[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Sunny
Sunny
45°F
 
Calendar
Today in
S.C.V. History
February 25
1936 - U.S. release of Charles Chaplin film "Modern Times," partially shot in SCV [story]


Guest Commentary by Judith Cassis
| Wednesday, Sep 7, 2011

Have you ever heard the statement, “You don’t know what you don’t know?” Well, if you “don’t go, you won’t know” what you’ve missed at LBX this weekend – until it’s too late.

Valencia-based Lee Cadena Media is pulling out all the stops on Sept. 9 and 10 to welcome the inaugural event for the North County Latino Business Xpo (LBX). Latino businesses and those planning to do business within the Latino marketplace are clamoring for space at the Hyatt Regency Valencia for two days of networking, vendor showcasing and speakers by industry professionals.

Many high-profile corporations are focusing their attention on this expanding market for several reasons. For one, that’s where the dollars are. While overall spending by non-Latino consumers declined during the recession, Latino consumers as a whole spent far more than other Americans. They show increasing economic clout as a result of above-average population growth and improved earning power over the past three decades.

“As a Latino in business in Valencia, and one who advocates for education, I am pleased to bring LBX to Santa Clarita,” said presenter Lee Cadena. “Our goals are to bridge gaps, dispel myths and work alongside other businesses to navigate the rough waters of this shifting economy. If even one business person gains insight from LBX and applies it to the growth of their business, we will have done our job.”

TLK Fusion, a leading Hollywood marketing firm that builds lifestyle brands for such celebrities as the Kardashian family, Jenni Rivera and Victor Ortiz, grabs the reigns as presenting sponsor for the LBX event, which promises to shatter misconceptions and build alliances within the Latino marketplace. The company is avant-garde with its approach to marketing and building seamless bridges between brands and celebrities.

Raising the roof as entertainment sponsor is the Miss California Latina Pageant, produced by The Gala Co. Miss California Latina Cindy Salaues will present awards to Latino businesspeople being honored for their contributions to the success of others. The state director of the pageant, Jennifer Rodriguez, infuses the company with her experience of among other things, having been events coordinator for the NFL. She has managed major events such as the Super Bowl, Pro Bowl the NFL Draft and league owner meetings through this up-and-coming company. LBX is pleased to be building our alliance with this organization.

Among those being honored are Santa Clarita Valley residents Patricia Gracia, owner of Power Media Group, and Bill Miranda, CEO of the SCV Latino Chamber of Commerce.

Martha Montoya, who has forged relationships with corporate America, state and federal leaders to seek solutions for the business position of minority-owned companies, will be honored, as well as members of the Latino business community, Angelica Banuelos and Pete Salgado, both savvy business people.

The 48 million Latinos in the United States represent an increasingly important consumer segment for marketers in a post-recession economy. Unlike many non-Latinos, they exhibit confidence in the future. Taking into consideration that one in six Americans is of Latino heritage today, Latino consumers are positioned to remain influential for years to come – especially because there is now a significant number of high-income Latino households. Many Latino households also have multiple income earners. Are they spending their dollars with you?

“My wife and I are humbled by the city’s support,” Cadena said, “as well as that offered by the SCV Economic Development Corp., the SCV Latino Chamber of Commerce, HBN and other institutions that see the value in focusing on the $1 trillion-a-year Latino marketplace.”

Come to LBX this weekend and expand your network, and enjoy wine tasting and food samples along with free raffles both days and a grand-prize raffle Saturday valued at $1,000. Latin Grammy nominee Adonis Puentes will be in the spotlight at Friday night’s Super Salsa Dance Party. Visit www.leecadenamedia.com for the full two-day agenda.

 

Judith Cassis, co-owner of Lee Cadena Media, is an author and personal development coach who speaks on topics affecting small business. She can be reached at 310-800-8337 or judith(at)judithcassis.com.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


Opinion Section Policy
All opinions and ideas are welcome. Factually inaccurate, libelous, defamatory, profane or hateful statements are not. Your words must be your own. All commentary is subject to editing for legibility. There is no length limit, but the shorter, the better the odds of people reading it. "Local" SCV-related topics are preferred. Send commentary to: LETTERS (at) SCVNEWS.COM. Author's full name, community name, phone number and e-mail address are required. Phone numbers and e-mail addresses are not published except at author's request. Acknowledgment of submission does not guarantee publication.
Read More From...
RECENT COMMENTARY
Thursday, Feb 15, 2018
There was broad public support for the Desert Renewable Energy Conservation Plan, which struck a careful balance between lands available for large-scale renewable energy development and the environment. Now the federal government is rethinking it - putting the important and much-needed protections at risk.
Tuesday, Feb 13, 2018
You can prevent vision loss by finding and treating problems early. Medicare covers a glaucoma test once every 12 months for people at high risk for glaucoma
Wednesday, Feb 7, 2018
Sierra Club Angeles Chapter SCV Group Chair Sandra Cattell urges Santa Clarita Valley residents to contact their congressional representatives to push legislation to kill the Cemex mining project in Soledad Canyon.
Friday, Feb 2, 2018
Santa Clarita City Manager Ken Striplin highlights the city's customer service efforts in his message for February 2018.
Friday, Feb 2, 2018
If the Department of the Interior is successful in destroying this national monument, the next one slated for destruction is Grand Staircase-Escalante, then Cascade-Siskiyou National Monument along the California-Oregon border.
Friday, Feb 2, 2018
Here’s what is happening on February 24: a rally to organize students in the Los Angeles Unified School District "against" the highly effective Los Angeles School Police Department.

Latest Additions to SCVNews.com
1936 - U.S. release of Charles Chaplin film "Modern Times," partially shot in SCV [story]
1956 - Baseball Hall of Famer Eddie Murray born in Los Angeles; later SCV resident & car dealer [story]
Santa Clarita Studios debuted their new production offices to industry peers, business leaders and public officials on Friday.
Santa Clarita Studios Scores ABC Show, Debuts New Production Offices
The next regular meeting of the Governing Board of the William S. Hart Union High School District is Wednesday, February 284 at the Administrative Center, 21380 Centre Pointe Parkway, Santa Clarita 91350.
Feb. 28: Hart District Governing Board Regular Meeting
California State University, Northridge’s Criminology and Justice Studies Department will host a discussion titled “Does More Immigration Mean More Crime?” on Tuesday, Feb. 27 from 5:30 p.m. to 7 p.m.
Feb. 27 CSUN Discussion: ‘Does More Immigration Mean More Crime?’
Santa Clarita Valley Sheriff's Station deputies arrested a man and a woman on multiple weapons and drug charges in Castaic early Thursday, according to station officials.
Tip Leads to Arrest of 2 on Multiple Gun, Drug Charges
The California Department of Education has released new guiding principles for teaching social and emotional skills, to help educators ensure students have the skills for success in school, careers and in the community.
State Education Department Sets New Social Emotional Learning Guidelines
Spring 2018 is an exciting time for composer, sound artist and CalArts alumna Ellen Reid (Music MFA 11) as two of her works make their debut with the Los Angeles Chamber Orchestra and Los Angeles Master Chorale.
LACO, LA Master Chorale to Debut New Works by Ellen Reid
LA-based artist and CalArts grad Edgar Arceneaux (Art MFA 01) performed his award-winning, critically acclaimed theatrical work "Until, Until, Until…" in three sold-out shows this week in San Francisco.
Edgar Arceneaux’s ‘Until, Until, Until…’ Sells Out 3 SF Performances
CalArtians were out in full force at last month's 33rd annual Sundance Film Festival in Park City, Utah, which ran January 18-28.
CalArts Well Represented at Sundance Film Festival 2018
Four furry, four-legged detection devices assigned to the LA County Sheriff's Department's Operation Safe Streets Bureau have been selected to receive tactical body armor.
LASD ‘Safe Streets’ K9s to Get Protective Vests
Gael García Bernal, Mary J. Blige, Andra Day, Natalia LaFourcade, Miguel, Keala Settle, Sufjan Stevens and Oscar winner Common will perform this year's nominated songs at the 90th Oscars ceremony on Sunday, March 4.
Academy Unveils 90th Oscars Song Performers Lineup
Democratic gubernatorial candidates vying to replace Gov. Jerry Brown in November debated in San Diego Thursday night how to maintain the Golden State’s strict gun laws and reduce poverty.
California Gubernatorial Candidates Take on Poverty, Gun Control
"SCVTV Presents: An Evening With New West" Friday, February 23 at The MAIN in Old Town Newhall as the award-winning trio brings their signature brand of Western ballads, story songs and cowboy swing to entertain fans in the Santa Clarita Valley.
Feb. 23: SCVTV to Present ‘Evening With New West’ at MAIN
Santa Clarita Valley Water Company officials will hold a meeting of the company's Outreach and Legislation Committee on Wednesday, March 21 at 5:30 p.m.
March 21: SCV Water Public Outreach, Legislation Committee Meeting
The 40th annual St. Clare Lenten Fish Fry charity fundraiser continues at the Canyon Country church on Friday, February 23 from 4:30 p.m. to 8 p.m. and for the next four Friday evenings.
Feb. 23: St. Clare 40th Annual Lenten Fish Fry for Charity
A 17-year-old West Ranch High School student was arrested Thursday and charged with making criminal threats on social media.
West Ranch Student Charged with Making Criminal Threats
California's and New Mexico's Attorneys General, together with the California Air Resources Board, have secured a preliminary injunction against the U.S. Bureau of Land Management's suspension of the methane gas Waste Prevention Rule.
Judge Blocks Feds’ Suspension of Methane Waste Prevention Rule
Deputies from the Santa Clarita Valley Sheriff's Station pulled over a vehicle on Castaic Lake Road for a traffic violation on Tuesday afternoon and discovered the male adult passenger had a $30,000 warrant out for his arrest.
Man Arrested for Warrant, Alleged ID Theft in Castaic
DMV investigators issued 29 misdemeanor citations during an enforcement operation in Sun Valley and Pacoima on February 22 aimed at combating unlicensed vehicle dismantlers.
DMV Cites Unlicensed Vehicle Dismantlers in Sunland, Pacoima
The 10 year anniversary of the Val Verde African American Heritage Celebration will take place Saturday Feb. 24th, from 12:00 p.m. - 5:30 p.m. at Val Verde Park.
Feb. 24: Val Verde African American Heritage Celebration
1998 - Worst day of record-setting 1997-98 El Nino storm season [story]
A Spring Concert with the Golden Valley High School Jazz Band will be held at the school's theater Sunday, Mar. 25.
Mar. 25: Golden Valley High School Jazz Band Spring Concert
Hidden cultural gems from Mexico and El Salvador will be uncovered during a lecture series at California State University, Northridge, hosted by the Tom & Ethel Bradley Center.
CSUN Lecture Series to Highlight Hidden Cultural Gems
The Santa Clarita Valley Water Agency's Engineering Committee will be meeting on Thursday, Mar. 1, at 5:30 p.m.
March 1: SCV Water Agency Engineering Committee Meeting
The Santa Clarita City Council will hold its Regular Meeting, Tuesday, Feb. 27, at 6:00 p.m.
Feb. 27: City Council Regular Meeting
The Sulphur Springs Union School District was recognized Wednesday evening with the Operation School Bell Award given by the National Assistance League.
Sulphur Springs Schools Lauded by Assistance League
Earlier today, the Santa Clarita Valley International Charter School was on lockdown as deputies from the Santa Clarita Valley Sheriff's Station investigated an unconfirmed threat. The lockdown has since been lifted and a 15-year-old suspect was charged with making Criminal Threats. The following is a breakdown from the Facebook page of the SCV Sheriff's Station:
SCVi Charter Student Charged with Making Criminal Threats
Carousel Ranch Raising Funds for “Carousel Wishes and Valentine Kisses” Annual Giving Campaign Carousel Ranch, a place where children with special needs discover and experience some of their greatest achievements through equestrian therapy and vocational training programs, is reaching out to the donor community during its “Carousel Wishes and Valentine Kisses” annual giving campaign.
Carousel Ranch Seeks to Fund Scholarships for Wait-List Students
College of the Canyons has added more than 100 late-start classes to its spring 2018 semester class schedule to accommodate the needs of working students.
Spring Brings More Late-Start Class Options to COC
Deputies at the Santa Clarita Valley Sheriff's Station are currently investigating an unconfirmed threat at the Santa Clarita Valley International School.
Lockdown Lifted at SCVi Charter School
The kids are back for Season Six of Masterchef Junior, featuring award-winning chefs Gordon Ramsay and Christina Tosi, as well as the return of fan-favorite judge Joe Bastianich.
Newhall Student Vies for Apron on Masterchef Junior
The William S. Hart Baseball Complex was vandalized early Sunday morning. The Santa Clarita Valley Sheriff's Station was able to apprehend the suspect with the help of surveillance video. Here is the breakdown from the Facebook page of the SCV Sheriff's Station.
Suspect Detained in Connection with Vandalism at Hart Baseball Field
LOS ANGELES – The County Interim Health Officer is issuing a Cold Weather Alert due to the National Weather Service’s forecast for low temperatures. Wind chill temperatures are expected to be below 32 degrees Fahrenheit.
Cold Weather Alert Issued for SCV
1983 - Armed robber taken out at Alpha Beta supermarket on Lyons [story]
The Master's University Mustangs baseball team added to their recent string of come-from-behind wins with a 9-5 comeback win over the University of Antelope Valley at Master's.
Mustangs Rally Again, This Time Against Antelope Valley