The Los Angeles County Department of Public Health unveiled its first-ever comprehensive public education campaign Thursday to raise awareness about Pre-Exposure Prophylaxis, a once daily medication to prevent the transmission of HIV among uninfected persons.
The campaign features three animated superheroes collectively called “The Protectors” who encourage LA County residents to learn more about PrEP.
“Despite significant progress in reducing HIV infections in LA County, HIV transmission stubbornly persists,” said Mario J. Pérez, MPH, Director for Public Health’s Division of HIV and STD Programs. “There continues to be a disproportionate impact among African-American and Latino gay men and transgender women, and PrEP is one of the best HIV prevention tools to address the impact on those populations.”
Developed with input from a PrEP community advisory board, the animated superheroes reflect the specific target populations that the campaign intends to reach: transgender women and Latino and African-American men who have sex with men.
The LA County Board of Supervisors passed a motion that supported ensuring increased access to PrEP services for residents. Supervisor Sheila Kuehl introduced the motion in June 2015.
“Although we’ve made great progress over the years in reducing new HIV infections, HIV continues to exact a toll on many of our families and friends,” said Supervisor Kuehl. “I’m looking forward to this launch of a comprehensive education and awareness campaign aimed at those at highest risk for HIV who could benefit from PrEP.”
“The Protectors” campaign will appear on a 40-ft mobile RV unit at the Long Beach Pride parade on May 22 and throughout LA County at community events. Also, the campaign will be featured at LA Pride, Long Beach Pride and RuPaul’s DragCon.
“PrEP has the potential to slash the rate of HIV infections amongst our most vulnerable populations,” said Supervisor Mark Ridley-Thomas, a long-time HIV prevention advocate. “It’s a resource worth knowing about. PrEP promises to play a critical role in finally ending the HIV/AIDS epidemic.”
For more information about PrEP, visit Public Health’s website at www.getprepla.com.
As California’s COVID-19 case rates have fallen to among the lowest in the country and almost 19 million Californians are fully vaccinated, the state is moving 'Beyond the Blueprint' to fully reopen its economy and end many pandemic-era restrictions, announced California Department of Public Health officials. In addition, Los Angeles County Public Health noted the current guidelines vaccinated and unvaccinated County residents are to follow as restrictions relax and the economy reopens.
During the second day of testimony during the preliminary hearing for Noel Fisher, the Stevenson Ranch resident and Grammy-winning producer arrested on suspicion of 26 counts of sexual assault and/or rape, the second victim to testify alleged that he grabbed her arm and forced her face down into the cushion of a car seat.
After a state-appointed committee shared a controversial plan to realign the justice system, which would place all of L.A. County’s juvenile offenders in two local camps, local legislators shared their views on their votes for the bills that made the plan possible.
L.A. County Supervisor Kathryn Barger and Santa Clarita City Council members were surprised this week by news of a state-appointed committee’s plan to move juvenile offenders to a pair of facilities in Saugus.
The city of Santa Clarita Human Relations Roundtable released a statement recognizing Juneteenth, which commemorates the freeing of enslaved African Americans in the Southern states of the United States of America.
College of the Canyons announced it will launch a first-of-its-kind Law Enforcement Technology program slated to begin in Fall 2021, that will focus on the emerging trends and potential applications for new technologies in criminal investigations and other law enforcement operations.
As part of the Old Town Newhall Specific Plan update, the city of Santa Clarita will host a walking tour and pop-up booth at the Old Town Newhall Farmers Market on Saturday, June 26, from 10:00 a.m. to 12:00 p.m.
SCV Water’s quick and proactive response to removing per- and polyfluoroalkyl (PFAS) chemicals in its groundwater supply received top honors as the Best Environmental Project from the American Public Works Association (APWA) – High Desert Branch.