On Thursday, June 2, the National Association of Music Merchants Foundation awarded Impulse Music Co. as one of the Top100 Dealers in the world — similar to the Oscars Academy Awards, but for music stores. Impulse Music Co. was also voted first place in the category of “Best Online Engagement.”
Our Social Media Manager and Content Creator, Leire Baztarrica has been working with us since May 2020. She has been the producer of 99% of the content shared on our social platforms. We don’t outsource the images or designs from other creators, everything is in-house produced. She was incredibly consistent with posting since our opening in August 2020, making sure that new material was shared every day.
Our following has been organically growing from around 800 in 2020 to 5000+ followers by June 2022.
This was done through multiple forms of community outreach, including: Tik-Tok:
CJ Hockenbury (Co-Founder of Impulse Music Co.) made sure to keep the store relevant on Tik-Tok, using his personal account (@impulsedude) to create educational and humor-themed videos that reached 3.5 million likes overall (as of June 2022). He talks about tons of topics from the struggles of running a music store as a small business owner to answering gear-related questions from followers all around the world.
These Tik-Toks were re-shared by Leire via Instagram reels, boosting the engagement of the application.
As we transition into our new phase, where concerts happen more often and musicians are touring, our goal will be to create a safe stop for musicians along the way.
We have built a local community of musicians in this Los Angeles suburb. We have done this by hosting Open Mic Nights, live shows, jam sessions, masterclasses, and more which have become a big hit. We have propelled the gig community out here, as kids — who often yearn for more contact post-covid — have a safe and sober space to just dance and jam out. But more importantly, we have kept this conversation going by offering a certain amount of exposure from our social media platform. We use high-quality portraits for these artists, many of which are young and greatly appreciate the edgy aesthetic. Oftentimes these portraits gain more likes than our gear, and this is great because our social media project focuses on the individual.
Leire booked well-known content creators and relevant artists on social media such as Kiki Wong, Brieanna Grace, Dylan Brenner, Grant Whitson, Cayley Spivey, Aryy and many others.
They produced Tik-Tok videos, reels, photos, and stories about the store sharing them on their profiles with great success.
Impulse Music Co. already has given away a Rivolta guitar (special limited edition for Impulse Music Co.), Asabi pedal by Jackson Audio, a Silver Sky PRS, a GOC, a D’Angelico guitar, and many other small prizes in previous giveaways.
Discounts and promotions were pushed via Social Media on almost every festivity and sales season. This drove a lot of traffic to our website.
The relevant information about the business is organized on Instagram Highlights so our followers can find it as quickly as possible.
We make sure to stay relevant to social issues and concerns. For example, sharing important information and resources for Women’s Day and Black History Month, always making sure that information we share is relevant and music-related. Not directly related to this, but we had to announce new COVID-19 related changes constantly, via social media we made sure that everybody was aware of the new rules.
Collaborations with other small businesses in the area:
We made cross-promotions and collaborated with other small businesses in Santa Clarita such as Draconum Brewery, XRO Churro Bar, BNW comics, and Grayskull Vinyl. This creates re-shares of accounts relevant in the area.
Impulse Music Co. looks forward to the future of the store with optimism and excitement. We hope to continue to connect our music community by utilizing various social media platforms: promoting up-and coming artists along with the newest innovative gear for music makers.
For more information on Impulse Music Co., click [here].
The California Department of Transportation announces the scheduled closures of on- and off-ramps along Interstate 210 between La Crescenta-Montrose and La Canada Flintridge to upgrade curb ramps, install Accessible Pedestrian Signal systems and pedestrian countdown timers and re-stripe crosswalks to conform to current Americans with Disabilities Act standards.
The inaugural Summer Fest Weekend at Agua Dulce Winery will be held June 24-25 at Agua Dulce Winery 9640 Sierra Highway, Agua Dulce, CA 91390. This special two day event will feature a craft fair, musical guests, food trucks, summer games, mini cellar tours and more.
Walt Disney Pictures and Pixar Animation Studios will release the new feature animation film "Elemental" on June 16. The film is directed by California Institute of the Arts alum Peter Sohn (Film/Video BFA 1999). Sohn, who previously directed The "Good Dinosaur" and "Partly Cloudy," is also credited with co-writing the story for the new film.
When John Banks ’72 (Art), M.A. ’94 (Three-Dimensional Art) left California State University, Northridge with a bachelor’s degree, he already had an impressive commission on his resume. In 1972, Banks had entered the university’s art competition to design a new sign for the newly named California State University, Northridge, formerly known as San Fernando Valley State College.
The city of Santa Clarita invites the public to an open house event on Wednesday, May 31, from 6 p.m. to 7:30 p.m. to share the preliminary design of the planned improvements and expansion of David March Park.
Celebrate is a unique cultural experience that brings the history and traditions of people and places from around the world to the Canyon Country Community Center every second Friday from April to September. The next Celebrate event will be held Friday, June 9 from 6 p.m. to 9 p.m.
The Canyon Theatre Guild in Old Town Newhall will host a free artist reception for Therese Verner on Friday, June 2 at 4 p.m. The two-hour reception will include light refreshments. Over 40 artworks are on display. This is an opportunity to meet the artist in person and discuss her work.
Caleb Pouliot's win in the pole vault was the highlight of the final day of competition for The Master's at the 2023 National Association of Intercollegiate Athletics Track & Field Outdoor National Championships at Indiana Wesleyan University in Marion, Ind.
An emergency preparedness workshop will be held Saturday, June 10 from 1 p.m. to 3:30 p.m. to assist Santa Clarita Valley families with readiness for the next emergency or natural disaster. The workshop will include free presentations and a Q&A with emergency response representatives covering safety from fires, earthquakes, floods and more.
In a thrilling finish, The Master's University's Davis Boggess out-kicked St. Mary's Emad Bashir-Mohammed to win the 10K title at the National Association of Intercollegiate Athletics National Track & Field Outdoor Championships in Marion, Ind. on Wednesday, May 24.
Caltrans has announced that it was awarded $7.7 million in federal Advanced Transportation Technology and Innovation grant funding to support the Southern California Mobility Wallet, an innovative way to improve access to transportation through a seamless payment system.
The College of the Canyons Athletic Department honored 115 Cougar student-athletes who will be graduating and/or transferring this semester while also naming six Student-Athlete Academic Excellence Award Winners during the department's annual end of the year celebratory dinner.
American Sports Entertainment Company and the Los Angeles Kings, collectively referred to as JV Ice at The Cube, are seeking proposals for the operation of multi-use space at The Cube – Ice and Entertainment Center, Powered by FivePoint Valencia (The Cube), located at 27745 Smyth Drive in Santa Clarita.
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