[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Partly sunny
Partly sunny
77°F
 
Calendar
Today in
S.C.V. History
October 18
1876 - Southern Pacific begins subdividing town of Newhall (original location at Bouquet Junction) [story]


20150826_C6183_PHOTO_EN_484123Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.

Star Wars toys have always played an important role in how our fans interact with the Saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

Kicking off in Sydney, Australia on the morning of September 3, and continuing through Asia, Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.

“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from theStar Wars: The Force Awakens product line in a different city around the world and sharing the experience liveon YouTube.” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”

20150826_C6183_PHOTO_EN_484119The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT  (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

These “unboxing” videos will feature online personalities sharing the excitement of opening the new Star Wars: The Force Awakens toys. Unboxing videos overall have captivated millions of Internet viewers and continue to grow in popularity. Eighteen of the top 100 most viewed YouTube Channels worldwide are dedicated to toys and toy unboxings. These 18 channels accounted for 8.1 billion views in Q1 2015.1

“We’re excited to be part of this first-of-its-kind initiative,” said Chris M. Williams, Chief Audience Officer, Maker Studios. “The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”

The global unboxing event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11 andStar Wars fans from around the world, including Chris Pirillo, bringing with them a broad audience and appeal. The global line-up includes:

COUNTRY

CITY

MAKER TALENT

LOCAL TIME 9/3

EDT

Australia

Sydney

Bratayley

07:45

17:45 9/2

Japan

Tokyo

Einshine

11:00

22:00 9/2

Korea

Seoul

Dollastic

12:00

23:00 9/2

Hong Kong

Hong Kong

Dante Basco

12:00

00:00 9/3

France

Paris

AyPierre

09:00

03:00 9/3

Spain

Madrid

AlexBy11

11:00

05:00 9/3

Germany

Berlin

Reyst

12:00

06:00 9/3

England

London

GamingBeaver

11:30

06:30 9/3

Brazil

Rio de Janeiro

Malena010102

08:30

07:30 9/3

USA

New York

EvanTubeHD

08:30

08:30 9/3

Canada

Toronto

Quill18

09:00

09:00 9/3

USA

Chicago

HobbyKidsTV

08:30

09:30 9/3

Mexico

Mexico City

ExpCaseros

09:30

10:30 9/3

USA

San Francisco

Chris Pirillo

08:00

11:00 9/3

 

The full schedule also is available at www.StarWars.com.

Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Warscommentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.

Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recentStar Wars events.

————————-
1 Source: Tubefilter; Top 100 Most Viewed YouTube Channels Worldwide, January 2015 – March 2015; Data provided by Tubefilter, OpenSlate & YouTube

The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Visit starwars.com for more details on participating locations. Additionally, select Disney Store locations around the world will take part.  More details are available at www.DisneyStore.com/ForceFriday.

Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.

About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

About Maker Studios
Maker Studios is the global leader in online short-form video and the largest content network on YouTube. Maker specializes in reaching millennial audiences across multiple programming genres. Maker’s network includes 55,000 independent creators from more than 100 countries, attracting over 10 billion views per month, with a growing scale driven by its robust technology platform, direct-to-consumer distribution and data analytics. Maker is home to many of the world’s leading online talent and award-winning original programs such as “Epic Rap Battles of History.” Maker Studios is a wholly owned subsidiary of The Walt Disney Company and is headquartered in Los Angeles, with operations in New York, London and Singapore. For more information visitwww.makerstudios.com.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

1 Comment

Leave a Comment


ARTS & ENTERTAINMENT LINKS
ARTS & ENTERTAINMENT NEWS
Wednesday, Oct 18, 2017
The College of the Canyons Art Gallery will showcase the work of Los Angeles-based painter Sheldon Figoten in a one-person exhibition of new paintings, “Light Fields,” opening Saturday, Oct. 28.
Wednesday, Oct 18, 2017
The Santa Clarita Artists Association held its 28th Annual Art Classic fine arts competition at William S. Hart Park's Hart Hall in Newhall on October 14.
Monday, Oct 16, 2017
CalArts School of Theater faculty Janie Geiser brings her collage film program "Double Vision" to REDCAT in downtown Los Angeles on Monday, Oct. 16 at 8:30 p.m.
Monday, Oct 16, 2017
A roundup of the Santa Clarita arts-related events for Oct. 16-20, 2017.
Friday, Oct 13, 2017
The Academy of Motion Picture Arts and Sciences honored 17 student winners from colleges and universities around the world at the 44th Student Academy Awards ceremony in Beverly Hills Thursday night.
Latest Additions to SCVNews.com
The California Community Colleges Chancellor’s Office, in response to President Trump’s recent decision to rescind the Deferred Action for Childhood Arrivals program, has declared Oct. 16-20 "DACA Advocacy Week."
California Community Colleges Ramp Up DACA Advocacy
COC and the Hart District will host the 2017 College & Career Fair in the college’s Honor Grove on Saturday, Oct. 21 from 9 a.m. to noon.
Oct. 21: 2017 College and Career Fair at COC
The College of the Canyons Art Gallery will showcase the work of Los Angeles-based painter Sheldon Figoten in a one-person exhibition of new paintings, “Light Fields,” opening Saturday, Oct. 28.
Oct. 28: Sheldon Figoten ‘Light Fields’ at COC Art Gallery
The Santa Clarita Artists Association held its 28th Annual Art Classic fine arts competition at William S. Hart Park's Hart Hall in Newhall on October 14.
Santa Clarita Artists Association Names Winners in 2017 Art Classic
The Los Angeles Sheriff's Department's 2017 Medal of Valor Awards were held Tuesday in Los Angeles, and SCV Sheriff's Station Deputy Dmitry Barkon was recognized for his bravery and heroic actions.
SCV Sheriff’s Deputy Dmitry Barkon Earns Medal of Valor
1876 - Southern Pacific begins subdividing town of Newhall (original location at Bouquet Junction) [story]
CalArts Center for New Performance (CNP), the professional producing arm of California Institute of the Arts, opens Fantômas: Revenge of the Image at Wuzhen Theatre Festival in Wuzhen, China, on Oct. 19.
Oct. 19: CalArts’ Fantomas: Revenge of the Image Premieres in China
The CSUN women's golf team fired rounds of 306-309 and is in fourth place, just eight shots off the pace at the Pat Lesser Harbottle Seattle University Invitational at the Tacoma Country and Golf Club in Tacoma, WA.
CSUN Just Eight Shots Off Pace At Washington Invitational
Tonight on SCV NewsBreak, Recreation, Community Services, Arts and Open Spaces Director Rick Gould announces retirement. Plus, the Board of Supervisors approve mental health care improvements. Check out these stories and more tonight on SCV NewsBreak.
SCV NewsBreak for Tuesday, October 17, 2017
The Advanced Technology Presentation about "Careers in the Making...Design, Engineering, Fabrication and More..." in celebration of National Manufacturing Day was a huge success.
SCV Students Gain Knowledge, Advice at National Manufacturing Day
A local company is expanding its footprint in the Santa Clarita Valley to accommodate business growth and another is relocating a division of its company from Sylmar.
Accurate Freight Systems Expands, Leases Space at IAC Commerce Center
The Domestic Violence Center (DVC) of Santa Clarita Valley is accepting applications for Adopt-a-Family 2017.
DVC of SCV Currently Accepting Adopt-a-Family 2017 Applications
Major Impact Theater, founded by Jill Garson and Shawnda Davis in 2014, is a non-profit theater group that specially adapts plays for performance by adults with disabilities in the Santa Clarita Valley.
Nov. 4: Major Impact Theater Presents Blunderland
California State University, Northridge will make history on Thursday, Oct. 26, by becoming the first California State University with a Sustainability Center.
Oct. 26: CSUN to Open Sustainability Center
Registration for the Purple Walk of Strength is now open.
Oct. 21: Purple Walk of Strength to Benefit Domestic Violence Center
Raising a child is a demanding job for any parent, especially when supportive resources seem to be elusive or nonexistent.
Oct. 22: CSUN Hosts Special Needs Resource Fair
College of the Canyons dominated its match vs. Bakersfield College from start to finish on Friday night, resulting in a 5-1 victory over the Renegades for the Cougars' first conference win of the season.
COC Gets First Conference Win of Season Against Bakersfield College
RIVERSIDE, Calif. — Following a two-week layoff, College of the Canyons cross country was back in competition on Saturday, running with a mix of community college and Division I programs at the Sixth Annual UC Riverside Highlander Invitational.
COC Cross Country Back in Competition After Two Week Layoff
The race to qualify for the Big West Conference Men's Soccer Tournament continues for CSUN this week with a home match against UC Riverside Wednesday night before the Matadors head to UC Irvine Saturday.
Oct. 18: CSUN Faces Off Against UC Riverside
After 16 years as director of Parks, Recreation and Community Service for the city of Santa Clarita, Rick Gould announced Monday he's retiring in mid-December.
Rick Gould Retires as City’s Parks & Recreation Chief
High school seniors whose dream is to make a difference in the world by majoring in science, technology, engineering or math (STEM) are invited to apply for Edison International’s $1.2 million Edison Scholars Program.
STEM Students Encouraged to Apply for Edison Scholars Program
Motor vehicle collisions are the leading cause of death for teenagers, ahead of all other types of injury, disease, or violence.
National Teen Driver Safety Week Underway
Elder abuse and scams targeting seniors are a growing problem, Santa Clarita detectives said, but there are numerous resources and protections available.
Resources, Outreach Available to SCV Victims of Elder Abuse
Despite rallying from an early 2-0 deficit, College of the Canyons dropped a 4-2 decision to visiting Victor Valley College on Friday.
Canyons Rally Not Enough To Hold Off Victor Valley College
The College of the Canyons baseball program and Playa Vista Orioles youth baseball organization will host a free instructional clinic for players ages 11-14 from 10 a.m. to 2 p.m. Saturday, Oct. 21, at Cougar Field.
Oct. 21: Youth Baseball Clinic at COC
Sacramento – In an effort to curb the fraudulent use of Disabled Person Parking Placards, the California Department of Motor Vehicles (DMV) has launched a statewide public awareness campaign to educate Californians about the proper use of disabled parking placards and the consequences of misusing one.
DMV Launches Statewide Campaign on Use of Disabled Parking Placards
A California State University, Northridge program that provides support to undergraduate students from underrepresented communities to pursue graduate degrees in the mathematical sciences has been named a 2017 Example of Excelencia in Education.
CSUN Math Program Lauded 2017 Example of Excelencia in Education
RE/MAX of Valencia will be hosting a blood drive benefiting Children's Hospital Los Angeles.
Nov. 1: RE/MAX Blood Drive to Benefit CHLA
Princess Cruises has officially announced its third annual Culinary Cruise Series, featuring famed Miami-based chefs Brad Kilgore and Scott Linquist.
Princess Cruises Will Feature Two Acclaimed Chefs in Culinary Cruise Series
1837 - Trapper Peter LaBeck killed by grizzly bear at El Tejon [story]
Tonight on SCV NewsBreak, Governor Brown signed off on a new bill that will change local water retailers distribute water in SCV. Plus, a spicy and savory Saturday for charity. Watch these stories and more on tonight's edition of SCV NewsBreak.
SCV NewsBreak for Monday, October 16, 2017
The Newhall School District's next Regular Board Meeting is Tuesday, October 17 at 6:15 p.m., and consideration of Newhall Family Theater approvals are on the agenda.
Oct. 17: Newhall School District Considers Newhall Family Theater OK
Master’s and Westmont College needed more than 90 minutes again Saturday to settle a Golden State Athletic Conference showdown in Santa Barbara.
Master’s Men Soccer Players Fall to Westmont in OT
Leaders from the CLWA and NCWC will meet in October, November and December to discuss their merger, which creates the Santa Clarita Valley Water Agency as of Jan. 1.
Next Step: Water Agency Officials to Share Merger Details
Master’s women soccer players and coaches alike were adamant after Saturday’s top-10 matchup that Westmont’s 5-2 win wasn’t nearly as lopsided as the score suggests.
Westmont Tops Master’s Women’s Soccer 5-2
Although Friday the 13th is a day generally associated with bad luck, CalArts turned the superstition on its ear as the community celebrated the inauguration of its fourth president, Ravi S. Rajan.
CalArts Inaugurates Ravi S. Rajan as Fourth President