[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Clear
Clear
67°F
 
Calendar
Today in
S.C.V. History
October 18
1876 - Southern Pacific begins subdividing town of Newhall (original location at Bouquet Junction) [story]


Santa Clarita city officials are set to discuss a controversial proposal that would alter the cityscape and local advertising at a Feb. 25 City Council meeting, officials said Friday.

A proposal brought to the city by Metro would get rid of 118 billboards on 62 structures in favor of three prominent electronic billboards located on city-owned property near Interstate 5 and Highway 14, according to a website the city created for the billboard proposal.

The deal, which has been OK’ed by the Santa Clarita Planning Commission, has been praised by supporters who claim getting rid of the billboards would beautify the city, and decried by opponents who say officials are trading one blight for another while hurting local business.

A website created by Santa Clarita officials to gauge residents’ response demonstrates the spectrum of views, with more than 70 pieces of feedback since the site was created in December.

“Well, the benefits are, of course, now the city has removed a lot of blight and can beautify the city, and you’re knocking down some 60 signs that litter the area,” said Roger Moliere, chief of real property and economic development for Metro, which acquired the right of way for the land where the billboards in question reside in the 1990s.

“For that, you’re able to then place signs in an appropriate spot that is not intrusive into residential areas,” he said.

billboards1One of the most ardent opponents of the other side of the coin, or billboard, in this case, comes from Julie Edwards, manager of Edwards Outdoor Signs from the family business’s Newhall office on Placeritos Road.

“It’s hurt my business, regardless of whether or not this thing goes through,” Edwards-Sanchez said. “I’ve had to shorten my leases, because we’re not sure what’s going to happen.”

Edwards Outdoor owns billboards in Newhall, Saugus, Canyon Country, Acton and Palmdale, but Edwards-Sanchez said that her company would receive no compensation from Metro if billboards in Santa Clarita are removed.

“It would be devastating,” she said. “It could wipe out more than half my income.”

The business was started 50 years ago, and the signs Edwards owns on Metro property have been around since before the city, she said.

She approached the city about six years ago with a similar proposal, Edwards said, but was rebuffed because she didn’t own the land and therefore could not guarantee more billboards would replace her own.

City officials said that’s only become a viable option with the recent proposal from Metro.

From the city’s perspective, the plan is not about the potential for $450-600,000 in revenue that would result from Metro’s proposal, said Gail Morgan, city spokeswoman for Santa Clarita.

billboardsIt’s always been about beautifying the city by getting rid of the billboards, she said.

“We have been trying for years to get rid of the billboards, especially along the Metro right of way and found it’s been very expensive to do that,” she said, alluding to past negotiations between city officials and Edwards Outdoor.

Business owners contacted KHTS AM-1220 regarding concerns over their ability to advertise under this new proposal, fearing they’d be priced out and not have the benefit of directional advertising.

“(A local billboard option) makes it a very economical way to let people know that you’re still around,” said Ed Bernstein of Santa Clarita-based 25Score, noting that he and many of his clients rely on billboard advertising.

The negotiation in place guarantees that no one company could create an exclusive contract with Metro and Allvision, the company Metro contracted to create the proposal, according to city officials.

The three signs would be 14-feet-by-48-feet in size, and sit on 50-60-foot-tall poles, according to city information.

The verbiage in the proposal also would preclude Allvision and Metro from advertising “tobacco products, medical marijuana, adult businesses, as well as all political advertising.”

The Santa Clarita Planning Commission voted 3-1 to recommend the proposal in January, with Commissioner Lisa Eichman opposed and Commissioner Dennis Ostrom absent.

Part of the Planning Commission’s decision was to direct city staff to negotiate with Edwards Outdoor Signs to see if an amenable agreement could be reached.

City officials said they could not discuss any details regarding negotiations with Edwards Outdoor Signs, because the talks are ongoing.

They did confirm discussions with the other billboard owners, specifically Clear Channel and CBS, were being handled by Metro, and not by Santa Clarita officials.

“I’m not saying that the billboards need to stay,” Eichman said, but she wanted to see mitigation between Metro and the billboard owners.

“I find billboards far more attractive than ‘For lease’ or ‘Going out of business’ signs,” Bernstein said. “That traffic (local businesses get from those billboards because they can’t put up signs, is their last vestige.”

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

7 Comments

  1. Noooo! Can’t lose Tami!

  2. Noooo! Can’t lose Tami!

  3. MKelly says:

    So city residents have to put up with blight to save Edwards sign business? Good riddance to the eyesores.

  4. Denny says:

    Our city council doesn’t have an obligation to save a business which creates public eyesores. Get rid of the billboards.

  5. DaveR says:

    Dual sided TV screens 50 feet wide on 60 foot towers are not eyesores? What about Railroad Ave is worth sacrificing an essentially billboard free highway? I have never heard anyone complain about the little signs. They fill a need and serve clients without giant budgets. Why are the locals always so eager to please powerful people from over the ridge?

  6. DaveR says:

    Why no pictures of what a 48′ wide TV screen looks like over the riverbed?

Leave a Comment


SCV NewsBreak
Loading...
LOCAL NEWS HEADLINES
Wednesday, Oct 18, 2017
Woman Charged with Manslaughter, DUI in Death of Mother of 6
Alexia Cina of Canyon Country was arrested Wednesday in connection with the death of a mother of six children in a head-on crash on Golden Valley Road on October 6.
Wednesday, Oct 18, 2017
SCV Sheriff’s Deputy Dmitry Barkon Earns Medal of Valor
The Los Angeles Sheriff's Department's 2017 Medal of Valor Awards were held Tuesday in Los Angeles, and SCV Sheriff's Station Deputy Dmitry Barkon was recognized for his bravery and heroic actions.
Wednesday, Oct 18, 2017
SCV Deputies Catch Window-Smash Burglars in the Act
Santa Clarita Valley Sheriff's Station deputies interrupted a smash-and-grab burglary on The Old Road early Friday morning, arresting one suspect and seeking two alleged accomplices still at large.
Keep Up With Our Facebook

Latest Additions to SCVNews.com
The fall 2017 Star Party at College of the Canyons' Canyon Country campus on Friday, Oct. 27 will focus on the pathways to space exploration that exist for star-gazers who are captivated by the many mysteries of the universe.
Oct. 27: Star Party at COC Canyon Country Campus
Determined to transform the deeply troubled Los Angeles County Probation Department, the Board of Supervisors Tuesday voted unanimously to consider an independent entity that would provide guidance, oversight and accountability.
Supes Consider Entity for Probation Reform Guidance, Oversight, Accountability
Alexia Cina of Canyon Country was arrested Wednesday in connection with the death of a mother of six children in a head-on crash on Golden Valley Road on October 6.
Woman Charged with Manslaughter, DUI in Death of Mother of 6
The 22nd annual Santa Clarita Marathon is scheduled for Sunday, November 5, 2017, following the Santa Clarita Health and Fitness Expo on Saturday.
Nov. 4-5: 22nd Annual Santa Clarita Marathon Events
The Los Angeles Dodgers jumped to a 3-0 lead in the best of seven series following Tuesday night’s 6-1 victory over the Chicago Cubs in Game 3 of the NLCS at Wrigley Field.
Dodgers Out to Sweep Cubs in NLCS Game 4
The Los Angeles Sheriff's Department's 2017 Medal of Valor Awards were held Tuesday in Los Angeles, and SCV Sheriff's Station Deputy Dmitry Barkon was recognized for his bravery and heroic actions.
SCV Sheriff’s Deputy Dmitry Barkon Earns Medal of Valor
Now is the time for all good college-bound high school seniors to join the 'Race to Submit' applications for FAFSA and CADAA grants to help cover college expenses.
High School Seniors: ‘Race to Submit’ is on for 2018 College Financial Aid
Santa Clarita Valley Sheriff's Station deputies interrupted a smash-and-grab burglary on The Old Road early Friday morning, arresting one suspect and seeking two alleged accomplices still at large.
SCV Deputies Catch Window-Smash Burglars in the Act
Pukúu Cultural Community Services, founded in 1971 by members of the local Fernandeno-Tataviam Band of Mission Indians, will host its 13th Annual scholarship gala fundraiser, "Night with the Stars," in Sunland on Saturday, November 4 starting at 6 p.m.
Nov. 4: Local Tribe Honors 3, Celebrates Native American Heritage Month
California's Attorney General today filed a motion to compel the federal government to follow the law and pay the subsidies that millions of Americans rely on to lower the out-of-pocket costs in their insurance plans.
California AG Fights to Keep ACA Cost-Sharing Subsidies
Santa Clarita business owners are encouraged to take the city's broadband feasibility study online survey and participate in the next phase of the study -- in-person focus groups scheduled for October 30.
Oct. 30: Focus Groups in Next Phase of City Broadband Study
The $17 billion "California WaterFix" project reached a tipping point Tuesday after a Silicon Valley water district voted against Gov. Jerry Brown’s approach in favor of a less expensive, scaled-back version.
Silicon Valley Water Board Wants Delta Tunnels Downsized
Maryama, a band led by CalArts alumna Maryama Mirbagheri (Music MFA 17), was recently nominated for a 2017 Hollywood Music in Media Award in the World Music category.
Maryama Nominated for Hollywood Music in Media Award
The California Community Colleges Chancellor’s Office, in response to President Trump’s recent decision to rescind the Deferred Action for Childhood Arrivals program, has declared Oct. 16-20 "DACA Advocacy Week."
California Community Colleges Ramp Up DACA Advocacy
COC and the Hart District will host the 2017 College & Career Fair in the college’s Honor Grove on Saturday, Oct. 21 from 9 a.m. to noon.
Oct. 21: 2017 College and Career Fair at COC
The College of the Canyons Art Gallery will showcase the work of Los Angeles-based painter Sheldon Figoten in a one-person exhibition of new paintings, “Light Fields,” opening Saturday, Oct. 28.
Oct. 28: Sheldon Figoten ‘Light Fields’ at COC Art Gallery
The Santa Clarita Artists Association held its 28th Annual Art Classic fine arts competition at William S. Hart Park's Hart Hall in Newhall on October 14.
Santa Clarita Artists Association Names Winners in 2017 Art Classic
Here is the Castaic-Val Verde Crime Information & Public Safety report from the Santa Clarita Valley Sheriff's Station for September 25 through October 1.
Crime Blotter: Arson, Burglary, Theft in Castaic-Val Verde
California and New Mexico launched a fresh challenge Tuesday against the Trump administration’s repeal of higher royalty payments to states for oil, gas and coal leases on public lands.
California, New Mexico Challenge White House Favors to Oil, Gas, Coal
Here is the Stevenson Ranch (Zone 3) Crime Information & Public Safety report from the Santa Clarita Valley Sheriff's Station for the week of October 2 to October 8.
Crime Blotter: Burglary, Petty Theft in Stevenson Ranch
Here is the Canyon Country East (Zone 8) Crime Information and Public Safety report from the Santa Clarita Valley Sheriff's Station for September 24 through October 8, 2017.
Crime Blotter: Vehicle Theft, Burglary in Canyon Country East
1876 - Southern Pacific begins subdividing town of Newhall (original location at Bouquet Junction) [story]
CalArts Center for New Performance (CNP), the professional producing arm of California Institute of the Arts, opens Fantômas: Revenge of the Image at Wuzhen Theatre Festival in Wuzhen, China, on Oct. 19.
Oct. 19: CalArts’ Fantomas: Revenge of the Image Premieres in China
The CSUN women's golf team fired rounds of 306-309 and is in fourth place, just eight shots off the pace at the Pat Lesser Harbottle Seattle University Invitational at the Tacoma Country and Golf Club in Tacoma, WA.
CSUN Just Eight Shots Off Pace At Washington Invitational
Tonight on SCV NewsBreak, Recreation, Community Services, Arts and Open Spaces Director Rick Gould announces retirement. Plus, the Board of Supervisors approve mental health care improvements. Check out these stories and more tonight on SCV NewsBreak.
SCV NewsBreak for Tuesday, October 17, 2017
The Advanced Technology Presentation about "Careers in the Making...Design, Engineering, Fabrication and More..." in celebration of National Manufacturing Day was a huge success.
SCV Students Gain Knowledge, Advice at National Manufacturing Day
A local company is expanding its footprint in the Santa Clarita Valley to accommodate business growth and another is relocating a division of its company from Sylmar.
Accurate Freight Systems Expands, Leases Space at IAC Commerce Center
The Domestic Violence Center (DVC) of Santa Clarita Valley is accepting applications for Adopt-a-Family 2017.
DVC of SCV Currently Accepting Adopt-a-Family 2017 Applications
Major Impact Theater, founded by Jill Garson and Shawnda Davis in 2014, is a non-profit theater group that specially adapts plays for performance by adults with disabilities in the Santa Clarita Valley.
Nov. 4: Major Impact Theater Presents Blunderland
California State University, Northridge will make history on Thursday, Oct. 26, by becoming the first California State University with a Sustainability Center.
Oct. 26: CSUN to Open Sustainability Center
Registration for the Purple Walk of Strength is now open.
Oct. 21: Purple Walk of Strength to Benefit Domestic Violence Center
Raising a child is a demanding job for any parent, especially when supportive resources seem to be elusive or nonexistent.
Oct. 22: CSUN Hosts Special Needs Resource Fair
College of the Canyons dominated its match vs. Bakersfield College from start to finish on Friday night, resulting in a 5-1 victory over the Renegades for the Cougars' first conference win of the season.
COC Gets First Conference Win of Season Against Bakersfield College
RIVERSIDE, Calif. — Following a two-week layoff, College of the Canyons cross country was back in competition on Saturday, running with a mix of community college and Division I programs at the Sixth Annual UC Riverside Highlander Invitational.
COC Cross Country Back in Competition After Two Week Layoff
The race to qualify for the Big West Conference Men's Soccer Tournament continues for CSUN this week with a home match against UC Riverside Wednesday night before the Matadors head to UC Irvine Saturday.
Oct. 18: CSUN Faces Off Against UC Riverside