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December 12
1891 - Actor Buck Jones, a Placerita and Vasquez "regular," born in Indiana [story]


Win Small Business Innovation Research (SBIR) Grants Part II

Part I of TriTech’s Win an SBIR series gave a general overview of the SBIR/STTR process.  On October 16, 2012 part 2 will provide details on how to find the best topic and to successfully draft a winning proposal.  This webinar will be presented by Dr. Marie Talnack who has worked with over 300 new technologies in electronics, bio-medical, pharmaceutical, computer hardware and software, environmental science, and written over 500 technical proposals and strategic plans.  Join us at College of the Canyons where SBDC Business Advisor John Peate will facilitate a question and answer session after the webinar.

 

Date: Tuesday, October 16

Time: 10 am – 12 pm

Cost: FREE + $2 parking fee (kiosk located in lot 14)

Location: University Center at College of the Canyons, Room 223

                26455 Rockwell Canyon Road, Santa Clarita  91355

Supercharging Your Facebook Marketing

It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendations, and interact with the brands they like.  Too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content without a plan for turning “fans” into customers and advocates.

In this seminar, you’ll learn:

  • Why Facebook is important to your business
  • The difference between posting and marketing on Facebook
  • Drive more “likes,” more “shares,” and more business
  • Plan: driving repeat business and amplifying word of mouth with a great offer!
  • Publish: sharing your message easily to stay top-of-mind with others (engage!)
  • Promote: growing your business and measuring results.

You’ll also learn 10 best practices that you can do today to supercharge your Facebook marketing and take that word-of-mouth marketing to the next level.  Register online at:  http://tinyurl.com/supercharging-fb-mkt-101712

Date: Wednesday, October 17

Time: 10 am – 12 pm

Cost: FREE 

Location: ITT Technical Institute

                12669 Encinitas Ave., Sylmar 91342 -5 Freeway at Roxford Exit

Best Practices in Event Marketing

Who does events? You do! Events are an integral part of how you market your small business or organization. From sales meetings to fundraisers to performing arts and online training seminars, events help you attract new customers and members. Moreover, events deepen existing relationships with customers and members, generating more revenue and long-term participation.  We’ll cover:

  • Leveraging Social Media for your events – Before During and After!
  • Creating an easy registration process for your attendees and staff!
  • Case Studies of Small Businesses who’ve had success!
  • Top 15 tips for marketing your event and more!

Register online at:  http://tinyurl.com/event-marketing-101712

 

Date: Wednesday, October 17

Time: 1:30 pm – 3:30 pm

Cost: FREE 

Location: ITT Technical Institute

                12669 Encinitas Ave., Sylmar 91342 -5 Freeway at Roxford Exit

International Trade Finance

This workshop will be presented by international finance banking professionals from California Bank & Trust, and will cover:

  • Financial Risks in Import and Exporting – The obvious and not so obvious pit falls and pot holes.
  • Mitigating Financial Risk – What are my options and do they really work?
  • Methods of Payment – What, when and why use them; risk and costs.  What do I need to know about paying and getting paid?
  • Financing – So, you got the order, now what?  Bankers are not investors; what do lenders look for in evaluating loans?
  • Foreign Exchange – Just what is the value of the dollar and do I care?  What will those widgets really cost when delivered?

Please join  us for this informative workshop on international trade finance.  Register online at:  http://tinyurl.com/Intl-Trade-Finance-102312.

 

Date: Tuesday, October 23

Time: 9 am – 10:30 am

Cost: FREE + $2 parking fee (kiosk located in lot 14)

Location: University Center at College of the Canyons, Room 222

                26455 Rockwell Canyon Road, Santa Clarita  91355

Social Media Marketing Made Simple
In this introductory session, we will cover some of the strategies and best practices to get the most out of your social media activities, including time management and measuring the return of your activities.  We will talk about what social media marketing really is, how to incorporate it into your business life without losing productivity and look at how other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response.  We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths and to evaluate them for best use for your business or organization.  Register online at: 
Date: Tuesday, October 23

Time: 10 am – 12 pm

Cost: FREE 

Location: ITT Technical Institute, 12669 Encinitas Ave., Sylmar  91342

                5 Freeway at Roxford Exit

Essential Steps for Writing a Business Plan
A business plan is a necessity for the success of your business! This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of goals and outline methods to achieve these goals. Critical topics such as business development, marketing plans, advertising strategies, financial analysis & budgeting will be covered in Part I. Attendees may bring a laptop to work on their business plan during the training.Date: Wednesday, October 24

Time: 9 am – 12 pm

Cost: $35

Location: Build Worksource Center, 9207 Eton Ave., Chatsworth  91311

You are invited to join SBDC’s Masterminds, a small business and entrepreneurial training and development group facilitated by an SBDC Business Advisor. Come enjoy roundtable discussion on opportunities and problems facing SCV small business owners. Hear expert guest speakers on pertinent business topics. We meet the 1st and 3rd Wednesday of each month between 8:30 am and 9:30 am at the Chamber of Commerce office.  Call the SBDC at 661-362-5900 for more details.

 

Date: First & Third Wednesday of each month (October 3 & 17)

Time: 8:30 am – 9:30 am

Cost: $35/quarter – First Meeting FREE

Location: SCV Chamber of Commerce

                27451 Tourney Road, Santa Clarita

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1891 - Actor Buck Jones, a Placerita and Vasquez "regular," born in Indiana [story]
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