The Santa Clarita Tourism Bureau is actively recruiting new members. The Tourism Bureau is a membership-based organization comprised of local and regional businesses dedicated to the continued development of Santa Clarita as a tourist destination. The Bureau’s objectives include: building brand-awareness for Santa Clarita in targeted local, regional, national and international markets; identifying unique events, festivals and attractions that will encourage repeat visits; working hand-in-hand with members to create partnerships to strengthen existing businesses; and providing a forum for networking and collaborations.
The Santa Clarita Tourism Bureau meets monthly to exchange business leads, brainstorm, build a professional network, and to discuss partnership opportunities, local events, and news. Meetings also include quarterly educational sessions.
All Santa Clarita Tourism Bureau members receive a complimentary listing and link on the City’s tourism website, VisitSantaClarita.com, which receives thousands of visits per month. There is also the opportunity for inclusion in bi-weekly electronic newsletters sent to visitors who have expressed interest in Santa Clarita, highlighting applicable news about special events, community happenings and attractions, packages and seasonal offerings.
All members have the opportunity for key placement in the annual Santa Clarita Visitor’s Guide, a lifestyle publication available at member businesses, the City’s Tourism Office, City facilities, Six Flags Magic Mountain, and at member hotels throughout the area. The annual Visitor Guide is a key component of the tourism package sent to travelers interested in visiting Santa Clarita and is distributed at various special events and trade shows throughout the year. The Santa Clarita Tourism Bureau offers members opportunities for joint promotions and co-operative marketing, while members also make recommendations regarding appropriate trade shows, advertising co-ops and partnerships with local businesses and organizations.
Partnering with the Santa Clarita Tourism Bureau allows tourism-focused businesses opportunities to market products or services direct to those who make travel decisions, including individual travelers, families, group travel planners, meeting and event producers, and those interest in visiting the area.
The Santa Clarita tourism industry plays an influential role in shaping the local economy, with more than three million domestic and international travelers visiting the community each year.
For more information about becoming a member of the Santa Clarita Tourism Bureau, contact the City of Santa Clarita Tourism Office at 661-286-4084 or send an email to firstname.lastname@example.org.