[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Sunny
Sunny
79°F
 
Calendar
Today in
S.C.V. History
November 23
1931 - Fall Roundup held at Hoot Gibson's Saugus Rodeo [story]


Guest Commentary by Judith Cassis
| Wednesday, Sep 7, 2011

Have you ever heard the statement, “You don’t know what you don’t know?” Well, if you “don’t go, you won’t know” what you’ve missed at LBX this weekend – until it’s too late.

Valencia-based Lee Cadena Media is pulling out all the stops on Sept. 9 and 10 to welcome the inaugural event for the North County Latino Business Xpo (LBX). Latino businesses and those planning to do business within the Latino marketplace are clamoring for space at the Hyatt Regency Valencia for two days of networking, vendor showcasing and speakers by industry professionals.

Many high-profile corporations are focusing their attention on this expanding market for several reasons. For one, that’s where the dollars are. While overall spending by non-Latino consumers declined during the recession, Latino consumers as a whole spent far more than other Americans. They show increasing economic clout as a result of above-average population growth and improved earning power over the past three decades.

“As a Latino in business in Valencia, and one who advocates for education, I am pleased to bring LBX to Santa Clarita,” said presenter Lee Cadena. “Our goals are to bridge gaps, dispel myths and work alongside other businesses to navigate the rough waters of this shifting economy. If even one business person gains insight from LBX and applies it to the growth of their business, we will have done our job.”

TLK Fusion, a leading Hollywood marketing firm that builds lifestyle brands for such celebrities as the Kardashian family, Jenni Rivera and Victor Ortiz, grabs the reigns as presenting sponsor for the LBX event, which promises to shatter misconceptions and build alliances within the Latino marketplace. The company is avant-garde with its approach to marketing and building seamless bridges between brands and celebrities.

Raising the roof as entertainment sponsor is the Miss California Latina Pageant, produced by The Gala Co. Miss California Latina Cindy Salaues will present awards to Latino businesspeople being honored for their contributions to the success of others. The state director of the pageant, Jennifer Rodriguez, infuses the company with her experience of among other things, having been events coordinator for the NFL. She has managed major events such as the Super Bowl, Pro Bowl the NFL Draft and league owner meetings through this up-and-coming company. LBX is pleased to be building our alliance with this organization.

Among those being honored are Santa Clarita Valley residents Patricia Gracia, owner of Power Media Group, and Bill Miranda, CEO of the SCV Latino Chamber of Commerce.

Martha Montoya, who has forged relationships with corporate America, state and federal leaders to seek solutions for the business position of minority-owned companies, will be honored, as well as members of the Latino business community, Angelica Banuelos and Pete Salgado, both savvy business people.

The 48 million Latinos in the United States represent an increasingly important consumer segment for marketers in a post-recession economy. Unlike many non-Latinos, they exhibit confidence in the future. Taking into consideration that one in six Americans is of Latino heritage today, Latino consumers are positioned to remain influential for years to come – especially because there is now a significant number of high-income Latino households. Many Latino households also have multiple income earners. Are they spending their dollars with you?

“My wife and I are humbled by the city’s support,” Cadena said, “as well as that offered by the SCV Economic Development Corp., the SCV Latino Chamber of Commerce, HBN and other institutions that see the value in focusing on the $1 trillion-a-year Latino marketplace.”

Come to LBX this weekend and expand your network, and enjoy wine tasting and food samples along with free raffles both days and a grand-prize raffle Saturday valued at $1,000. Latin Grammy nominee Adonis Puentes will be in the spotlight at Friday night’s Super Salsa Dance Party. Visit www.leecadenamedia.com for the full two-day agenda.

 

Judith Cassis, co-owner of Lee Cadena Media, is an author and personal development coach who speaks on topics affecting small business. She can be reached at 310-800-8337 or judith(at)judithcassis.com.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


Opinion Section Policy
All opinions and ideas are welcome. Factually inaccurate, libelous, defamatory, profane or hateful statements are not. Your words must be your own. All commentary is subject to editing for legibility. There is no length limit, but the shorter, the better the odds of people reading it. "Local" SCV-related topics are preferred. Send commentary to: LETTERS (at) SCVNEWS.COM. Author's full name, community name, phone number and e-mail address are required. Phone numbers and e-mail addresses are not published except at author's request. Acknowledgment of submission does not guarantee publication.
Read More From...
RECENT COMMENTARY
Thursday, Nov 23, 2017
Members of the fraternal organization are called Clampers, and the chapter presidents are given the ceremonial title of Noble Grand Humbug. They claim their purpose is to be a historical drinking society or a drinking historical society, the debate over which has never been resolved.
Tuesday, Nov 14, 2017
Honoring our veterans shouldn’t be limited to one day or one weekend. We need to do more to support them for their service and sacrifice to this country we all love.
Friday, Nov 3, 2017
The Houston Texans do have a pretty clean record, considering the criminal activity, arrests and personal low-lives of many NFL players overall.
Thursday, Nov 2, 2017
A Canadian mining company plans to explore for gold at Conglomerate Mesa either by constructing roads in this otherwise roadless area or by flying in the equipment with helicopters. It is hard to imagine either thing happening in this peaceful and unmarred landscape.
Wednesday, Nov 1, 2017
In his monthly message for November, Santa Clarita Mayor Cameron Smyth previews the unveiling of the new Fallen Warriors Monument at Veterans Historical Plaza in Newhall on November 11.
Tuesday, Oct 10, 2017
It was 10 years ago this fall semester that we opened the Canyon Country Campus on Sierra Highway. We are celebrating a decade of academic excellence and community impact. What a difference a decade makes.

Latest Additions to SCVNews.com
The Santa Clarita City Council will hold a Special and its Regular meeting Tuesday, Nov. 28 at City Hall/City Council Chambers located at 23920 Valencia Blvd., Santa Clarita, 91355.
Nov. 28: City Council Special, Regular Meetings
Members of the fraternal organization are called Clampers, and the chapter presidents are given the ceremonial title of Noble Grand Humbug. They claim their purpose is to be a historical drinking society or a drinking historical society, the debate over which has never been resolved.
Clamping the Desert | By Linda Castro
1931 - Fall Roundup held at Hoot Gibson's Saugus Rodeo [story]
The Los Angeles Dodgers have unveiled their 33-game 2018 Spring Training schedule, beginning on Friday, Feb. 23 against the Chicago White Sox at Camelback Ranch – Glendale in Arizona.
Dodgers Unveil 2018 Spring Training Schedule
TMU coach Kelvin Starr’s to-do list was relatively simple entering Tuesday night’s 108-58 win over visiting Westcliff University.
7 Mustangs Score in Double Figures in Runaway Win
No. 3 College of the Canyons women's volleyball team defeated No. 14 Golden West College 3-1 in the opening round of the CCCAA Southern California Regional Playoffs on Tuesday.
No. 3 Canyons Wins First Round Playoff Matchup vs. No. 14 Golden West
At approximately 10:50 a.m. Wednesday morning, Santa Clarita Valley Sheriff’s Station deputies responded to a call of an attempted kidnapping that occurred on the corner of Magic Mountain Parkway and McBean Parkway in Valencia.
Authorities Seek Suspect in Valencia Kidnapping Attempt
A coalition of attorneys general on Wednesday called the Trump administration’s plan to hike entry fees at national parks a “cruel deception,” contending higher prices could force Americans to choose between “beauty and or bread.”
California AG, 10 More AG’s Blast Feds’ Plan to Hike National Park Fees
The Castaic Lake Water Agency's Water Resources Committee meeting scheduled for Wednesday, December 6 has been rescheduled for Tuesday, December 12.
CLWA Water Resources Committee Meeting Rescheduled for Dec. 12
The California Enterprise Development Authority will hold its next meeting via teleconference on Thursday, November 30 at 10:30 a.m.
Nov. 30: California Enterprise Development Authority Teleconference
Here is the public safety report from the Santa Clarita Valley Sheriff's Station for Stevenson Ranch (Zone 3) for Nov. 6-19, 2017.
Crime Blotter: Grand Theft Auto, Robbery Burglary in Stevenson Ranch
Coroner's officials have identified the victim of a deadly crash near Chatsworth Tuesday as Santa Clarita Valley resident Jose Sanchez, 60.
Coroner IDs SCV Victim Killed in Chatsworth Crash
In November, the Santa Clarita Auto Dealers Association has co-sponsored a Thanksgiving dinner at the SCV Boys & Girls Club and the "Light Up Main Street" event in Old Town Newhall.
Santa Clarita Auto Dealers Association Gives Back this Holiday Season
Providence Holy Cross Medical Center is seeking help from the public to identify an injured man, hospitalized since a Nov. 18 accident in Van Nuys.
Providence Holy Cross Medical Center Seeks ID of Injured Man
More than 250 agencies donated their efforts to help support and raise money for the City of Hope as part of the 2017 “Pink Patch Project,” and the agencies donated $325K to fight breast cancer.
LASD, Local Agencies Donate $325K to City of Hope
Santa Clarita Valley veterans organizations will host the 12th annual Military Honor Christmas Tree and Menorah Lighting at Veterans Historical Plaza in Newhall on Saturday, December 2 at 5 p.m.
Dec. 2: Annual Military Honor Christmas Tree Lighting
The city of Santa Clarita will host a 30th-anniversary open house on the city’s official birthday, December 15, at City Hall from 2 p.m. to 5 p.m.
Dec. 15: Santa Clarita Birthday Bash at City Hall
The community is invited to join state Assemblyman Dante Acosta at Santa Clarita Valley International to celebrate a $5,000 educational grant awarded to SCVi by the Barona Band of Mission Indians on Monday, November 27 at 10 a.m.
Nov. 27: Acosta, Community Leaders Celebrate Grant Received by SCVi
The Board of Supervisors approved a motion by Supervisors Hilda L. Solis and Kathryn Barger on Tuesday to extend the county’s Winter Shelter Program by an additional month -- through March 31, 2018
County OK’s Plan to Extend Winter Homeless Shelter Program
Two men were arrested and booked on drug and other charges by Santa Clarita Valley Sheriff's detectives on a night patrol in Canyon Country Sunday.
Night Patrol Nets 2 Suspects on Bikes
1843 - Rancho Castec (Lebec-Tejon area) granted to French immigrant Jose Covarrubias [story]
Award-winning Deaf culture advocate, producer, choreographer and dancer Antoine Hunter (Dance 02) won an award at the 2017 San Francisco Dance Film Festival (SFDFF) last month.
CalArts Alum Wins ‘Best Student Film’ at 2017 SF Dance Film Festival
Several young adults with special needs from Carousel Ranch’s Ready to Work! (RTW!) program will be joining Martha Aguilara and Kokolita’s in preparing more than 1000 Thanksgiving meals for those in need.
Carousel Ranch Ready to Work Students, Kokolita’s Join to Prepare Thanksgiving Meals
The College of the Canyons Model United Nations Club (COCMUN) received the highest award presented Sunday at a conference in Santa Barbara.
COC Model UN Awarded “Best Large Delegation” at UCSB Conference
The McKeon Leadership Forum is a speaker series that promotes civic engagement and reminds every citizen that a healthy democracy requires personal involvement.
Nov. 30: McKeon Leadership Forum Presents General Richard A. Cody
Tempe Hale (Film/Video MFA 14) and Ambar Navarro (Film/Video BFA 15), both graduates of CalArts Experimental Animation Program, premiered their new music video for Detroit-based artist Stef Chura on DIY Magazine.
Detroit-based Artist Collaborates with CalArtians on Music Video
Carroll of Montana has proven it can play at multiple tempos and be successful.
Lady Mustangs’ Up-Tempo Play Enough to Best Fighting Saints 74-64
Here is a list of two family-friendly holiday events that will be held at NorthPark Community Church:
NorthPark Community Church to hold Christmas Cafe, Cookies With Santa
Here is a list of Santa Clarita arts-related events for the week of Nov. 24 - Nov.26:
Nov. 24-26: Santa Clarita Arts Calendar
1967 - Local voters approve formation of community college and elect COC's first five-member board - Dr. William G. Bonelli Jr., Bruce Fortine, Sheila Dyer, Peter Huntsinger, Edward Muhl [story]
After winning the program's seventh consecutive conference championship and dropping just two matches throughout the regular season, the College of the Canyons women's soccer season came to an abrupt halt on Saturday afternoon.
COC Playoff Run Ends With Loss Against Pierce
FRESNO, Calif. — College of the Canyons sophomore Díani Ellis capped a remarkable Cougar career by establishing a new school record time of 18:32.1 on the 5K course at Woodward Park to place fifth overall at the 2017 California Community College Athletic Association (CCCAA) State Championships on Saturday.
COC Women’s Cross Country Ends Season With 8th Place Finish at State Championships
No. 5 College of the Canyons earned its first Bowl Game win of the Ted Iacenda era, downing No. 6 Mt. San Antonio College 28-16 in the 2017 Western State Bowl at Cougar Stadium on Saturday night.
Cougars 2017 Western State Bowl Champions
Castaic Middle School parents, students and teachers are celebrating after a surprise announcement was made that the school won a $100,000 grant from Farmers Insurance as a part of the nationwide “Thank America’s Teachers Dream Big Teacher Challenge.”
Farmer’s Insurance Awards Castaic Middle School $100K Grant After Nationwide Contest