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October 16
1853 - Sarah Gifford, community leader and wife of Newhall's first railroad station agent, born in England [story]


biz_logo_sbdcLinkedIn for Business Development and Networking

Whether you are a Beginner, Intermediate or Advanced user of LinkedIn, this workshop has something new and essential for you! Using LinkedIn actively and strategically, you can and will grow your business! Learn how to:

  • Create / improve / complete your LinkedIn profile and presence to increase your visibility and the probability of being found by others
  • Build a network that expands your search capability
  • Utilize Groups and Advanced Search to prospect for, find and connect with potential new Customers, Strategic Referral Partners, Vendors and Service Providers, and Industry Peers
  • Expand your Search Results list (and save the cost of Premium services)
  • Message within LinkedIn for free with in-direct connections (and save the cost of Premium services)
  • Identify the last name of 3rd level connections (and save the cost of Premium services)
  • Find contact information (including phone and email addresses) for in-direct connections

In 2012, more than 5 billion people searches were conducted – potential customers and business partners are looking for you – make sure that they find you and connect with you!

 

Date: Wednesday, January 15

Time:  8:30 am – 10:30 am
Cost: $35 + $2 parking fee (kiosk located in lot 14)
Location:  University Center at College of the Canyons, Room 223
  26455 Rockwell Canyon Road, Santa Clarita  91355

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Effective Marketing

Come prepared to listen, learn and discuss how Marketing is like washing dishes!  This energetic workshop will help you review what you have been doing; analyze what is working and what has not and what to do about it.  Learn proven ways to grow your business with low cost, targeted advertising and marketing that works from a marketing and sales expert with more than 35 years of successful business experience.  We begin with a presentation of how to create and execute a marketing and selling program and then it is your turn – you ask the questions about your business situation and get answers that are customized to your business situation.  Ideal for both existing business owners and those just getting started. Register online at:  http://tinyurl.com/Effective-Marketing-011614

 

Date: Thursday, Janury 16

Time:  9:30 am – 12:30 pm

Cost: FREE 
Location:  Build WorkSource Center
                  9207 Eton Ave., Chatswoth  91311
Start Your Home Based Business

Home-Based Businesses are one of hottest trends in business today. The benefits of working from home are endless: be independent, do away with traffic, office politics and more. Learn how to develop the entrepreneurial qualities -motivation, discipline, and creativity – that you will need. This class is a great way to start your own home-based business or enhance an existing one.   This workshop will walk you through:

  • Entrepreneurial Qualities
  • Business Selection Process
  • Start-up Procedures and Legal Requirements
  • Licenses, Permits and the Zoning Board
  • Banking and Record Keeping
  • Sales, Marketing, Advertising and Promotion
  • Business Image
  • Balancing your Life

Date: Saturday, January 18

Time:  9:00 am – 1:00 pm

Cost: $35 + $2 parking fee (kiosk located in lot 14) 
Location:  University Center at College of the Canyons, Room 223
  26455 Rockwell Canyon Road, Santa Clarita 91355
Essential Steps for Writing a Business Plan

A business plan is a necessity for the success of your business! This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of goals and outline methods to achieve these goals. Critical topics such as business development, marketing plans, advertising strategies, financial analysis & budgeting will be covered. Attendees may bring a laptop to work on their business plan during the training. Register online at: http://tinyurl.com/Business-Plan-012114

 

Date: Tuesday, January 21

Time:  8:30 am – 11:30 am
Cost: FREE + $2 parking fee (kiosk located in lot 14)
Location:  University Center at College of the Canyons, Room 222
  26455 Rockwell Canyon Road, Santa Clarita  91355

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2014 Jump Start Your Business – Mega Marketing Event

Join us for a morning of break-out workshops, networking, and resources for your business. We will cover the hottest online marketing topics and tools. Uncover the tools and resources to help jump start your business in 2014!  Our 50-minute workshops feature best practices in:

  • Email Marketing – Learn best practices in Email Marketing while we show you how to create a Social Media-friendly email. Leave this class ready to create professional-looking email communications that will get real results!
  • Social Media Marketing Campaigns – Engaging your customers through a well-planned campaign, using Email Marketing and Social Media, can help your business or non-profit grow. We will discuss ideas for online marketing campaigns and tactics for measuring success without spending a lot of time or money.
  • Introduction to WordPress – This session explains the basics of getting started with WordPress and demonstrates how to manage and maintain a blog or website. Plus, you’ll walk away knowing the latest and greatest tools designed to save you time and money. WordPress is easy to use, maintain and administer.
  • Search Engine Optimization (SEO) – Tips, techniques & tools for small business owners. Are prospective customers finding you on the web? Search engine optimization is a critical element of your online marketing strategy. When your potential customers are utilizing major search engines like Google, Yahoo or Bing, ensure they will find you and be able to link to your website or blog.
  • Analytics – Measuring Your Marketing Return on Investment – Are you spending your online marketing resources wisely? Learn how to measure your Online ROI (Return on Investment) including social media, your website stats and other online presence including the use of FREE tools that will give you and your service provider’s metrics for accomplishing your marketing goals.
  • YouTube – Video Marketng Success Secrets – Video marketing is powerful! YouTube is on fire! Come learn the success secrets from a social media expert who has been in front of and behind the camera. People aren’t just watching the latest viral videos; they’re also watching clips from their favorite businesses and organizations. The good news is you don’t need a fancy production crew or a big budget to do it. You just need a good story and a smartphone or digital camera.
  • Get Your Businss on Google Places – Google Business Photos utilizes Google Street View technology to give customers an idea of the layout, décor, and ambience of your business. You can also embed the tour on your own website and social media. These photos are ideal for all businesses, butthey are especially recommended for restaurants, retail shops, gyms, and salons.
  • Microsoft Web Tools – This session will cover how to obtain your own domain name (.com, .net, .org, etc.), how to send email using your domain email address (you@yourbusiness.com), and much more.
  • Photography Tips and Tricks for Online Marketing – This session covers selecting stock images from internal and external stock companies, best practices of using other peoples images or pictures from the internet, minor editing with some free tools available online, simple ways/tips to shoot with your smart phone, and the Constant Contact My Library Mobile App.

 

Register online at: http://bit.ly/jan22jumpstart

 

Date:  Wednesday, January 22, 2014

Time:  8:45 am – 12:10 pm

Cost: FREE + $2 parking fee (kiosk located in lot 14) 
Location:  University Center at College of the Canyons, Room 258
  26455 Rockwell Canyon Road, Santa Clarita 91355
Seating is limited.  Pre-registration is required as workshops with low enrollment may be rescheduled. Advance payment, where applicable, reserves your seat.  Online registration is available for most seminars. For other classes please call us at (661) 362-5900 or email sbdc@canyons.edu to register.  Visit our website at www.cocsbdc.org for the latest information.
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