[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Sunny
Sunny
79°F
 
Calendar
Today in
S.C.V. History
January 17
1994, 4:31 a.m. - Magnitude 6.7 Northridge earthquake rocks Santa Clarita Valley [video]


billboards[KHTS] – Billboards along the railroad tracks in the Santa Clarita Valley could be a thing of the past.

The city of Santa Clarita is currently considering a proposal from the Metropolitan Transportation Authority that would result in the removal of 118 billboards in the SCV in exchange for three digital billboards along Interstate 5 and State Route 14.

Metro currently owns 62 structures with 118 billboard faces along the railroad right-of-way, primarily along Soledad Canyon Road and Railroad Avenue.

Tom Cole, director of community development for the city, said that Metro approached city staff with the proposal, similar to what they’ve suggested for other communities.

“They knew how we felt with some of the blighted conditions in the city,” he said.

Billboard removal has long been a goal of city staff, but purchasing billboard in order to take them down was never financially feasible, according to the new Billboards.Santa-Clarita.com, which was launched on Wednesday.

The new billboards will be placed at Oak Springs Canyon Road and Remsen Street on SR-14 and at Magic Mountain Parkway on I-5.

The new city site describes it as a 20:1 removal ratio, replacing 25,830 square feet of traditional billboard space with 4,032 square feet of digital space.

The city would also earn a portion of the ad revenue from the digital billboards, as much as $450,000 a year, because they would be built on city-owned property.

Cole said that the city currently earns nothing from the Metro right-of-way billboards because they stand on county-owned property.

The proposal has been in negotiations for 2-3 years, according to Cole, but now it has moved into the public comment stage, with three public hearings scheduled for early 2014, once at a Planning Commission meeting and twice before the City Council.

If approved by the council, an environmental impact report and design plan would have to be developed.

If all goes according to plan, Cole said that construction and removal could start in late 2014 at the earliest, to be completed with five years, according to the draft agreement with Metro.

Those who are interested in commenting on the proposal can submit their thoughts to the city at Billboard.Santa-Clarita.com or attend the public hearings next year.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

2 Comments

  1. Julie Edwards-Sanchez says:

    More information will continue to unfold as this billboard deal with the MTA moves through the normal approval process including public feedback but just a few facts to share:

    1) The MTA is the official landowner of the property where the railroad tracks run through Santa Clarita
    2) For decades, prior to being known as MTA, the Railroad (Southern Pacific), leased its property along the tracks to private companies or corporations for various purposes lncluding billboard advertising. The Railroad would collect rent for use of its property that otherwise would not be utilized.
    3) The MTA was never in the “billboard” business. They were in the railroad

    • Julie Edwards-Sanchez says:

      (sorry technical difficulty and was sent before complete)
      MTA was in the RR business
      4) Companies in the billboard business in Santa Clarita are CBS, Clear Channel, and Edwards Outdoor Advertising (a family run business established over 40 yrs ago)
      5) The MTA does not own ANY billboard structures in Santa Clarita
      6) MTA has the right to cancel “leases” on their property as they see fit and it is their prerogative based on their lease agreements signed with various companies
      7) Billboard advertising is the most economical form of advertising especially for small businesses which comprise most of the businesses in Santa Clarita. Most signs are visible 18-24 hrs/day and monthly rent is comparable if not better than a small quarter page advertisement in a local paper or magazine that runs either once or for a few days at best
      8) The City banned any additional billboards in Santa Clarita after citihood in 1987

      This is a significant project that will not only affect the landscape in Santa Clarita but will impact many businesses that rely on billboard advertising to help them remain viable. It is important for everyone to share your views with the City Counsel regarding this deal.

Leave a Comment


SCV NewsBreak
Loading...
LOCAL NEWS HEADLINES
Wednesday, Jan 17, 2018
Small Brushfire in Newhall Quickly Doused
Los Angeles County Fire Department firefighters quickly extinguished a 1/4-acre brush fire in Newhall early Wednesday afternoon.
Wednesday, Jan 17, 2018
Deputies Step Up Pedestrian, Bike Safety Enforcement Today
The Los Angeles County Sheriff’s Department is stepping up bike and pedestrian safety enforcement operations in the Santa Clarita Valley today, officials announced this morning.
Wednesday, Jan 17, 2018
Deputies Check Businesses After Hours, Arrest 2 on Drug Charges
Santa Clarita Valley Sheriff's Station deputies checking on businesses after hours arrested two people on drug charges in separate incidents in Canyon Country on Monday and Newhall on Tuesday.
Keep Up With Our Facebook

Latest Additions to SCVNews.com
Tuesday night's 93-37 rout of St. Katherine University was more than just a non-conference tune-up for the TMU women's basketball team.
Master’s Women’s Hoops Team Shoots Down Firebirds
iLEAD Schools will honor College of the Canyons Chancellor Dr. Dianne Van Hook with its 'Vision in Education' award at the Santa Clarita Valley International School’s annual benefit dinner on March 10.
iLEAD to Honor COC’s Van Hook with 2018 ‘Vision in Education’ Award
Los Angeles County Fire Department firefighters quickly extinguished a 1/4-acre brush fire in Newhall early Wednesday afternoon.
Small Brushfire in Newhall Quickly Doused
Los Angeles County Assessor Jeffrey Prang and the county Board of Supervisors have proclaimed January "Homeowners' Exemption Awareness Month" promote the county's property tax savings program.
County Officials:  January is ‘Homeowners’ Tax Exemption Awareness Month’
In an effort to provide support to local communities affected by the recent hurricanes in the Caribbean, and after the sell-out of the inaugural group on the January 20 Crown Princess sailing, Princess Cruises and Fathom Travel are adding two additional spring sailings in 2018.
Princess Adds More Caribbean Cruises for Spring 2018
California State University, Northridge journalism professor David Blumenkrantz documents the stories of the homeless of Los Angeles in an art exhibition titled “Street Scenes: Making the Homeless Count,” on display at the San Fernando Valley Arts and Cultural Center in Tarzana through Jan. 27.
CSUN Prof Uses Grant to Illuminate Homelessness in LA
Host College of the Canyons rallied from a nine-point halftime deficit to defeat the visiting Seahawks of Los Angeles Harbor College 96-82 on Saturday evening.
Cougars Win Third Straight with 96-82 Victory Over L.A. Harbor
The Los Angeles County Sheriff’s Department is stepping up bike and pedestrian safety enforcement operations in the Santa Clarita Valley today, officials announced this morning.
Deputies Step Up Pedestrian, Bike Safety Enforcement Today
Santa Clarita Valley Sheriff's Station deputies checking on businesses after hours arrested two people on drug charges in separate incidents in Canyon Country on Monday and Newhall on Tuesday.
Deputies Check Businesses After Hours, Arrest 2 on Drug Charges
A Canyon Country man was killed and three people injured in a high-speed traffic collision on Golden Valley Road at Dorothy Street in the unincorporated area of the Santa Clarita Valley late Tuesday night, according to the CHP.
High-Speed Crash in SCV Leaves 1 Dead, 3 Injured
The U.S. Justice Department is appealing a court order that blocked the Trump administration from shutting down a program that shields more than 700,000 young immigrants from deportation.
Justice Dept. to Appeal Ruling That Blocked DACA Shutdown
A Los Angeles County sheriff’s officer was arrested Tuesday and charged with taking bribes 'to oversee the delivery of narcotics,' federal prosecutors said.
Dirty LA Sheriff’s Officer Busted for Drugs, FBI Says
The cost of the first phase of California’s high-speed rail project through the state’s Central Valley has soared by 35 percent to $10.6 billion, officials disclosed Tuesday.
California Bullet Train Cost Climbs by $2.8 Billion
Dozens of attorneys general including California's filed a petition Tuesday challenging the Federal Communication Commission’s recent decision to roll back net neutrality rules.
State AG’s Sue FCC to Block Net Neutrality Rollback
1994, 4:31 a.m. - Magnitude 6.7 Northridge earthquake rocks Santa Clarita Valley [video]
More than 4,000 newborns in Los Angeles, including some in the SCV, will be sporting little red caps, instead of the traditional pink or blue, as part of the American Heart Association’s Little Hats, Big Hearts program aimed at bringing attention to heart disease.
Newborns to Sport Little Red Caps as Part of AHA Campaign
College of the Canyons Small Business Development Center (SBDC) will be hosting a two-part Business Events and Training Webinar Jan. 24 (Part 1) and Jan. 31 (Part 2) from 12:00 p.m. - 1:00 p.m.
Jan. 24, 31: Start, Grow Your E-Commerce Empire Webinar
The Santa Clarita Valley Veteran Center has found a permanent home in Newhall.
SCV Veteran Center Finds Permanent Home
The California Enterprise Development Authority will be holding a Teleconference Meeting Thursday at 10:30 a.m.
Jan. 18: CEDA Teleconference Meeting
The Oversight Board to the Former Redevelopment Agency of the city of Santa Clarita will hold its Regular Meeting Thursday at 3:30 p.m.
Jan. 18: Oversight Board to the Former Redevelopment Agency Regular Meeting
NORTHRIDGE, Calif - The 2018 CSUN Water Polo season presents the opportunity for the Matadors to take the next step.
Matadors Start 2018 Water Polo Season Ranked No. 21
Santa Clarita Valley International (SCVi), a free public charter school serving grades TK through 12, will host an informational session Thursday for current and prospective high school students in the school’s Shakespeare Theatre at 28060 Hasley Canyon Road in Castaic, the school announced Tuesday.
Jan. 18: SCVi Open House, High School Information Session
Commercials, television shows, and a short film are all being filmed in Santa Clarita this week.
Currently Filming in SCV: Shadow Wolves, Seal Team, Toyota Commercial
SACRAMENTO – Attorney General Xavier Becerra joined a bipartisan group of 18 state attorneys general Tuesday in urging Congress to advance legislation that will enable the cannabis industry to participate in the banking system in states that have legalized medicinal or adult use of cannabis.
Becerra, State AGs Press Congress to Let Cannabis Biz Use Banks
The 25th Anniversary of the City of Santa Clarita’s annual Cowboy Festival, presented by Heritage Sierra Medical Group, is set for Apr. 19 - Apr. 22.
Dates Set for Cowboy Festival’s 25th Anniversary
College of the Canyons, in partnership with the Santa Clarita Valley Senior Center, will host a free “Family Caregivers Essentials” workshop on Saturday, Jan. 27 at the Santa Clarita Valley Senior Center.
Jan. 27: Family Caregiver Workshop at SCV Senior Center
SACRAMENTO, Calif. - As the California High-Speed Rail Authority continues to move from the planning phase to full construction of the nation’s first high-speed rail system, the Board of Directors announced Tuesday that it has selected a new Chief Executive Officer, Brian P. Kelly, to lead the organization, effective Feb. 1.
Brian P. Kelly Named New High-Speed Rail Authority CEO
During her first 25 years in the Santa Clarita Valley, Betty served on the board of the Child and Family Center. She was also a volunteer for the American Red Cross, the American Heart Association, the SCV Chamber of Commerce, the Zonta Club of SCV, the SCV Boys and Girls Club, and the local Elks Lodge.
Seldner, 2000 SCV Woman of the Year, Dies at 94
1926 - Newhall Community Hospital, est. 1922, opens in larger, more modern hospital building at 6th & Spruce streets [story]
The cities of Santa Clarita, Piru, Fillmore, Bardsdale and Santa Paula along with National Historic Site Rancho Camulos will mark the 90th anniversary of the St. Francis Dam Disaster with special events throughout March 2018.
St. Francis Dam Disaster 90th Anniversary Events Set for March
A man arrested for allegedly burglarizing a Walmart Monday morning posted bail, then was soon arrested again for allegedly vandalizing the Valencia Library, according to officials.
Man Arrested After Alleged Walmart Burglary, Library Vandalism
The minimum wage in the city of Santa Clarita for all industries is $11 an hour for businesses with 26 or more employees and $10.50 an hour for businesses with 25 or fewer employees, effective January 1.
Santa Clarita Hourly Minimum Wage Now $10.50-$11
Princess Cruises has unveiled the 2018 programming to be featured at the Valencia, California-based cruise line's custom designed wilderness treehouse at Mt. McKinley Princess Wilderness Lodge.
Princess Cruises Invites Guests to Play in the Trees This Summer
The Master's University women's basketball coach netted a 78-50 win over San Diego Christian at Grossmont College.
Tough Mustangs Take Out Hawks 78-50
Returning on Saturday after a 91-69 win over San Diego Christian, The Master's University men's basketball team found itself in a markedly better position than it was at this time last season.
Mustangs Beat San Diego Christian, Win 17th Straight
College of the Canyons sophomore volleyball player Emily Burns has signed a National Letter of Intent with San Diego State University, after she earned conference Player of the Year and All-State team honors and led the Cougars to the CCCAA State Championship tournament.
Emily Burns Signs with San Diego State University