The Santa Clarita Valley Economic Development Corp. received a Gold Excellence in Economic Development Award on Tuesday for its 2016 “Still Golden” campaign project in the category of Special Purpose Print Brochure from the International Economic Development Council.
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The honor was presented at a Sept. 27 awards ceremony during the IEDC Annual Conference, which was held Sept. 25-28, in Cleveland, OH.
“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to SCVEDC. Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use a benchmark.” – Barry Matherly, CEcD, FM, IEDC 2016 Board Chair, President & CEO of the Greater Richmond Partnership.
SCVEDC’s Still Golden marketing campaign invested in the creation of new brochures, themes and videos capturing the Santa Clarita Valley lifestyle. These media were deployed through print, billboard and digital advertising, and social media. The campaign is adaptable to specific announcements, such as the announcement of Logix Federal Credit Union relocating its headquarters to the Santa Clarita Valley. This multimedia campaign strengthens the identity of the SCV as the place where companies can prosper in a diverse and resilient economy.
IEDC’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. These awards honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities.
“The awards process is a thorough, non-biased and multi-layered process. These are extraordinary accomplishments for all winners, and an overall great effort by all participants. We look forward to next year’s awards competition,” Matherly said.
About the International Economic Development Council
The International Economic Development Council (IEDC) is a non-profit membership organization serving economic developers. With more than 4,700 members, IEDC is the largest organization of its kind.
Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public- private partnerships, chambers of commerce, universities and a variety of other institutions. IEDC’s members create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. www.iedcONLINE.org.