[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Sunny
Sunny
66°F
 
Calendar
Today in
S.C.V. History
December 15
1987 - Incorporation: Santa Clarita officially becomes a city [story]


[KHTS] – A proposal by the Metropolitan Transit Authority to remove 118 billboards in the Santa Clarita Valley in exchange for three digital billboards along Interstate 5 and State Route 14 will be going before the City Council, thanks to a recommendation by the Planning Commission on Tuesday.

The commission voted 3-1 to recommend the proposal, with Commissioner Lisa Eichman opposed and Commissioner Dennis Ostrom absent.

The proposal involves removing 62 billboard structures along the Metro railroad right-of-way, primarily along Soledad Canyon Road and Railroad Avenue, in exchange for for three digital billboards along Interstate 5 and State Route 14.

billboardsBillboard removal has long been a goal of city staff, but purchasing billboard in order to take them down was never financially feasible, according to the city site Billboards.Santa-Clarita.com, which was launched in early December 2013.

The new city site describes it as a 20:1 removal ratio, replacing 25,830 square feet of traditional billboard space with 4,032 square feet of digital space.

The city would also earn a portion of the ad revenue from the digital billboards, as much as $450,000 a year, because they would be built on city-owned property.

But Eichman, who voted against the proposal, said she believed that removing the billboards would harm the local businesses who own them.

The billboards along the Metro right-of-way are owned by Clear Channel, CBS and Edwards Outdoor Advertising, said Julie Edwards-Sanchez, Edwards managing owner.

Edwards, a Newhall-based company, has been in Southern California for 50 years, according to their website.

They own billboards in Newhall, Saugus, Canyon Country, Acton and Palmdale, but Edwards-Sanchez said that her company would receive no compensation from Metro if billboards in Santa Clarita are removed.

“It would be devastating,” she said. “It could wipe out more than half my income.”

Eichman said that she voted against the proposal because she did not want her name attached to something that could be detrimental to local small businesses.

“I’m not saying that the billboards need to stay,” she said, but she wanted to see mitigation between Metro and the billboard owners.

Edwards-Sanchez said that because Metro owns the land that Edwards Advertising leases, they have the right to remove the billboards.

But she still characterized the proposal as unfair.

“The MTA is using our assets to negotiate a deal with the city to enter private industry,” she said.

Eichman likened it to Wal-Mart putting smaller stores out of business.

The representatives with the city of Santa Clarita or Metro could not be reached for comment as of 12:30 p.m. on Wednesday.

The billboard proposal will be up for public comment again at two upcoming city council meetings. Residents can also express their views on the city’s billboard website, [here].

 

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

7 Comments

  1. Yeah minimize the ways for small business ad’s b/s.

  2. Tanya Parker Tanya Parker says:

    Not a good idea. Scv small businesses rely on these boards to advertise plus taking money from the boards owners hurts jobs. SCV is a small town that’s why we live here. Why does the planning commission continue to try to take that away from us. We need our mom and pop local businesses. That’s what makes SCV great

  3. Ed Bernstein Ed Bernstein says:

    This is a huge issue that should not be rubber stamped. I am calling for everyone that owns local business to show up at this city council meeting to come and speak against the city negotiating behind every ones back to kill a 50 year old Santa Clarita business. If you have ever rented a bill board or need reasonable advertising please like this. And read what is happening and be counted.

  4. Ed Bernstein Ed Bernstein says:

    This is a huge issue that should not be rubber stamped. I am calling for everyone that owns local business to show up at this city council meeting to come and speak against the city negotiating behind every ones back to kill a 50 year old Santa Clarita business. If you have ever rented a bill board or need reasonable advertising please like this. And read what is happening and be counted.

  5. Ed Bernstein says:

    This is a huge issue that should not be rubber stamped. I am calling for everyone that ownes local business to show up at this city council meeting to come and speak against the city negotiating behind every ones back to kill a 50 year old Santa Clarita business. If you have ever rented a bill board or need reasonable advertising please like this. And read what is happening and be counted.

  6. Mark LeVang says:

    I agree that the city should step away from this issue and allow the owners of the signs and Metro work things out in a mutually beneficial way.

  7. Clete says:

    The best way to solve this issue is to remember at election time who you DONT want running your city. I am new to the area, it seems this place is heading down the path of the place I left behind.

Leave a Comment


LATEST CITY HEADLINES
Thursday, Dec 14, 2017
The city of Santa Clarita Arts and Events division is currently seeking proposals for solo exhibits for 2018 in the gallery space at The MAIN, the City’s newest arts venue in Old Town Newhall.
Wednesday, Dec 13, 2017
The Santa Clarita Arts Commission's next Regular Meeting is set for Thursday, Dec. 14 at 6:30 p.m. at City Hall.
Wednesday, Dec 13, 2017
The city of Santa Clarita's Parks, Recreation and Community Services Commission will hold its next Regular Meeting on Thursday, Dec. 14, at 3:30 p.m.
Tuesday, Dec 12, 2017
The City Council named Laurene Weste the new mayor of Santa Clarita Tuesday night.
Tuesday, Dec 12, 2017
With New Year’s Eve just a few weeks away, the city of Santa Clarita is offering a cash reward up to $500, in the hopes that someone will come forth with valuable information that may lead to the citation(s) of the person or persons responsible for illegal firework activity in the City.

Keep Up With Our Facebook
Latest Additions to SCVNews.com
1987 - Incorporation: Santa Clarita officially becomes a city [story]
With an offense that challenged the program’s single-season goals record, The Master’s University women’s soccer team was almost almost never out of any game it played: The Mustangs were always within striking range.
Lady Mustangs Within Range of Directors’ Cup Top Spots
When Ed Jackiewicz met Tera Trujillo in spring 2015, she was studying at a desk she’d carried to the corner of the California State University, Northridge soccer field, in a “time out” of sorts, unable to practice because she’d just earned a D in an economics class.
CSUN’s “Under Armour Faculty” Promotes Academic Success in Student-Athletes
When Rafael Munoz recalls his time at the Layer 8 Computer Security Club at California State University, Northridge, he feels proud and thankful.
CSUN’s Tech Education Makes Top 10 List
The city of Santa Clarita Arts and Events division is currently seeking proposals for solo exhibits for 2018 in the gallery space at The MAIN, the City’s newest arts venue in Old Town Newhall.
City Seeking Artists for 2018 Solo Exhibits
NORTHRIDGE, Calif.---CSUN Men's Basketball returns to the road for the final time in the non-conference season this weekend.
CSUN to Face-Off Against Formal Rival Eastern Washington
Here is a list of Santa Clarita arts-related events for Friday:
Dec. 15: Santa Clarita Arts Calendar
This Friday and Saturday (Dec. 15-16), The Sharon Disney Lund School of Dance brings their annual Winter Dance Concert to the REDCAT stage.
Dec. 15, 16: Sharon Disney Lund School of Dance Concert at REDCAT
The William S. Hart Union High School District Governing Board has approved naming Dr. Collyn Nielsen as Chief Administrative Officer and Jan Hayes-Rennels as Director of Special Programs and Staff Development.
Hart Appoints Nielsen, Hayes-Rennels to District Office Positions
NORTHRIDGE, Calif. - The CSUN men's volleyball team was picked to finish third in the inaugural Big West Men's Volleyball Preseason Coaches Poll announced Thursday.
Big West Pre-Season Coaches Poll Puts Matadors Volleyball at No. 3
A 44-year-old transient was arrested by SCV Sheriff's Station deputies Wednesday afternoon after he allegedly tried to pick up his 8-year-old niece from a school in Santa Clarita.
Suspect Arrested in Attempted Kidnapping
It was a night to honor exceptional mentors at California State University, Northridge, but the five recipients of the 2017 Don Dorsey Excellence in Mentoring Awards just wanted to talk about their students.
CSUN Pays Tribute to Mentors Who Have Made a Difference
The words leapt right off the page and hung in the air, heavy, encircling the audience. Their creator stood, offering his gifts of verse — shared in a powerful baritone voice.
Literary Star Power Comes to CSUN
While critical fire conditions continue through Friday, the final numbers for the Rye Fire have been released.
Officials Release Final Numbers on Rye Fire
The William S. Hart Union High School District Governing Board held it’s annual reorganizational meeting Wednesday night, naming Steve Sturgeon as Board President.
Steve Sturgeon Named 2018 Hart Board President
Castaic Elementary School is collecting gently used children's clothing and toys for the victims of the Creek Fire in Sylmar.
Local School Collecting Clothes, Toys for Creek Fire Victims
Gusty Santa Ana winds fanned the Thomas Fire's eastern flank Thursday, prompting officials to call for mandatory evacuations for areas near Fillmore.
Officials Issue Evacuation Orders for Fillmore Residents
SACRAMENTO – California Attorney General Xavier Becerra issued the following statement in response to the Federal Communications Commission’s (FCC) decision to repeal net neutrality rules instituted in 2015. These rules protect consumers' access to online content without interference or manipulation by an internet service provider:
Becerra Condemns FCC’s Net Neutrality Ruling
Washington—Senator Dianne Feinstein (D-Calif.) released the following statement Thursday on the fifth anniversary of the Sandy Hook Elementary School shooting:
Feinstein Issues Statement on Five Year Anniversary of Sandy Hook
SACRAMENTO – California Attorney General Xavier Becerra today filed a lawsuit against the U.S. Department of Education and its Secretary, Betsy DeVos, for refusing to process debt relief claims submitted by tens of thousands of students who took out federal student loans to attend Corinthian Colleges, Inc. (Corinthian).
Becerra Lawsuit Alleges Devos, Education Department Refusing to Process Debt Relief Claims
CAL FIRE has released a statement on its Facebook page regarding the death of one of their own:
CAL FIRE Engineer Killed Battling Thomas Fire
1931 - Season's first major storm deposits 9 inches of snow in Newhall, 10 in Saugus [story]
The Sheriff’s Department and CHP will participate in a special year-end "Drive Sober or Get Pulled Over" enforcement campaign from December 15 through January 1.
LASD, CHP Join ‘Drive Sober or Get Pulled Over’ DUI Campaign
The Caribbean is back, better than ever, and Valencia-based Princess Cruises is offering the best fares of the season during the “Exclusively Caribbean Sale,” on 7-, 8-, 10-, 14-day sailings departing February through April 2018.
Princess Cruises ‘Exclusively Caribbean Sale’ Offers Season’s Best Fares
Designer and animator Jamie Tan (Film/Video BFA 15) started baking cakes and fancy French pastries as a meditative practice to help her balance the 20 credit semesters she was taking as a student at CalArts.
Jamie Tan on Art, Baking for Rojas’ ‘Theater of Disappearance’
CalArts School of Critical Studies faculty Janet Sarbanes recently received a grant from The Creative Capital | Andy Warhol Foundation Arts Writers Grant Program for her essay "Reframing the House of Dust: A Meditation in Many Parts."
CalArts’ Janet Sarbanes Wins Writers Grant from Creative Capital
Artist and CalArts alumna Carrie Mae Weems (Art BFA 81) concludes her year-long residency at New York’s Park Avenue Armory with a day-long convening of artists, writers, poets, musicians and social theorists on Sunday, Dec. 17.
Dec. 17: Weems Wraps Year-Long NYC Residency
Los Angeles County Registrar-Recorder/County Clerk Dean C. Logan was named winner of the 2017 Electoral Ergonomy Award at the International Electoral Awards on December 5 in Dead Sea, Jordan.
LA County Registrar-Clerk Wins International Electoral Award
The CSUN women's basketball team looks to extend its winning streak to four when the Matadors return home to face the Northern Arizona Lumberjacks on Monday, December 18.
Dec. 18: CSUN Women’s Basketball Team Goes for 4
Sport fishing permits for 2018 are now on sale from the California Department of Fish and Wildlife.
Sport Fishing Licenses for 2018 Now on Sale
The National Weather Service has issued a Red Flag Warning for the Santa Clarita Valley and other areas of Los Angeles, Ventura and Santa Barbara counties through Friday morning.
Critical Fire Conditions in SCV Though Friday
Steve Gerischer, proprietor of Larkspur Garden Design, will simplify the art of rose pruning and share tips on keeping your roses flourishing at the next installment of CSUN's CSUN-al Gardening series on Saturday, Jan. 13.
CSUN-al Gardening to Tackle the Prickly Topic of Pruning Roses
The Master’s University profiles 2017 men's basketball star Brock Gardner.
TMU Basketball’s Brock Gardner – Tough Decisions, Terrific Transfer
The list of Daktronics-NAIA Scholar-Athletes, released recently, was backloaded with four athletes from The Master’s University.
4 TMU Men’s Soccer Players Named NAIA Scholar-Athletes
During October, 15 junior high and high school campuses in Santa Clarita hosted a toiletries drive as part of their annual DFY in SCV community campaign.
DFY in SCV Students Help Others in Need