The U.S. Forest Service– with Southern California Edison, City of LA, LA County Parks, California State Parks, and the Corps Network — are celebrating Smokey Bear’s 75th birthday and Smokey’s vital fire safety messages to youth and their families across Southern California.
The campaign will feature a unique outreach strategy enabling participants to play a customized, augmented reality educational game or “Mission”.
To play Smokey Bear’s Birthday Mission, players download the FREE Agents of Discovery app on Google Play or the App Store, click on “Smokey Bear’s 75th Birthday Mission”, and scan images of Smokey to unlock Smokey’s messages.
No WiFi connectivity is required to play the Mission. Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires.
As one of the world’s most recognizable characters, Smokey’s image is protected by U.S. federal law and is administered by the USDA Forest Service, the National Association of State Foresters and the Ad Council.
Despite the campaign’s success over the years, wildfire prevention remains one of the most critical issues affecting our country.
Smokey’s message is as relevant and urgent today as it was in 1944.
Wildfires are unplanned and are very dangerous to people who use the forests and outdoor areas or live in nearby homes and communities.
With climate change getting progressively worse, wildfires are more likely to occur and hence educating youth about wildfire prevention and how we can collectively prevent such an event is critical.
In order to engage youth in learning more about wildfire prevention through Smokey Bear’s dedicated message, the Forest Service, along with its partners, has organized a campaign to educate youth in SoCal about wildfire safety in celebration of Smokey Bear’s 75th birthday.
The Smokey Bear Birthday “Missions” will also be available for the public to play in LA County, City of LA and California State Parks until May 1, 2020.
The Castaic Animal Care Center will present its "Wild for Animals 3: Wild for Style" jewelry and crafts sale benefit at the Santa Clarita Valley Boys & Girls Club's Newhall clubhouse on Saturday and Sunday, December 7-8, to raise funds for the animal shelter and its pet adoption efforts.
The latest report by the Office of the Inspector General shows the Santa Clarita Valley Sheriff’s Station elicited the second-highest number of commendations from the public and, tied for third place for receiving the most number of complaints.
In front of dozens of their students’ families, with some spilling out into the halls and into the parking lot, the administrators and teachers of SCVi presented their case for renewal to the William S. Hart Union High School District board Wednesday.
At approximately 11:30 a.m. Thursday in front of Saugus High School, four students sat in crashed cars to simulate the ramifications of drunken driving, during the two-day “Every 15 Minutes” program funded by the California Office of Traffic Safety and organized by the California Highway Patrol.
Inmate visiting will be impacted at Men’s Central Jail through Thursday, November 30 due to several inmates being diagnosed with the mumps virus, Los Angeles County Sheriff's Department officials said Thursday.
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