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February 21
1923 - Newhall Chamber of Commerce organized; Albert Swall elected president [story]
Albert Swall


fresh-madisonAfter a four-year run in Old Town Newhall, owner Madison Gable is closing her Fresh apparel store on Main Street.

“I have just been able to retire from my business because I’ve been lucky enough to work with the fastest growing skin care company in the world,” Gable said in a Facebook post.

Gable, 27, is affiliated with Nerium International, which markets NeriumAD, a night cream developed from the patented extract of the Nerium oleander plant.

“I will be closing Fresh” and moving to Waikiki, she said. “My store must be empty before I leave.”

“I have had an amazing four years with Fresh and I hope that everyone can support my new life-changing decision to be happy and pursue my dreams.”

She added: “Keep it fresh!”

You'll hear no complaints from SCVTV's Dave Caldwell as he's flanked by morning show co-host Tami Edwards on the left and Madison Gable at right.

You’ll hear no complaints from SCVTV’s Dave Caldwell as he’s flanked by morning show co-host Tami Edwards on the left and Madison Gable at right.

Located across the street from the Repertory East Playhouse, Gable’s store was heavily involved in promotional events for the downtown business district, providing runway models for car shows and for the city of Santa Clarita’s monthly Senses events.

Fresh also was a provider of wardrobe apparel for Tami Edwards, co-host of SCVTV’s morning show, “SCV Today.”

Also closing is Fresh’s next-door neighbor, the W.O.L.V.E.S. surf shop, which announced a going-out-of-business sale in mid-December.

The W.O.L.V.E.S. space had been occupied by OutWest during most of Fresh’s run. OutWest is still going strong in Old Town Newhall in a new location around the corner in the old red “Signal” buildings at 22508 6th Street.

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14 Comments

  1. Is it Nerium? I have friends in Waikiki who do that too. Best of luck!!

  2. I just wore the other day, the blue dress I bought from her that I wore in the TBA fashion show last year. Good luck!

  3. Jacob this is Ryder’s cousin.

  4. What a delight it has been to get to know, be a neighbor of, and work closely with Madison Gable during the years FRESH and OUTWEST sat side-by-side. A personal loss, and loss for Main St but a Wonderful Opportunity for her. Love you Madison! We’ll all do our best to keep it FRESH in Newhall!

  5. Sheryl: is this the place we went?

  6. Best wishes to Madison Gable!!!!

  7. Silvie Faust Silvie Faust says:

    Someone gave a gift card and said she couldn’t take it. Ita sad but noone wants to shop at. These expensive stores. Her store very snobbish

  8. Kathe Rich Kathe Rich says:

    Why are you promoting this??

  9. Clete says:

    There is a lot if locally owner and operated businesses still trying to hang in there. Come support Down and Beyond Ski Wear Outlet. 25835 Railroad Ave. Santa Clarita. 661 286 1013. It’s the last ski, snowboard and snow play apparel shop left in the area.

  10. Clete says:

    There are still some locally owned and operated businesses in the Santa Clarita area trying to hang in there. Come visit and support Down and Beyond Ski Wear Outlet. 25835 Railroad Ave #23. Santa Clarita. 661 286 1013. It’s the last ski, snowboard and snow play apparel shop left in the area.

  11. Gina Wileman says:

    Great seeing you at Regionals in San Diego, Madison! Goooo Nerium!!! You are going to have a huge following in Waikiki, Hi! Congratulations on your accomplishments!!! Woohoo!!!

Leave a Comment


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