[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Clear
Clear
60°F
 
Calendar
Today in
S.C.V. History
August 7
1901 - Giant meteor seen over SCV skies; possibly makes landfall in Bouquet-Texas canyon area [story]
meteor


| Monday, Nov 18, 2019
A flavor multipack for the Juul vaping device. | Photo: Vaporvanity.com/WMC 2.0.
A flavor multipack for the Juul vaping device. | Photo: Vaporvanity.com/WMC 2.0.

 

California, Los Angeles County and the city of Los Angeles jointly sued e-cigarette maker Juul Labs on Monday, claiming the company caused a public health crisis by targeting teens with fruity, fun flavored vaping products and did not verify the age of its customers for online sales.

Electronic cigarettes – also called vapes – are manufactured and sold by numerous companies throughout the United States, but the San Francisco Bay Area-based Juul makes up the largest slice of the industry. The company also targets young consumers, according to California Attorney General Xavier Becerra.

Juul marketed fun flavored vaping products to youth through colorful advertising in print and over social media, according to the 78-page complaint filed in Alameda County on Monday.

Becerra said Juul profited from unlawful and deceptive business practices, including selling tobacco products to underage persons, failing to verify the age of its customers online and making false or misleading statements by presenting Juul’s products as having a lower risk of causing tobacco-related disease.

Specifically, the lawsuit alleges Juul violated California law by:

* Failing to include required warnings about exposure to chemicals linked to cancer, birth defects, or other reproductive harm.
* Delivering tobacco products directly to underage persons.
* Delivering tobacco products directly to consumers without properly verifying their age.
* Violating the privacy rights of minors by sending marketing material to the email addresses of underage individuals who failed age verification on JUUL’s website.
* Creating a public health epidemic, particularly among young people, with an addictive and harmful product.
This epidemic has had serious negative effects on public schools across the state.

“Juul adopted the tobacco industry’s infamous playbook, employing advertisements that had no regard for public health and searching out vulnerable targets,” Becerra said.

“Nearly 1 in 10 high school students in LA County report using e-cigarettes. That is not by chance,” said LA County Supervisor Janice Hahn. “JUUL has systematically targeted the teen market with everything from the design of their products to their advertisements. With this lawsuit we are going to hold JUUL accountable for their hand in this public health crisis and do what we can to stop this company from creating a new generation of nicotine addicts.”

“Our goal today is to safeguard the health, development and well-being of children, teenagers and young adults throughout California and the nation,” said LA County District Attorney Jackie Lacey. “JUUL and other nicotine product makers must be held accountable when they knowingly fail to take the necessary protective measures and allow the sale of nicotine products to underage buyers. California and Los Angeles County have long been leaders in the fight against tobacco and nicotine use. This lawsuit takes that fight to a new front, against a new threat. We will stay vigilant. We will aggressively prosecute offending vape and tobacco companies. And we will win this battle.”

Los Angeles County District Attorney Jackie Lacey, LA County Supervisor Janice Hahn and California Attorney General Xavier Becerra announbced a joint lawsuit against Juul on Monday, Nov. 18, 2019.

Los Angeles County District Attorney Jackie Lacey, LA County Supervisor Janice Hahn and California Attorney General Xavier Becerra announbced a joint lawsuit against Juul on Monday, Nov. 18, 2019.

One marketing campaign referenced in the lawsuit quoted Juul as saying, “The Smoking Evolved/Vaporized campaign features 10 New York trendsetters who embody the Juul brand and speak to millennial consumers seeking a stylish and simple new way to enjoy nicotine with the latest vapor technology.”

Even the color scheme used by Juul’s original marketing and products was strikingly similar to Marlboro cigarettes – such that Marlboro’s parent company Philip Morris USA sent a cease-and-desist letter in June 2015 after Juul’s initial launch.

Juul hosted multiple sampling events in Los Angeles from June to November 2015 which are cited in the complaint. Those included movie and wine festivals, but also music festivals and events at convenience stores. The complaint says as many as 15,000 people tried Juul products at a single event.

The following year Juul acknowledged in internal documents that its “#Vaporized” campaign appeared to be “too youthful for many consumers (and the media).”

Additionally, California claims the company hired “brand ambassadors” to provide samples to consumers but told them to remove the Juul pods from their packaging, which had health warnings required by state law.

In a statement a spokesperson for Juul said the company has not reviewed the complaint but remains “focused on resetting the vapor category in the U.S.” and working with regulators and public health officials.

The company recently stopped selling mint Juul pods and stopped all advertising in the U.S. Juul said it will also invest to expand their commitment to reduce youth use.

“Our customer base is the world’s 1 billion adult smokers and we do not intend to attract underage users,” the company said in its statement.

California law enforcement conducted a 21-month investigation as part of the state’s lawsuit, which is not the first to strike at the company for putting teens in its marketing crosshairs.

Lawsuits have been filed across the country over respiratory problems linked to vaping.

In the United States, there have been 42 deaths and more than 2,100 reported respiratory illness cases in 2019 alone according to the U.S. Centers for Disease Control and Prevention.

This year, Los Angeles launched its own anti-vaping campaign because local officials claim the federal government has not done enough to address the health risks. And this month, President Donald Trump backed away from signing a ban on e-cigarettes after vowing to curb their use weeks earlier.

— By Nathan Solis

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


SCV NewsBreak
LOCAL NEWS HEADLINES
Thursday, Aug 6, 2020
Thursday COVID-19 Roundup: L.A. County Surpasses 200,000 Cases, 4,597 Cases in SCV
The Los Angeles County Department of Public Health confirmed Thursday more than 200,000 confirmed COVID-19 cases in Los Angeles County.
Thursday, Aug 6, 2020
Update: Forward Progress on #TexasFire Stopped at 10% Containment
A 150-acre brush fire in Saugus prompted road closures and evacuations Thursday afternoon.
Thursday, Aug 6, 2020
Stevenson Ranch Resident, Grammy-Winning Producer Arrested on Sexual Assault Charges
Stevenson Ranch resident and Grammy-winning music producer Detail was arrested Wednesday on suspicion of more than a dozen sexual assault charges, according to the Los Angeles County Sheriff’s Department.
Keep Up With Our Facebook

Latest Additions to SCVNews.com
1901 - Giant meteor seen over SCV skies; possibly makes landfall in Bouquet-Texas canyon area [story]
meteor
College of the Canyons is widely recognized as a leader in the innovative development of distance and online education, as well as zero cost textbooks for our students.
COC Excels in Online Teaching | Dr. Dianne G. Van Hook
The Los Angeles County Department of Public Health confirmed Thursday more than 200,000 confirmed COVID-19 cases in Los Angeles County.
Thursday COVID-19 Roundup: L.A. County Surpasses 200,000 Cases, 4,597 Cases in SCV
SCV Water received a statewide award from the California Association of Public Information Officials (CAPIO) for its ongoing communication efforts surrounding per- and polyfluoroalkyl (PFAS) chemicals
SCV Water Recognized for PFAS Communication Efforts
SACRAMENTO — State Superintendent of Public Instruction Tony Thurmond announced Wednesday that the California Department of Education (CDE) is collaborating closely with Apple and T-Mobile to connect up to 1 million students in need as most schools across California expect to begin the next school year in distance learning.
California Education Department to Collaborate with Apple, T-Mobile to Connect Students in Need
The Alzheimer’s Association is inviting Santa Clarita Valley residents to join the fight to end Alzheimer’s by participating in the Alzheimer’s Association Walk to End Alzheimer’s on Saturday, Oct. 3.
Walk to End Alzheimers Adds New Mobile App Features
A 150-acre brush fire in Saugus prompted road closures and evacuations Thursday afternoon.
Update: Forward Progress on #TexasFire Stopped at 10% Containment
Boys and Girls Club, Renee Marshall, JCI, LoveSCV, the city of Santa Clarita and other community sponsors are all working together to bring positive community engagement to 300 SCV elementary school, junior high and high school students (ages 5-18) each week for the first 3 weeks in August, beginning Thursday, Aug. 6
Boys & Girls Club, Community Sponsors to Hold Back-to-School Peace Bag Giveaway
As we remain focused on keeping our customers, staff and community safe, SCV Water is pleased to announce our new virtual gardening class offerings.
Aug. 8: SCV Water’s Sustainable Landscaping Virtual Gardening Class
Dedeaux Properties in a joint venture with Stockbridge Capital Group has acquired a vacant 214,436-square-foot warehouse and distribution center in Santa Clarita for $28.4 million.
L.A.-Based Developer Acquires Santa Clarita Distribution Facility for $28.4M
Stevenson Ranch resident and Grammy-winning music producer Detail was arrested Wednesday on suspicion of more than a dozen sexual assault charges, according to the Los Angeles County Sheriff’s Department.
Stevenson Ranch Resident, Grammy-Winning Producer Arrested on Sexual Assault Charges
As the pandemic progresses, more and more businesses have been given the green light to begin reopening. While some businesses have opened — and closed again as reopenings were rolled back — others deemed “high risk” have yet to see any reprieve.
‘High-Risk’ SCV Businesses Still Waiting for Reopening Date, Guidelines
SACRAMENTO - State Sen. Scott Wilk, representing the 21st Senate District, announced Thursday that the Assembly Committee on Public Safety passed Senate Bill 409 (SB 409), a measure Wilk authored to crack down on illegal dumping.
Public Safety Committee Passes Wilk Bill Combatting Illegal Dumping
1892 - Western actor and Saugus rodeo owner Hoot Gibson born in Nebraska [story]
Hoot Gibson
Brittany Klocko, a former Santa Clarita resident and a graduate of William S. Hart High School, has been selected Miss Texas United States 2020.
Hart High Grad Brittany Klocko Selected Miss Texas United States 2020
Los Angeles County Public Health on Wednesday confirmed 68 new deaths and 2,347 new cases of COVID-19 countywide, with the 18-49 age group making up nearly 60% of these new cases.
Wednesday COVID-19 Roundup: 30-49 Age Group Driving New Cases; SCV Cases Total 4,529
The Santa Clarita Valley Chamber of Commerce has launched its "Election Watch 2020" webpage, which will feature candidate endorsements, upcoming candidate forums, and the Chamber’s official positions on the business-related ballot measures for the November election.
SCV Chamber Launches ‘Election Watch 2020’ Webpage
State Superintendent of Public Instruction Tony Thurmond recently outlined ways in which the California Department of Education is helping schools implement and strengthen distance learning
California Boosts Distance Learning, Sets Timeline for Ethnic Studies Model Curriculum
The Los Angeles County Board of Supervisors voted Tuesday to take the first steps toward creating a new county department dedicated to serving older adults and adults with disabilities.
L.A. County Moves to Create New Department for Older, Disabled Adults
A virtual meeting of the SCV Water Engineering & Operations Committee is scheduled for Thursday, August 6, at 5:30 p.m.
Aug. 6: SCV Water Engineering & Operations Committee Meeting
Firefighters managed 60% containment on the Elsmere Fire in Newhall as of Wednesday morning, while Caltrans worked to repair guardrails that burned.
Elsmere Fire Scorches 160 Acres, 60% Contained
The Los Angeles County Board of Supervisors voted 4-1 Tuesday in support of a ballot measure that would repeal a portion of Proposition 13, with Supervisor Kathryn Barger casting the dissenting vote.
Supes Back Prop. 15 Split Roll Measure Over Barger’s Oppostion
The husband of Los Angeles County District Attorney Jackie Lacey faces misdemeanor charges stemming from an incident in which he pulled a handgun on Black Lives Matter activists who rallied outside his home seeking a meeting with the DA.
Husband of L.A. County DA Charged for Pulling Gun on Protesters
The nonprofit Santa Clarita Veteran Services Collaborative will hold a memorial walk fundraiser on Saturday and Sunday, August 22-23.
Aug. 22-23: Santa Clarita Veterans Collaborative to Host Memorial Walk Fundraiser
%d bloggers like this: