header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail


Today in
S.C.V. History
September 24
1997 - Redevelopment of Old Town Newhall begins with groundbreaking of Railroad Avenue improvements [story]

Generation Iron, the premier New York City-based global digital media company focused on health, fitness, bodybuilding and strength sports and its distribution/production partner The Vladar Company have acquired worldwide distribution rights for the award-winning, feature documentary “Driven: The Tony Pearson Story.”

Winner of the Grand Prize, Best Documentary Feature at the 2023 Golden State Film Festival, the documentary is set to premiere on major streaming platforms in all English language speaking territories, including Apple, Amazon, Google Play and VUDU, on Oct. 6.

“Driven: The Tony Pearson Story” details the life and career of legendary bodybuilder Tony Pearson, documenting the abuse he suffered as a child and overcame, his eventual journey to Los Angeles and his incredible career in bodybuilding. The film follows Pearson as he returns to the stage in Las Vegas, at 63 years old, for one last competition.

“Generation Iron and The Vladar Company are widely known for their original productions in the health and sports genre,” said Edwin Mejia Jr, co-founder and head of content, Generation Iron. “We also occasionally acquire high quality content for distribution. When we first discovered Driven: The Tony Pearson Story, we immediately wanted to share Tony’s incredible and inspiring life story with our extensive network of passionate fans of fitness, sports and bodybuilding.”

Pearson first came to California at the age of 19 with only 75 dollars to his name. At the world famous Muscle Beach, Arnold Schwarzenegger saw Pearson training and encouraged him to pursue his dream of becoming a champion. Pearson went on to become a legend in the bodybuilding community, winning multiple titles over four decades in the AAU, WBBG, WABBA, IFBB and NABBA organizations all over the world. He has been featured in fitness and lifestyle magazines around the globe and has made many television appearances over the years. In 2020, Pearson came out of retirement for one last competition.

The film’s official trailer is also available now: www.youtube.com/watch?v=63wWI5nRTPw.

“The whole team is thrilled to present this documentary that dives deep into the extraordinary life of Tony Pearson, a true icon of the golden era of bodybuilding. This film, based on Tony’s own memoir, not only chronicles his remarkable career in the world of bodybuilding but also sheds light on the profound challenges he overcame during his harsh upbringing in the Deep South. ‘Driven’ is a story that exemplifies the extraordinary power of resilience and determination, and transcends the confines of the sport to inspire audiences worldwide,” said the film’s director Andrew Menjivar, founder of Tequila Mockingbird Productions.

“Partnering with Generation Iron to release this documentary adds an exciting dimension to the project. Their dedication to showcasing the best of bodybuilding aligns perfectly with our mission to honor Tony’s legacy and showcase his journey to a global audience. I think this collaboration will bring Tony’s story to the forefront of the bodybuilding community and beyond, reminding us that the human spirit can conquer adversity and achieve greatness,” said Menjivar.

The film also features commentary by Fabio, with whom Pearson trained and competed early on, American actor James Maslow (“Big Time Rush”), the late Eric P. Fleishman (a.k.a. Eric the Trainer), a top Hollywood fitness expert and ambassador for Celebrity Sweat and Gold’s Gym and celebrity chef and military veteran Andre Rush, among others.

Widely known for its films in the fitness and strength sports space, Generation Iron’s top titles include “Generation Iron,” “The Hurt Business,” “Ronnie Coleman: The King” and “Jeremy Scott: The People’s Designer.”

Pearson is a luminary of the 1980s bodybuilding scene whose legacy continues to inspire to this day. Renowned for his exceptional shoulder-to-waist ratio, Pearson’s physical prowess stands as a testament to the pinnacle of the sport’s aesthetics. Often likened to the iconic Michael Jackson, his presence transcends muscle, exuding an electrifying charm that captivated audiences worldwide.

With over three decades of dedication, Pearson’s impact on bodybuilding is undeniable. His accolades include the prestigious NABBA Pro Mr. Universe and the esteemed WBBG Mr. World titles. Beyond the accolades, his sculpted form graced the covers of revered magazines, becoming a visual anthem of his dedication and achievement.

Yet, beneath the triumphs lies a story of transformation. Pearson’s foray into bodybuilding emerged from a harrowing childhood marked by unimaginable abuse inflicted by his own aunt, who became his guardian at a very young age. Bodybuilding became his refuge, not only offering an escape but a path to reclaim his life. Pearson’s journey encapsulates the resilience of the human spirit, turning scars into strength and sculpting a legacy that extends far beyond the stage.

Generation Iron is a leading New York City based global digital media company, publishing health, fitness, bodybuilding, strength sports, MMA/Boxing news and content to millions of readers worldwide. Generation Iron today is the leading original content producer of Strength Sports, Bodybuilding, Fitness and MMA content. The company is co-founded by Edwin Mejia Jr. and Vlad Yudin.

Generation Iron today is dedicated to making the highest quality series, films and shows aimed at educating and entertaining fans and athletes. Today, Generation Iron has a catalogue of over 30 titles and in depth docu-series which have built the backbone of its original programming.

The Vladar Company is a media and entertainment company that focuses on developing, producing, and distributing a library of intellectual media properties. The company has become a leading producer and distributor of niche sports content genres and multiple mediums in US and international markets, while also expanding into acquiring and distributing high quality content.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.


You can be the first one to leave a comment.

Leave a Comment

Latest Additions to SCVNews.com
1997 - Redevelopment of Old Town Newhall begins with groundbreaking of Railroad Avenue improvements [story]
1948 - Agua Dulce Women's Club organized [timeline]
Women's Club
An art exhibit, My Kind of Town by Justin N. Kim, will be on display at the Canyon Country Community Center, 18410 Sierra Highway, Santa Clarita, CA 91351, now through Dec. 8.
Art Exhibits on Display at Canyon Country Library, Community Center
Last Saturday, I was heartbroken to learn of Deputy Ryan Clinkunbroomer's murder. The 30-year-old Sheriff's deputy's life was taken from him as he was sitting in his patrol car just outside the Palmdale Sheriff's Station.
Kathyrn Barger | In Loving Memory
William S. Hart Union High School District Teacher of the Year Casey Cuny has been honored as one of the top 16 teachers in the county of Los Angeles by the Los Angeles County Office of Education. He is now officially nominated for the California Teacher of the Year.
Valencia High’s Casey Cuny Named One of County’s Top 16 Teachers
California State Senator Scott Wilk, R-Santa Clarita, is pleased to announce that the Santa Clarita Valley Water Agency has been awarded $5 million to improve sustainable groundwater use and storage through the California Department of Water Resources Sustainable Groundwater Management Grant Program.
Wilk Announces $5M Sustainable Groundwater Grant to SCV Water
The Santa Clarita City Council will hold its regular meeting Tuesday, Sept. 26, in open public session at 6 p.m.
Sept 26: City Council Meets to Discuss Proposed Lighting at Central Park
The William S. Hart Union High School District Golden Oak Adult School, a pillar of lifelong learning and community support, will celebrate its 75th anniversary with a special celebration on Thursday, Oct. 26.
Oct. 26: Golden Oak Adult School Celebrates 75 Year Anniversary
Completely redesigned and built in-house by the Information Services division, the city of Santa Clarita will launch a new website under the domain of SantaClarita.gov on Monday, Sept. 25.
City to Launch New SantaClarita.gov Website
Youth sports coaches for Winter Basketball for the city of Santa Clarita Youth Sports leagues are being sought.
Santa Clarita Youth Sports Winter Basketball Coaches Sought
Help beautify Canyon Country on Saturday, Oct. 7, 9 a.m. to noon, during Canyon Country Community Day. Volunteers will help city of Santa Clarita staff paint walls and re-mulch the parkways on Whites Canyon Road between Stillmore Street and Nadal Street.
Oct. 7: Canyon Country Community Day Seeks Volunteers
Cultural events, local history, incredible art, engaging programs for children, what would you like to see in a possible Santa Clarita Museum and Cultural Center? The City of Santa Clarita is exploring the possibility of developing a Museum and Cultural Center to showcase the community’s rich history, cultural heritage and to celebrate the diversity of the city.
Input Sought for Santa Clarita Museum, Cultural Center
Casino rocker Donny Parvo will appear in Old Town Newhall on Saturday, Sept. 23 with his “The Last Ride of the Load Ranger” tour. This is a one-night-only concert to benefit American Legion Post 507.
Sept. 23: Donny Parvo Benefit Concert for American Legion Post 507
The Saugus Union School District Governing Board is seeking applicants to fill the seat of board member Cassandra Love who is resigning her seat as Trustee Area 1 as of Oct. 2.
SUSD Governing Board Seeks Applicants to Fill Board Vacancy
The Los Angeles County Department of Public Health confirmed Friday 177 new cases and two additional deaths from COVID-19 in the Santa Clarita Valley within the last week.
Weekly COVID-19 Roundup: Two New SCV Deaths; 177 New Cases
1923 - Newhall Chamber of Commerce organizes community cleanup day [story]
cleanup day
The Master's University women's volleyball team dominated in a three-set win 25-23, 25-19, 25-16 over the Westcliff Warriors Tuesday night in The MacArthur Center.
Lady Mustangs Dominate Warriors in Straight Sets
Los Angeles County is one of the most diverse counties in the country and the Sheriff’s Department is committed to equally protecting the rights of every member of the community regardless of their race, religion, ethnicity, sexual orientation, physical disability, mental disability, or gender.
LASD Hosts Annual Hate Crimes Summit
In a match that was dominated by physical midfield play, The Master's University men's soccer team lost a non-conference game to the Vanguard Lions 1-0 Wednesday on Reese Field.
Mustangs Drop Non-Conference Game to Vanguard 0-1
Communities of color are often the first and most impacted by the human decisions that contribute to climate change.
CSUN Professor Helps Organize Touring Exhibit
CAMARILLO — College of the Canyons finished in second place, a shot behind tourney host Moorpark College, as the Western State Conference (WSC) event at Sterling Hills Golf Course on Monday. 
COC Women’s Golf Places Second at Sterling Hills
California State University, Northridge head women's basketball coach Carlene Mitchell has hired Ramia Griffin as the Matadors' director of basketball operations.
CSUN Women’s Basketball Adds Ramia Griffin to Coaching Staff
LOS ANGELES (CN) — Kevin Eduardo Cataneo Salazar, the man accused of shooting to death Los Angeles County Sheriff's Deputy Ryan Clinkunbroomer, appeared in court for the first time on Wednesday and pleaded not guilty by reason of insanity.
Suspect in Killing of SCV Deputy Pleads Not Guilty by Reason of Insanity
%d bloggers like this: