[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

SCVNews.com | March 30: ‘Mind Your Own Business’ Press Release Workshop | 03-16-2017
Inside
Weather
Santa Clarita CA
Clear
Clear
86°F
 
Calendar
Today in
S.C.V. History
May 23
1941 - SCV's first real movie house, the American Theater, dedicated in Newhall [story]


Santa Clarita small business owners and the public can learn secrets of writing a perfect press release at the “Mind Your Own Business” workshop, hosted by the 25Score Membership Discount Card and award-winning Santa Clarita journalist Stephen K. Peeples at The Boys and Girls Club in Newhall on Thursday, March 30 from 5 p.m. to 8:30 p.m.

In the “Secrets of Writing a Perfect Press Release” workshop, Peeples will review examples of great press releases, deconstruct them, and show the nuts and bolts of writing a press release.

“It will be hands-on, and you’ll learn just what you need to know to walk out of the class with a press release or at least a draft you can actually finish and send to local media outlets for publication,” Peeples said.

“Writing press releases for your organization or business is one of the best-kept secrets for promotion, because editorial sells if it is relevant,” said Ed Bernstein, who with his wife Marlene co-owns 25Score and hosts the “Mind Your Own Business” workshops.

“Stephen is one of the best press release writers in the business, and in this ‘Mind Your Own Business’ class he’ll take you behind the curtain and give you actionable tools to get you published often,” Bernstein said. “A must-go event for Santa Clarita Valley small business owners and managers.”

Raised by newspaper journalists and a writer since childhood, Peeples has written, re-written and/or edited thousands of press releases in his 40-plus-year media career, for print, radio, TV and the web.

That includes more than a decade as a Santa Clarita journalist. He worked at The Signal, SCVTV (SCVNews.com) and KHTS-AM 1220 (Hometownstation.com) as a writer, reporter, editor and producer from 2004 until he retired in 2015.

In the first segment of the “Secrets of Writing a Perfect Press Release” workshop, Peeples will show examples of a few press releases he’s written recently that were published by The Signal, SCVNews.com and KHTS, and shared on the media outlets’ respective social media posts.

“Then we’ll break down the parts, and I’ll show you a simple formula you can use to fit them together,” Peeples said. “I’ll also show you how to use basic newspaper style and SEO (search engine optimization) techniques for press releases you send to print and online media.”

In part three of the class, Peeples will work with the students one-on-one to help them write their own press releases, about something newsworthy going on with their companies.

“It’s not just an exercise – the goal is to empower attendees of MYOB to write something they can actually use,” Peeples said.

25Score is the largest discount membership card company in the Santa Clarita and Antelope Valleys, with more than 1,000 participating merchants, all offering discounts to card-holding members for goods and services. The card costs $25 a year and is available at http://www.25score.com.

“Secrets of Writing a Perfect Press Release” is part of the 25Score’s latest “Mind Your Own Business” workshops designed to bring local business owners and managers and mentors together for everyone’s benefit. The “Mind Your Own Business” mission: “To raise the tide with education that can take a business person from where they are, to where they need to be.”

Peeples and 25Score will host a follow-up MYOB workshop, “Secrets of Getting a Press Release Published in Local Media,” also at The Boys and Girls Club in Newhall on Thursday, April 20, from 5 p.m. to 8:30 p.m.

“Writing a perfect press release doesn’t help very much if you don’t know how to send it to the local media and get it published, so in our second class, I’ll show you how to do that,” Peeples said.

To RSVP for “Secrets of Writing a Perfect Press Release” workshop, or to view other workshops being offered through the Mind Your Own Business (MYOB) program, visit http://www.myobmixers.com/events/secrets-of-writing-a-perfect-press-release/, email info@MYOBmixers.com or call the 25Score office at 661-257-2673.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


LOCAL BUSINESS LINKS
LOCAL BUSINESS HEADLINES
FINANCIALS OF LOCAL INTEREST
MARKETS & METALS
NASDAQ6138.71  chart +0.08%
S&P 5002398.42  chart +0.18%
STOCKS OF LOCAL INTEREST
Bank Of Santa Clar Com Stk Usd015.225  chart +0.83%
Biosolar Inc Com Usd0.0001(post0.0459  chart +13.05%
Sierra Bancorp25.70  chart +6.29%
Cu Bancorp (ca)36.65  chart +1.10%
Enable Ipc Corp. Com Stk Npv0.0008  chart +0.00%
Flex Ltd.16.73  chart -0.59%
Linn Energy Llc Unit Repstg Ltd0.096  chart -8.57%
Linn Co Llc Com Shs Repstg Ltd 0.0431  chart +6.95%
Mannkind Corporation1.30  chart -5.11%
Mission Valley Ban Com Npv13.00  chart -7.14%
Quest Diagnostics Incorporated 106.51  chart -0.04%
Tejon Ranch Co Common Stock20.22  chart -1.75%
Us Energy Initiati Com Usd0.0010.0005  chart +0.00%
Wesco Aircraft Holdings, Inc. C9.30  chart +0.54%

Apple Inc.153.80  chart -0.12%
At&t Inc.38.31  chart +0.16%
Autonation, Inc. Common Stock38.99  chart -1.59%
Best Buy Co., Inc. Common Stock51.55  chart -0.39%
Big Lots, Inc. Common Stock46.95  chart -1.59%
Barnes & Noble, Inc. Common Sto6.85  chart -2.84%
Brady Corporation Common Stock37.40  chart +0.27%
Boston Scientific Corporation C26.67  chart -0.49%
N/a24  chart +0.00%
Cbre Group Inc Common Stock Cla34.15  chart +0.09%
Carnival Corporation Common Sto61.92  chart -0.21%
Comcast Corporation39.78  chart +0.73%
Costco Wholesale Corporation172.47  chart +0.04%
Curtiss-wright Corporation Comm86.21  chart +1.22%
Cvs Health Corporation Common S77.27  chart +1.22%
Cemex, S.a.b. De C.v. Sponsored8.58  chart +1.18%
D.r. Horton, Inc. Common Stock33.37  chart -1.59%
Walt Disney Company (the) Commo107.02  chart -0.57%
Edison International Common Sto78.82  chart -0.11%
Hyatt Hotels Corporation Class 57.98  chart -0.72%
Home Depot, Inc. (the) Common S154.83  chart -0.72%
Kb Home Common Stock21.18  chart -1.30%
Kroger Company (the) Common Sto29.12  chart -0.55%
Lennar Corporation Class A Comm51.63  chart -1.56%
Laboratory Corporation Of Ameri139.70  chart -0.43%
Linn Energy Llc Unit Repstg Ltd0.096  chart -8.57%
Linn Co Llc Com Shs Repstg Ltd 0.0431  chart +6.95%
Lowe's Companies, Inc. Common S82.34  chart -2.03%
Marriott International105.49  chart +1.22%
Mcdonald's Corporation Common S147.82  chart -0.25%
Mitsubishi Ufj Financial Group,6.26  chart +0.48%
Netflix, Inc.157.95  chart +0.50%
Office Depot, Inc.5.01  chart -0.59%
Rite Aid Corporation Common Sto3.54  chart -1.67%
Rexford Industrial Realty, Inc.26.55  chart +0.84%
Regal Entertainment Group Class20.51  chart -0.44%
Ross Stores, Inc.62.02  chart -0.69%
Republic Services, Inc. Common 62.36  chart +0.76%
N/aN/A  chartN/A
Starbucks Corporation61.15  chart -0.13%
Smart & Final Stores, Inc. Comm13.25  chart -1.85%
Sears Holdings Corporation7.78  chart -0.89%
Six Flags Entertainment Corpora61.30  chart +0.26%
Sonova N159.00  chart +0.82%
Staples, Inc.8.68  chart -1.14%
Sunpower Corporation7.95  chart +2.85%
Target Corporation Common Stock54.49  chart -1.75%
Time Warner Cable Inc209.56  chart +0.00%
Ulta Beauty, Inc.290.55  chart -1.49%
Walgreens Boots Alliance, Inc.81.24  chart -0.12%
Waste Connections, Inc. Common 92.41  chart -0.06%
Whole Foods Market, Inc.35.33  chart -2.46%
Waste Management, Inc. Common S71.02  chart +0.07%
Wal-mart Stores, Inc. Common St78.49  chart -0.08%
Woodward, Inc.67.50  chart +0.51%
CURRENCY CONVERTER

Latest Additions to SCVNews.com
Tonight on SCV NewsBreak, an LAPD motorcycle officer is injured in an early morning crash. Plus, Henry Mayo Newhall Hospital celebrates the topping out ceremony for their new patient tower. Watch these stories and more on tonight's edition of SCV NewsBreak.
SCV NewsBreak for Tuesday, May 23, 2017
Tuesday, Representative Steve Knight’s (CA-25) bill, No Hero Left Untreated Act, passed unanimously from the House of Representatives and now heads to the Senate for consideration.
Knight’s ‘No Hero Left Untreated Act’ Unanimously Passes House
The COC SBDC is hosting a local pitch competition on June 1, as part of InnovateHER 2017. The SBA National competition with cash prizes totaling $70,000 in the final round is scheduled for September 2017.
June 1: COC SBDC Hosts InnovateHER Pitch Competition
According to the South Coast Air Quality Management District, air quality will be unhealthy for sensitive individuals in Santa Clarita Valley on Wednesday, May 24.
Air Quality Advisory Issued for Santa Clarita Valley
The median price of single-family homes in the Santa Clarita Valley that closed escrow during April was $555,000, up 3.1 percent from April 2017 and 3.7 percent higher than March.
Median Price of Single Family Homes Up 3.1 Percent
The SCV Senior Center is offering a new class that will teach attendees the art of crochet and jewelry making.
SCV Senior Center Offering New Class on Crochet, Jewelry Making
Get ready for the sounds of live Jazz and Blues bands to once again fill Town Center Drive in Valencia. Established 18 years ago, the series will once again feature regional, national and international entertainers in a quaint street party setting while offering interactive activities for adults and children.
2017 Valencia Jazz and Blues Concert Series Announced
Attorney General Xavier Becerra announced Tuesday a record $18.5 million multi-state settlement with Target, in response to allegations that over 40 million customers had their payment card information compromised during the 2013 holiday season after the company failed to provide reasonable data security.
Becerra Announces $18.5 Million Multi-State Settlement with Target
An injury crash reported at approximately 5:15 a.m. involving a truck and an LAPD motorcycle shut down all lanes of southbound traffic on I-5 near Lyons Avenue, and LAPD and CHP officers are reportedly on scene investigating. By 8:45 a.m., all lanes had reopened, but CHP officials remained on scene near the Lyons Ave. off-ramp.
Early Morning I-5 Collision Injures LAPD Officer
College of the Canyons music student Justin Horwitz is one step close to his goal of becoming a music director thanks to a $21,000 transfer scholarship to Rider University in New Jersey.
COC Graduating Music Student Receives $21,000 Scholarship
Detectives with the Sheriff’s Station’s Narcotics Unit arrested five suspects Tuesday morning in connection a raid on a suspected drug house.
Arrests Made at Suspected Canyon Country Drug House
Craig Schlitter’s run of seven-straight quality starts came to an end as the Lancaster JetHawks fell to the Inland Empire 66ers, 6-1, on Monday night at San Manuel Stadium.
JetHawks Lose 6-1 to 66ers
Memorial Day weekend is the traditional start of summer and a time when many families and travelers will be on the go. California Highway Patrol (CHP) officers will take to the roads throughout the holiday weekend and will be working to save lives through seat belt education and enforcement.
Seat Belt Safety Never Takes a Holiday
The Los Angeles County Sheriff’s Department will be conducting a specialized Motorcycle Safety Enforcement Operation on May 24, 2017 in an effort to lower deaths and injuries.
May 24: LASD Conducting Motorcycle Safety Enforcement Operation
Caltrans has adopted California’s first statewide bicycle and pedestrian plan, Toward an Active California, which lays out policies and actions to support active modes of transportation.
Caltrans Adopts State Bicycle, Pedestrian Plan
The Castaic Lake Water Agency Planning and Engineering Committee is scheduled to meet on Tuesday, May 30 at 5:30 p.m. in the Training Room at the Rio Vista Water Treatment Plant.
May 30: CLWA Planning & Engineering Committee Meeting
Santa Clarita residents can learn CPR at Henry Mayo Newhall Hospital during a special county-wide event on Thursday, June 1 in front of the hospital’s main building and at the Jo Anne Darcy Library in Canyon Country.
June 1: Sidewalk CPR Day at Henry Mayo
Valencia Crime/Public Safety Report, May 8-14
Crime Blotter: Domestic Violence, Grand Theft in Valencia
1941 - SCV's first real movie house, the American Theater, dedicated in Newhall [story]
The regular meeting for the Sulphur Spring Union School District Governing Board will be held on May 24 at 7 p.m.
May 24: SSUSD Governing Board Regular Meeting
Einstein Academy officials were dealt another blow Monday, when their ex parte hearing was denied in a Los Angeles County Superior courtroom.
Superior Court Judge Denies Hearing for Einstein Academy
A Los Angeles County judge dismissed the charges last week against one of three people accused of human trafficking in Santa Clarita.
Charges Dismissed Against One of Three People in Human Trafficking Case
Tonight on SCV NewsBreak, a brush fire broke out in the vicinity of Sierra Highway and Hillfield Lane on Monday. Plus, celebrate the newest art exhibit to take over the Town Center Art Space. Watch these stories and more on tonight's edition of SCV NewsBreak.
SCV NewsBreak for Monday, May 22, 2017
City, county and law enforcement officials cleaned up the Santa Clara River wash, aiming to remove illegal encampments and improve residents’ safety, officials said Monday.
Bridge to Home, Law Enforcement, Government Officials Clear Homeless Encampments
A Ventura County lawmaker is proposing an overhaul of the state’s community college placement system, and College of the Canyons is one of the “models” for the program.
Lawmaker Uses COC As Model for Community College Placement System
The popularity of Netflix show “13 Reasons Why” is concerning mental health experts who are seeing copycat behaviors in Santa Clarita from the “revenge suicide” show.
Local Mental Health Experts Concerned About Netflix Show
Santa Clarita City Council agenda for May 23, 2017
May 23: City Council Regular Meeting
The city of Santa Clarita will once again host its annual Summer Bash celebration for Santa Clarita Valley residents and visitors.
June 23: City Hosts Annual Summer Bash
On Friday, May 19, the Herb Alpert Foundation and CalArts award the 23rd Annual Herb Alpert Award in the Arts (HAAIA) to five exceptional mid-career artists. The awards recognize past performance and future promise, and each artist receives an unrestricted prize of $75,000.
Herb Alpert Foundation, CalArts Host 23rd Annual Herb Alpert Award in the Arts
In a postseason dominated by a prolific offense, The Master's University tossed in a gutsy pitching performance by senior Jason Karkenny Wednesday afternoon to beat Georgia Gwinnett 9-1 and punch its ticket to the NAIA World Series for the second consecutive year.
TMU Baseball Heads to NAIA World Series
Based on excellent performances in the classroom, TMU's Joshua Delo and Samuel Eisenhuth have been named 2017 Men's Golf NAIA Scholar-Athletes.
Two TMU Athletes Named 2017 Men’s Golf NAIA Scholar-Athletes
The North County Transportation Coalition is encouraging area residents to weigh in on the guidelines under development by Los Angeles County Metro (Metro) for Measure M by submitting their comments at www.theplan.metro.net until May 26.
North County Transportation Coalition Wants Resident to Weigh in on Metro Guidelines
The College of the Canyons track and field program sent a combined 14 student-athletes to compete in 13 events at the 2017 California Community College Athletic Association (CCCAA) State Championship meet hosted by American River College May 19-20.
COC Track & Field Compete in CCCAA State Champs
Hitting its way deeper into the postseason, The Master's University scored early and often and then held on to defeat Webber International 14-12 Tuesday afternoon in a winners' bracket game at the NAIA National Championship Opening Round.
TMU Baseball Defeats Webber International 14-12
It used to be that graduate students were often pegged as scholars so entombed in their studies and their campus libraries, they rarely saw the light of the day. There was usually not time for a family or children or even a social life. Now imagine having two young children and managing four track & field and two cross country programs and the student-athletes that entails all while pursuing a master’s degree with your spouse.
CSUN Track Coaches Among 2017 Grads
The California Transportation Commission has adopted a plan to immediately begin implementation of programs established by Senate Bill 1 – The Road Repair and Accountability Act of 2017.
State Transportation Commission Approves Road Repair, Accountability Act