus High grad Abbey Weitzeil placed first in the Women's 100M Free, earning her a spot on the 2016 Team USA Olympic team.
    Weitzeil, Saugus Grad, Going to 2016 Rio Olympics
    Tonight on SCV NewsBreak, see what you need to know about using fireworks in Santa Clarita. Plus, the city’s libraries celebrated five years today. See how they got this far and what they hope to accomplish in the future - those stories and more coming up.
    SCV NewsBreak for Friday, July 1, 2016
    Henry Mayo Newhall Hospital has created a GoFundMe page for donations to support the funerals of the two women and four children killed in a crash on Interstate 5 in Gorman earlier this week.
    Henry Mayo Hospital to Match Funds Raised for Gorman Crash Victims
    Santa Clarita residents are invited to celebrate Independence Day with a series of patriotic events taking place throughout Santa Clarita on Monday, July 4, 2016.
    Fourth of July Activities in Santa Clarita
    The Depression and Bipolar Alliance is inviting the public to a free peer led support group in Santa Clarita on Monday, August 8.
    Aug. 8: Depression, Bipolar Support Group Meeting
    Christina Ramos will demonstrate The Golden "A to Z" of Acrylics at the August 15 meeting of the Santa Clarita Artists Association.
    Aug. 15: A to Z Acrylics Demonstration Coming to Barnes and Noble
    An Agua Dulce woman was sentenced Thursday to 180 days in jail by the City Attorney's office for violating the terms of her probation which prohibit her from owning or living with any animals
    Agua Dulce ‘Animal Hoarder’ Sentenced to 180 Days in Jail
    Stay cool with these helpful hints.
    Helpful Hints for Staying Cool in the Heat
    The Los Angeles County Department of Public Health and Safe Med LA, the countywide prescription drug abuse coalition, announced an initiative to implement safe-prescribing guidelines at 80 urgent care clinics from 10 major physician groups and health systems.
    LA County Initiative Aims to Reduce Opioid Abuse
    A Santa Clarita man is due in court next month on misdemeanor charges stating he violated a court order after he was arrested on the side of Highway 14 with a woman who initially claimed she was being held against her will.
    Man Arrested on SR-14 for False Imprisonment
    More pets are lost on July 4 than any other day of the year. A Santa Clarita woman is preparing to lead a community effort to help get these pets off the streets and back home safely over the holiday weekend.
    Local Woman Leads Fight to Keep Pets Home on July 4
    Santa Clarita Valley deputies arrested an assault suspect Thursday night in Canyon Country, after receiving information the wanted man was near his home.
    Assault Suspect Arrested at Canyon Country Home
    The new law that requires businesses in unincorporated parts of Los Angeles County to pay their employees a minimum wage of $10.50 an hour goes into effect today.
    County Minimum Wage Hike Now in Effect
    News from Rep. Steve Knight's 25th Congressional District.
    Knight Watch: News from the 25th Congressional District
    Zone 6, Newhall, Weekly crime report for 06/20/16 - 06/26/16.
    Crime Blotter: Bicycle, Car Stolen in Newhall
    Castaic/Val Verde (Zone 2) Weekly Crime Breakdown (06/20/16 – 06/26/16)
    Crime Blotter: Attempted Burglary, Battery in Castaic
    Coalition forces conducted an airstrike that killed two Islamic State of Iraq and the Levant senior military commanders June 25 near Mosul, Iraq, Pentagon Press Secretary Peter Cook said Friday.
    Official: Recent Strike in Mosul Took Out ISIL Commanders
    Valencia: Zone 5 - Public Safety and Crime Prevention Information for the week of 06/20/2016 to 06/26/2016.
    Crime Blotter: Burglary, Shoplifting in Valencia
    Crime Information and Public Safety Report for Canyon Country West (Zone 7): June 20th through June 26th
    Crime Blotter: Robbery in CC-West
    Lionsgate, a next-generation content leader, and Starz, an integrated media and entertainment company, announced an agreement Thursday under which Lionsgate will acquire Starz for a combination of cash and stock totaling $4.4 billion.
    Lionsgate Buying Starz for $4.4 Bil.
    This month, there are some great local events you and your family are sure to enjoy, starting with the Fourth of July celebration.
    Happy Fourth
    Now in our second year of the Santa Clarita 2020 five-year strategic plan, we are hitting some tremendous milestones that I’m excited to share with you.
    Exciting Milestones
    1808 - Ygnacio del Valle born in Jalisco, Mexico; owned most of SCV [story]
    There are a couple of restaurants in town that serve pretty good food and have great air conditioning. Obviously there isn’t an HOA controlling folks unless it is an HOA that encourages folks to collect old parts and pieces of mining equipment, vehicles, wagons and bottles. They call it “art.”
    Chloride Gunfights
    During the 2015 Independence Day MEP, 26 people were killed on California roadways. Two of those fatalities occurred due to unsafe speed. In addition, another 339 individuals were injured during the MEP due to unsafe speed.
    CHP to Enforce Safe Driving this Holiday Weekend
    A former basketball coach at the Albert Einstein Academy in Santa Clarita was sentenced Thursday to 17 years, eight months in state prison after pleading no contest to sexually molesting six boys, the Los Angeles County District Attorney’s Office announced.
    Ex-Einstein Coach Gets 17+ Years for Sexually Molesting Students
    Tonight on SCV NewsBreak, a former Albert Einstein Academy basketball coach was sentenced to 17 years for sexual molestation. Plus, Fourth of July festivities are just around the corner.
    SCV NewsBreak for Thursday, June 30, 2016
    A bill that would provide funding for housing and treatment centers for our veteran population who struggle with homelessness, addiction or mental illness passed off the Assembly floor Thursday.
    Wilk Bill to Fund Housing, Treatment for Veterans Goes to Governor’s Desk
    Val Verde residents are planning to host a regional “barnraising” event from July 9-10 to work with the nonprofit Public Laboratory for Open Technology and Science to address environmental concerns.
    July 9: Environmental Group to Hold Event in Val Verde
    After years of companionship, SCV Domestic Violence Center officials lost a friend, mascot and local shelter fixture last week when their dog Rosa Parks died Friday. She was 10.
    Domestic Violence Center Loses Shelter Mascot
    Two prominent California lawmakers—one from Los Angeles, one from San Francisco—have introduced an Assembly resolution urging Gov. Jerry Brown to declare a statewide emergency because of the worsening homelessness crisis.
    Lawmakers Urge Gov. to Declare Homeless Emergency
    The city of Santa Clarita’s popular summer Concerts in the Park, presented by Logix Federal Credit Union, is back for its 27th season with an eclectic line-up of some of the most popular acts to take the stage. The free, annual concert series kicks off at 7 p.m. on Saturday, July 9 at Central Park, located at 27150 Bouquet Canyon Road.
    Concerts in the Park Featuring Tribute Bands; Country Showdown; more
    Santa Clarita Valley Sheriff’s Station deputies are seeking a man wanted for allegedly assaulting a neighbor who confronted him about reckless driving.
    Man Wanted on Assault Charges after Reckless Driving Complaint
    A local pet owner sent a demand letter to a Newhall animal rescue and boarding facility Wednesday after his dog reportedly died while in the rescue’s care.
    Dog Left Out in Heat Dies at Newhall Animal Rescue
    This Fourth of July weekend stay safe on the water with these helpful tips.
    Fourth of July Boaters Should Consider These Tips on the Water
    What is a TASK party? It’s a creative playground, a social event, a movement, and an art happening. It’s the brainchild of Dutch-born New York City artist Oliver Herring, and it’s coming to Newhall on Thursday evening.
    TASK Party in Newhall Thursday Night … You’re Invited