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January 25
1915 - Death of pre-Mentry oilman & San Francisquito vintner Ramon Perea [story]
Perea grave marker


SACRAMENTO – With COVID-19 cases rising at an alarming pace and ICU beds at or nearing capacity statewide, the California Department of Public Health on Thursday launched the “Mothers” advertising campaign featuring real California moms urging people to stay home this holiday season.

The mothers in this campaign advocate that the best way to protect yourself and your loved ones is to stay at home, wear a mask, wash your hands, and physically distance. This Christmas, staying apart will keep us together.

The campaign’s goal is to encourage Californians to pause plans to gather with extended family and friends for the holidays, and shine a light on the catastrophic effect family gatherings can have as COVID-19 continues to spread. Beloved family traditions can continue with video-call present opening or online cookie baking.

“We have lost more than 20,000 people in California to COVID-19 and are reporting record numbers of new cases again today, which makes every gathering more risky than ever before in this pandemic,” said Dr. Erica Pan, Acting State Public Health Officer. “Tragically, more than 20,000 families will have an empty seat at their holiday tables this year. As a mom and a daughter, I know how painful it will be to miss out on holiday celebrations, but the only way we can end this heartbreak is to protect one another by staying apart and finding alternative ways to show our love this year.”

The campaign will run statewide in English and Spanish throughout December, with additional ads through January. Campaign components include TV, radio, social media and digital platform spots. The campaign has an equity focus as Californians from ethnic and racial minorities are at increased risk of getting sick and dying from COVID-19 because of social inequities.

“The messages from these moms are clear and compelling,” said First Partner Jennifer Siebel Newsom. “Our cherished extended family traditions can wait. This year, the most important gift we can give our loved ones is protection against COVID-19, and that means staying apart. The Governor, our children and I will be celebrating the upcoming holiday at home without extended family and friends, and we hope you will too. It’s too dangerous otherwise.”

“For me, it’s loving people from a distance,” says Dawnita Flowers, a mother of two from Riverside, who is featured in the ads. “If I don’t see you it’s because I love you more.”

The new campaign is made possible with $9 million in funding from Kaiser Permanente and is in partnership with The Center at Sierra Health Foundation. The concept was designed by Gallegos United, a California-based, Latino advertising agency. It was filmed with actual California mothers, in accordance with CDPH’s strict public health guidelines for filming. Under the state’s Regional Stay at Home Order, public service advertising is a permitted, critical infrastructure activity.

To view the Mothers ads on YouTube, English click [here]. In Spanish, click [here]. The campaign website is LoveMeansStayingAway.org.

For more tips about keeping yourself and your community safe over the holidays, visit the COVID19.ca.gov Holidays and COVID-19 web page.

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SCV NewsBreak
LOCAL NEWS HEADLINES
Monday, Jan 25, 2021
Monday COVID-19 Roundup; 5 New Deaths at Henry Mayo as State Lifts Stay-at-Home Order
California Public Health officials lifted the regional Stay at Home Order statewide on Monday as Los Angeles County Public Health officials confirmed 43 new deaths and 6,642 new cases of confirmed COVID-19 countywide, and Henry Mayo Newhall Hospital in Valencia reported five new deaths on Saturday and Monday.
Monday, Jan 25, 2021
L.A. County to Align with State, Lift ‘Safer at Home’ Order by End of Week
Los Angeles County is set to align its health order with California's by the end of the week, as the state lifted its regional stay-at-home order statewide Monday, green-lighting the reopening of in-person outside dining and hair and nail salons, among other businesses.
Monday, Jan 25, 2021
California Stay At Home Order Lifted for All Regions Including SoCal
Officials with the California Department of Public Health on Monday ordered the Regional Stay at Home Order lifted for all regions statewide, including the three regions that had still been under the order – San Joaquin Valley, Bay Area, and Southern California.
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California Public Health officials lifted the regional Stay at Home Order statewide on Monday as Los Angeles County Public Health officials confirmed 43 new deaths and 6,642 new cases of confirmed COVID-19 countywide, and Henry Mayo Newhall Hospital in Valencia reported five new deaths on Saturday and Monday.
Monday COVID-19 Roundup; 5 New Deaths at Henry Mayo as State Lifts Stay-at-Home Order
Los Angeles County is set to align its health order with California's by the end of the week, as the state lifted its regional stay-at-home order statewide Monday, green-lighting the reopening of in-person outside dining and hair and nail salons, among other businesses.
L.A. County to Align with State, Lift ‘Safer at Home’ Order by End of Week
Officials with the California Department of Public Health on Monday ordered the Regional Stay at Home Order lifted for all regions statewide, including the three regions that had still been under the order – San Joaquin Valley, Bay Area, and Southern California.
California Stay At Home Order Lifted for All Regions Including SoCal
As another winter storm hit the Santa Clarita Valley and surrounding areas, Interstate 5 was shut down through the Grapevine in "Operation Snowflake" Monday morning, with some lanes reopened by Monday afternoon.
‘Operation Snowflake’: CHP, Caltrans Reopen Grapevine Amid Snowstorm
Because of the recent rainfall, Los Angeles County Health Officer Muntu Davis, MD, MPH, is cautioning residents about beach water use due to bacteria, chemicals, debris, trash, and other public health hazards from city streets and mountain areas that are likely to contaminate ocean waters at and around discharging storm drains, creeks, and rivers.
L.A. County Urges Caution for Beach Water Use Through Wednesday
A series of projects brought forth by Santa Clarita Valley-based organizations and agencies to aid the local homeless population could soon receive thousands of dollars from the city of Santa Clarita.
Santa Clarita Could Grant $126K to 6 Projects to Aid SCV Homeless Population
Citing the case of a convicted child rapist, Los Angeles County Supervisor Kathryn Barger said Friday she’s concerned there is a growing trend that the rights of victims of some of the most violent crimes are not being protected under District Attorney George Gascón’s administration.
Barger Steps in to Deny Parole to Convicted Child Rapist
Medical examiners with the Los Angeles County Coroner’s Office identified Benjamin Marquez IV, 31, of Castaic, as the man killed in a solo-vehicle crash that left one dead and sent another to the hospital Saturday.
Benjamin Marquez of Castaic ID’d as Man Killed in Rollover Crash
1915 - Death of pre-Mentry oilman & San Francisquito vintner Ramon Perea [story]
Perea grave marker
1888 - Acton post office established; Richard E. Nickel, postmaster [story]
postal cover
1882 - Author Helen Hunt Jackson visits Rancho Camulos; inspiration for "Ramona" novel [story]
HH Jackson
The COVID-19 crisis has trashed recycling efforts and instead generated an increase in plastic waste, according to a recent study, but Los Angeles County restaurants could soon be required to make adjustments related to disposable food ware in an effort to reduce waste.
Jan. 26: Board of Supervisors to Consider Restaurant Requirement Aimed at Curbing Waste
Despite signs that California’s latest and most damaging wave of the pandemic is subsiding, the state nonetheless sets a one-day record of 764 deaths on Friday.
COVID Death Rate Soars to New Daily Record in California
Claims of excessive force, retaliation, and other misconduct by the Los Angeles County Sheriff’s Department will be probed during a C, California Attorney General Xavier Becerra said Friday.
California Attorney General Launches Civil Rights Probe of L.A. Sheriff’s Department
Los Angeles County Department of Public Health officials on Friday confirmed 256 new deaths and 9,277 new cases of confirmed COVID-19 countywide, as Henry Mayo Newhall Hospital in Valencia reported it's 107th death.
Friday COVID-19 Roundup: 3 New Deaths at Henry Mayo; L.A. County Hospitalizations Decreased by 8%
When Dr. John Scaramella, a dental surgeon, moved to the Santa Clarita Valley in 1978, there were only 18 others in his field.
SCV Dental Surgeon Sells Practice After More than 40 Years
The Los Angeles County Library, in collaboration with the Los Angeles County Museum of Art, is set to host a series of free virtual workshops running every other week on Fridays from January through June.
L.A. County Library to Host Virtual Art Programs in Partnership with LACMA
The temporary residential green waste pick-up schedule will continue through Jan. 29 for customers in Santa Clarita after Waste Management requested an additional week for its modified schedule.
Waste Management Extends Modified Green Waste Pick-Up Schedule an Additional Week
The Santa Clarita City Council will hold a virtual regular meeting at City Hall on Tuesday, January 26, starting at 6 p.m.
Jan. 26: City Council Virtual Regular Meeting
The William S. Hart Union High School District Governing Board has approved the recommendation to name Julian Gomez as the assistant principal of Bowman High School.
Hart District Names Julian Gomez Assistant Principal
The Los Angeles County Development Authority will launch the Small Business Stabilization Loan Program on Jan. 28 and will begin accepting applications to help small businesses prevent further job loss and business closures.
L.A. County to Launch Small Business Stabilization Loan Program
The William S. Hart Union High School District governing board voted 3-1 Wednesday night to let athletic conditioning return to district campuses Jan. 27.
Hart District Votes 3-1 to Allow Return of Athletic Conditioning to Campuses
1839 - Gov. Juan B. Alvarado gives most of SCV to Mexican Army Lt. Antonio del Valle. [story]
Diseno map
Join the Santa Clarita Valley Water Agency (SCV Water) on Thursday, Jan. 28, from 6:30 p.m. - 8:00 p.m., to learn about and provide input on its Water Shortage Contingency Plan (WSCP).
SCV Water Encouraging Public to Provide Input on Contingency Plan
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