header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather


 
Calendar
Today in
S.C.V. History
March 28
1934 - Bouquet Canyon Reservoir, replacement for ill-fated St. Francis Dam & reservoir, begins to fill with water [story]
Bouquet Reservoir


| Monday, Jan 30, 2012

Laura Flores (center) on a commercial shoot at the SCVTV Media Center in Santa Clarita, Calif., with Power Media Group's Patricia Gracia (left) and Patsy Ayala.

Well-known Hispanic actress and singer Laura Flores has been named the spokesperson of the Liana’s Coleccion catalog series for 2012.

The catalog, which provides a business opportunity for entrepreneurs to sell high-quality jewelry and other items, is working with Power Media Group for the management of its Hispanic marketing campaign in 2012. As part of its work with Liana’s Coleccion, Power Media Group secured Flores as the focal point of the catalog’s marketing and media efforts.

“We are very pleased to work with Liana’s Coleccion and Laura Flores to promote this outstanding business sales opportunity for Hispanic families,” said Patricia Gracia, spokesperson for Power Media Group. “This campaign will help the company effectively reach out to a very important market.”

Liana’s Coleccion is currently working with Power Media Group to promote its business opportunities, with the ultimate goal of helping Hispanic families earn extra income. Power Media Group has responded by launching a full-scale media campaign that includes TV, radio, print and social media. The focal point of the campaign will be Flores, who is well known around the world, especially in Mexico.

The rapidly growing U.S. Hispanic market is a key demographic for Liana’s Coleccion, and the 2010 Census indicated that a record 50 million Latinos live in the country. According to the Bureau of Labor Statistics, Hispanics tend to eat family meals at home, spend a larger percentage of their disposable income than other groups and are increasingly moving to suburban areas. With a high priority placed on community, these individuals are very similar to the Baby Boomer consumer population of the 1950s.

“While many people may know me from my work on Hispanic soap operas, they should know that I am passionate about helping Hispanic families earn more income and find success,” said Flores. “I am very excited about the business opportunity offered to families by Liana’s Coleccion, because it does just that. In our current recession, direct selling is key to keeping families in good financial shape.”

Flores’ career as an actress and singer has spanned three decades. She starred in the hit soap opera “El Alma No Tiene Color” and has appeared in the hit movies “Marisol,” “Siempre te Amare,” “Gotita de Amor,” and many others. She has also recorded 14 albums.

 

About Power Media Group

A public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually. Last year, principals Patricia and Tony Gracia launched the Power Woman BusinessCenter www.powerwomanbc.com, a business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


Latest Additions to SCVNews.com
1934 - Bouquet Canyon Reservoir, replacement for ill-fated St. Francis Dam & reservoir, begins to fill with water [story]
Bouquet Reservoir
The California Department of Public Health launched the “Never a Bother” campaign, a youth suicide prevention public awareness and outreach campaign for youth, young adults, and their parents, caregivers, and allies.
California Launches New Youth Suicide Prevention Campaign
The Santa Clarita Master Chorale invites the community to "Let the Sunshine In," a delightful evening of food, wine and song at the annual Cabaret & Cabernet fundraising benefit.
April 20: Santa Clarita Master Chorale’s Cabaret, Cabernet Fundraiser
The Los Angeles County Department of Public Health cautions residents who are planning to visit the below Los Angeles County beaches to avoid swimming, surfing, and playing in ocean waters:
March 27 Ocean Water Warning
As an integral ingredient necessary to help the Santa Clarita Valley to flourish, feedback from the business community is the secret sauce for achieving great things.
SCVEDEC Asks For the Business Community’s Opinion on Santa Clarita
Raise your heart rate while raising funds for the Santa Clarita Sister Cities Dollars-for-Desks campaign to provide school desks for students in Sariaya, Santa Clarita's Sister City in the Philippines.
April 13: Sister Cities Zumba-thon Fundraiser
Remo, Inc. is is the world's leading manufacturer and developer of synthetic drumheads and shells. They’ve been in business for 60 years
SCVEDC Company Spotlight: Drumming Up Big Business with Remo, Inc.
California State Assemblywoman Pilar Schiavo (D-Chatsworth) and Assemblyman James Ramos (D-Highland) have introduced AB 3074 the "School or athletic team names: California Racial Mascots Act."
Schiavo Introduces Bill to Prohibit ‘Derogatory’ School Mascot Names
Los Angeles County’s Justice, Care and Opportunities Department  in collaboration with Local Initiatives Support Corporation Los Angeles is proud to announce the 2nd Annual Pitch Competition for the cohorts of JCOD's Incubation Academy.
March 28: JCOD Incubation Academy Helps Grassroots Non-Profits For the Second Year
Children’s Bureau is seeking foster families and now offers two virtual ways for individuals and/or couples to learn how to help children in foster care while reunifying with birth families or how to provide legal permanency by adoption.
April 18: Children’s Bureau Hosts Virtual Orientation
The Sunburst track was constructed in 1887 by the Southern Pacific Railroad and was a part of the main line running between San Francisco and Los Angeles.
Enjoy Spring With a Ride On The Sunburst Track
California State Superintendent of Public Instruction Tony Thurmond hosted a Personal Finance Summit today where he announced his support for Assembly Bill 2927 (McCarty), legislation that would require a personal finance education course for California high school graduation.
State Superintendent Announces Support for Personal Finance Graduation Requirement
1847 - Probable birth date of Pico Canyon oil driller Charles Alexander Mentry [story]
C.A. Mentry
The first Music Jam Session at The MAIN was held on Thursday, Feb. 22 and was a hit. Come out and join in for the next one on Thursday, March 28 7 p.m.-9 p.m.
March 28: The MAIN to Host Musicians’ Jam Session
Los Angeles County Inspector General Max Huntsman of the Office of Inspector General has issued a report entitled "Tenth Report Back on Implementing Body-Worn Cameras in Los Angeles County."
Office of Inspector General Issues Latest Report on LASD Body Cams
College of the Canyons women's tennis played to a convincing 7-2 conference win over Ventura College on Moica to strengthen its potential playoff resume.
Canyons Closes Out Ventura 7-2 in Final Home Match
Join the Santa Clarita Valley Chamber of Commerce with the Latino Business Alliance at the Cinco de Mayo Networking Celebration on Tuesday, May 7.
May 7: Latino Business Alliance Cinco de Mayo Celebration
The Los Angeles County Department of Animal Care and Control is hosting March Meowness promotion where all cat adoptions are just $15 from now until April 9.
Adopt a Cat During March Meowness at Castaic Animal Center
California State University, Northridge is partnering with the Fernandeño Tataviam Band of Mission Indians and the Tataviam Land Conservancy to battle the impact of climate change in disadvantaged communities throughout the San Fernando Valley by establishing “urban forests.”
CSUN Partners with Fernandeño Tataviam Band to Build Urban Forests
Join the Santa Clarita Artists Association on Monday, April 15, 6:30-8:30 p.m. at Barnes and Noble, 23630 Valencia Blvd., Valencia, CA 91355, for the SCAA monthly meeting and guest demonstrator.
April 15: SCAA Presents Debbie Abshear Watercolor Demo
Residents are invited to join members of the Santa Clarita City Council for a special ribbon-cutting ceremony to celebrate the addition of Santa Clarita's 38th park, Skyline Ranch Park, 18355 Skyline Ranch Road, Santa Clarita, CA 91351, to the Santa Clarita parks system on Saturday, April 6, at 10 a.m.
April 6: Grand Opening for Santa Clarita’s 38th Park
The Santa Clarita Valley Senior Center is preparing for the annual fundraising event, Celebrity Waiter, with the theme “California Dreamin’” on Saturday, April 27 at Bella Vida, 27180 Golden Valley Road, Santa Clarita, CA 91351.
Table Sponsorships Still Available for Celebrity Waiter Dinner
Springtime in Santa Clarita brings not only vibrant blooms and opportunities to embrace the outdoors with warmer weather, but also an array of free, family-friendly events and this Saturday is no exception.
Ken Striplin | A Fun, Festive, Egg-Filled Day
SCVNews.com