[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

SCVNews.com | March 30: ‘Mind Your Own Business’ Press Release Workshop | 03-16-2017
Santa Clarita CA
Today in
S.C.V. History
July 25
1915 - Pioneer Juan Batista Suraco buried in a family graveyard, currently unmarked, in Bouquet Canyon near Benz Road [story]

Santa Clarita small business owners and the public can learn secrets of writing a perfect press release at the “Mind Your Own Business” workshop, hosted by the 25Score Membership Discount Card and award-winning Santa Clarita journalist Stephen K. Peeples at The Boys and Girls Club in Newhall on Thursday, March 30 from 5 p.m. to 8:30 p.m.

In the “Secrets of Writing a Perfect Press Release” workshop, Peeples will review examples of great press releases, deconstruct them, and show the nuts and bolts of writing a press release.

“It will be hands-on, and you’ll learn just what you need to know to walk out of the class with a press release or at least a draft you can actually finish and send to local media outlets for publication,” Peeples said.

“Writing press releases for your organization or business is one of the best-kept secrets for promotion, because editorial sells if it is relevant,” said Ed Bernstein, who with his wife Marlene co-owns 25Score and hosts the “Mind Your Own Business” workshops.

“Stephen is one of the best press release writers in the business, and in this ‘Mind Your Own Business’ class he’ll take you behind the curtain and give you actionable tools to get you published often,” Bernstein said. “A must-go event for Santa Clarita Valley small business owners and managers.”

Raised by newspaper journalists and a writer since childhood, Peeples has written, re-written and/or edited thousands of press releases in his 40-plus-year media career, for print, radio, TV and the web.

That includes more than a decade as a Santa Clarita journalist. He worked at The Signal, SCVTV (SCVNews.com) and KHTS-AM 1220 (Hometownstation.com) as a writer, reporter, editor and producer from 2004 until he retired in 2015.

In the first segment of the “Secrets of Writing a Perfect Press Release” workshop, Peeples will show examples of a few press releases he’s written recently that were published by The Signal, SCVNews.com and KHTS, and shared on the media outlets’ respective social media posts.

“Then we’ll break down the parts, and I’ll show you a simple formula you can use to fit them together,” Peeples said. “I’ll also show you how to use basic newspaper style and SEO (search engine optimization) techniques for press releases you send to print and online media.”

In part three of the class, Peeples will work with the students one-on-one to help them write their own press releases, about something newsworthy going on with their companies.

“It’s not just an exercise – the goal is to empower attendees of MYOB to write something they can actually use,” Peeples said.

25Score is the largest discount membership card company in the Santa Clarita and Antelope Valleys, with more than 1,000 participating merchants, all offering discounts to card-holding members for goods and services. The card costs $25 a year and is available at http://www.25score.com.

“Secrets of Writing a Perfect Press Release” is part of the 25Score’s latest “Mind Your Own Business” workshops designed to bring local business owners and managers and mentors together for everyone’s benefit. The “Mind Your Own Business” mission: “To raise the tide with education that can take a business person from where they are, to where they need to be.”

Peeples and 25Score will host a follow-up MYOB workshop, “Secrets of Getting a Press Release Published in Local Media,” also at The Boys and Girls Club in Newhall on Thursday, April 20, from 5 p.m. to 8:30 p.m.

“Writing a perfect press release doesn’t help very much if you don’t know how to send it to the local media and get it published, so in our second class, I’ll show you how to do that,” Peeples said.

To RSVP for “Secrets of Writing a Perfect Press Release” workshop, or to view other workshops being offered through the Mind Your Own Business (MYOB) program, visit http://www.myobmixers.com/events/secrets-of-writing-a-perfect-press-release/, email info@MYOBmixers.com or call the 25Score office at 661-257-2673.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.


You can be the first one to leave a comment.

Leave a Comment

NASDAQ6410.8076  chart +0.36%
S&P 5002469.91  chart -0.11%
Bank Santa Clarita15.71  chart +0.00%
Biosolar, Inc.0.0445  chart +0.23%
Sierra Bancorp24.15  chart +1.43%
Cu Bancorp (ca)37.20  chart +0.68%
Enable Ipc Corp0.001  chart +0.00%
Flex Ltd. - Ordinary Shares17.08  chart +2.03%
Linn Energy Llc Unit Repstg Ltd0.096  chart +0.00%
Linn Co Llc Com Shs Repstg Ltd 0.0431  chart +0.00%
Mannkind Corporation1.25  chart -3.85%
Mission Vly Bcp Ca14.00  chart +0.00%
Quest Diagnostics Incorporated109.44  chart +0.05%
Tejon Ranch Co21.11  chart +0.67%
Us Energy Initiative0.0004  chart +0.00%
Wesco Aircraft Holdings, Inc.10.60  chart -3.64%

Apple Inc.152.09  chart +1.21%
At&t Inc.36.23  chart -0.77%
Autonation, Inc.42.85  chart -0.28%
Best Buy Co., Inc.54.80  chart +1.22%
Big Lots, Inc.47.56  chart -1.31%
Barnes & Noble, Inc.7.10  chart -0.70%
Brady Corporation33.60  chart -0.44%
Boston Scientific Corporation27.62  chart +0.00%
N/a24  chart +0.00%
Cbre Group Inc Class A38.29  chart +1.03%
Carnival Corporation66.99  chart -0.01%
Comcast Corporation39.47  chart -0.40%
Costco Wholesale Corporation151.00  chart +0.37%
Curtiss-wright Corporation95.97  chart +0.70%
Cvs Health Corporation77.10  chart +0.09%
Cemex, S.a.b. De C.v. Sponsored10.12  chart -0.59%
D.r. Horton, Inc.36.56  chart -0.14%
Walt Disney Company (the)107.00  chart -0.08%
Edison International78.48  chart -0.63%
Hyatt Hotels Corporation Class 54.85  chart -0.65%
Home Depot, Inc. (the)144.58  chart -1.41%
Kb Home23.40  chart +0.43%
Kroger Company (the)23.23  chart -0.13%
Lennar Corporation Class A52.88  chart -0.84%
Laboratory Corporation Of Ameri157.89  chart +0.86%
Linn Energy Llc Unit Repstg Ltd0.096  chart +0.00%
Linn Co Llc Com Shs Repstg Ltd 0.0431  chart +0.00%
Lowe's Companies, Inc.74.31  chart +1.20%
Marriott International102.71  chart -0.14%
Mcdonald's Corporation151.85  chart -1.34%
Mitsubishi Ufj Financial Group,6.33  chart -0.16%
Netflix, Inc.187.91  chart -0.33%
Office Depot, Inc.5.83  chart -1.69%
Rite Aid Corporation2.49  chart +0.40%
Rexford Industrial Realty, Inc.27.76  chart -0.07%
Regal Entertainment Group Class19.81  chart +0.92%
Ross Stores, Inc.53.07  chart -2.28%
Republic Services, Inc.64.51  chart -0.60%
N/aN/A  chartN/A
Starbucks Corporation58.02  chart +0.07%
Smart & Final Stores, Inc.7.95  chart +0.63%
Sears Holdings Corporation8.40  chart -4.87%
Six Flags Entertainment Corpora55.62  chart -0.45%
Sonova N155.20  chart +0.98%
Staples, Inc.10.10  chart +0.10%
Sunpower Corporation11.06  chart +1.94%
Target Corporation54.05  chart -1.44%
Time Warner Cable Inc209.56  chart -0.21%
Ulta Beauty, Inc.252.08  chart -0.52%
Walgreens Boots Alliance, Inc.79.60  chart +0.89%
Waste Connections, Inc.63.90  chart -0.05%
Whole Foods Market, Inc.41.67  chart -0.10%
Waste Management, Inc.75.09  chart -0.37%
Wal-mart Stores, Inc.76.89  chart +0.97%
Woodward, Inc.68.88  chart +0.48%

Latest Additions to SCVNews.com
1915 - Pioneer Juan Batista Suraco buried in a family graveyard, currently unmarked, in Bouquet Canyon near Benz Road [story]
The Los Angeles Dodgers Monday reinstated left-handed pitcher Hyun-Jin Ryu from the 10-day disabled list, put Clayton Kershaw on the DL with low back strain, among other roster moves.
Dodgers Roster Moves: Kershaw & McCarthy on DL, Ryu Reinstated
Sierra Bancorp, parent of Bank of the Sierra, today announced its unaudited financial results for the three- and six-month periods ended June 30, 2017.
Sierra Bancorp Reports Earnings for First Half of 2017
Marston's restaurant in Valencia will donate 20 percent of patrons' bills for breakfast, lunch or dinner to the fundraising effort for the new Santa Clarita Valley Senior Center on Tuesday, July 25.
July 25: Dine at Marston’s, Benefit New SCV Senior Center
The county of Los Angeles seeks to block reopening of the Aliso Canyon natural gas storage field until an earthquake analysis is completed.
L.A. County Moves to Block Aliso Gas Field Reopening
Tonight on SCV NewsBreak, COC's MakerSpaces received a grant to enhance their centers on both campuses. Plus, the L.A. SummerFEST needs your help. Watch these stories and more on tonight's edition of SCV NewsBreak.
SCV NewsBreak for Monday, July 24, 2017
Here's a preview of Santa Clarita arts-related events for July 26-28, 2017.
July 26-28: Santa Clarita Arts Calendar
Alfredo Manzano is the new head coach of the Saugus boys basketball program, Saugus High School Principal Vince Ferry announced today.
Manzano Named New Saugus Boys Basketball Coach
College of the Canyons has been awarded a $311,432 grant to enhance its MakerSpace centers at both COC campuses with additional equipment, courses, training and internships.
COC ‘MakerSpace’ Centers Awarded $311,432 Grant
Organizers of the non-profit Santa Clarita Festival are seeking the community's help to cover a funding shortfall for the the ninth annual L.A. SummerFEST, a cultural festival featuring free performances of Shakespeare’s plays.
L.A. SummerFEST Seeks Donations to Keep Shakespeare Onstage
The city of Santa Clarita’s New Heights Artist Development Series offers free local workshops, panel discussions and lectures designed specifically with the creative individual in mind.
New Heights Artist Development Series Fosters Creative Growth
Wolf Creek Brewery will host a "Pints & Paws" fundraiser at Wolf Creek Brewery to benefit the SCV Education Foundation on Tuesday, July 25 starting at 4 p.m.
July 25: Pints & Paws Fundraiser for SCV Education Foundation
A GoFundMe crowdfunding page has been set up to help cover funeral expenses for a mother and two of her children killed in a rollover crash on Highway 14 in Acton Thursday.
Funeral Expenses Fund Set Up for 3 Dead in Acton Rollover Crash
Mylz Jones, Collin Ferguson and Yonathan Daza each delivered four hits to help lift the JetHawks over the Lake Elsinore Storm, 14-8, on Sunday evening at The Hangar.
JetHawks Power Through Storm 14-8 Sunday
The Lancaster JetHawks combined for 13 runs in the fourth and fifth innings and cruised to a 14-3 victory over the Lake Elsinore Storm on Saturday night at The Hangar.
Two Huge Innings Lift JetHawks to Blowout Win Saturday
Garrett Hampson delivered three hits and drove in four to lead the Lancaster JetHawks over the Lake Elsinore Storm, 10-7, on Friday night at The Hangar.
Hampson Helps ‘Hawks Weather Storm, Even Series Friday
The Centers for Disease Control and Prevention has awarded more than $12 million to California and 22 more states plus the District of Columbia to support their responses to the opioid overdose epidemic.
CDC Awards $12 Million to California, 22 More States to Fight Opioid Epidemic
The California Department of Water Resources is seeking validation of $11 billion in bonds to fund Gov. Jerry Brown’s Sacramento-San Joaquin Delta tunnel project, California Water Fix, which cleared its final environmental hurdle on Friday.
California Sues to Validate Bonds to Fund Delta Tunnels Project
The Castaic Lake Water Agency's Planning and Engineering Committee has scheduled a meeting for Tuesday, August 1 starting at 5:30 p.m.
August 1: CLWA Planning & Engineering Meeting
A suspect in a fatal hit and run collision in Lancaster on Tuesday morning turned himself in to authorities Friday evening.
Suspect in Fatal Hit & Run Crash Surrenders
The sweltering “dog days” of summer can harm household pets, and the Army Public Health Center has some tips to avoid heat-related health problems.
Sweltering ‘Dog Days’ of Summer Dangerous for Household Pets
Only one crime in the Castaic-Val Verde area (Zone 2) was reported to the Santa Clarita Valley Sheriff's Station for the week of July 10.
Crime Blotter: Thief Steals TV from Inn in Castaic
1864 - Walker/Reynier family patriarch Jean Joseph Reynier, then 15, arrives in Sand Canyon from France; eventually homesteads 1,200 acres [story]
1982 - Vic Morrow & two child actors killed in helicopter crash at Indian Dunes during filming of "Twilight Zone: The Movie" [story]
Multiple award-winning songwriter, singer and actor Kris Kristofferson is scheduled to appear at the new Canyon Club Santa Clarita at Westfield Valencia Town Center Mall on Thursday night, January 4, 2018.
January 4: Kris Kristofferson at Canyon Santa Clarita
2000 - Historic Larinan house in Pico Canyon burns down [story]
Tonight on SCV NewsBreak, two children are still in critical condition after yesterday's rollover crash. Plus, deputies arrested an underage DUI suspect whose vehicle smashed into a traffic signal after a collision in Canyon Country. Watch these stories and more on tonight's edition of SCV NewsBreak.
SCV NewsBreak for Friday, July 21, 2017
A second child has died and two other children are in critical condition after a rollover crash on the 14 freeway near Acton Thursday morning killed an infant, CHP officials said.
Second Child Dies, 2 Still Critical after Acton Crash
World-renowned artist John Moffitt will headline the ARTree's Speaker Series with a talk at The MAIN on Main Street in Old Town Newhall on Thursday, July 27 starting at 7 p.m.
July 27: John Moffitt Headlines ARTree Speaker Series
Registration is now open for the ARTree Community Arts Center's fall children's art sampler class, which begins September 22 at the center in Newhall.
July 25: Fall ARTree Children’s Art Class Registration Opens
The 21st annual "Heart of the West" fundraiser for the non-profit Carousel Ranch horse therapy program for children will take place at the ranch on Saturday, August 26 starting at 6 p.m.
August 26: ‘Heart of the West’ to Benefit Carousel Ranch
The California State Transportation Agency and the Department of Transportation today announced the fast tracking of “fix it first” construction work and increased road repairs across the state.
State Transportation Leaders Expedite Millions in SB 1 Road Repairs
Registration has begun for the fall 2017 semester at College of the Canyons, which offers more than 1,900 class sections in a wide range of academic subjects and career education disciplines.
COC Fall 2017 Registration Under Way
Former Los Angeles County Sheriff Lee Baca has been denied bond pending the appeal of his conviction for obstructing a federal investigation into county jails.
Ex-L.A. County Sheriff Lee Baca Denied Bond Ahead of Conviction Appeal
The number of reported Valley Fever infections in Los Angeles County increased by 37 percent in 2016 compared to 2015, according to a news release from the county Department of Public Health.
Valley Fever Cases Up 37 Percent in L.A. County
A multi-vehicle collision in Canyon Country led deputies to arrest an underage DUI suspect who also crashed into a traffic signal around 5:30 a.m. Friday.
20-Year-Old Arrested on Suspicion of DUI After Canyon Country Crash