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April 17
1930 - Telephone switchboard operator Louise Gipe, heroine of the 1928 St. Francis Dam disaster, tries & fails to kill herself over an unrequited love [story]
Louise Gipe


Antelope Valley College students will soon be saving more money all over Antelope Valley as well as throughout the Santa Clarita Valley when they eat, play and shop, using the brand-new 25Score discount cards they will receive at school starting with the spring semester.

25Score has partnered with the Associated Student Organization at Antelope Valley College to replace and upgrade their previous discount program, adding more than 1,000 new merchants that honor the 25Score card in the Antelope and Santa Clarita Valleys.

“We are excited to join forces with AV College in a way that benefits both AV students and the local businesses they shop in every day,” said Ed Bernstein, co-owner of 25Score with his wife Marlene Bernstein.

With a user-friendly website at http://www.25score.com, a mobile app (search “25score”) and 25Score stickers prominently displayed in participating merchants’ windows, it is easier than ever for students to find and shop at stores and other local businesses that honor the 25Score card.

Scores of Choices for Savings
“More than 300 Antelope Valley merchants already honor the 25Score card, and we have more than 700 25Score merchants nearby in the Santa Clarita Valley,” he said. “We’re adding new merchants to both our lists almost every day.”

All those 25Score merchants now offer discounts to all new Antelope Valley College 25Score members who present their cards at checkout when they make purchases.

“That gives AVC students many more options to save than they ever had before,” he said.
“The 25Score merchant list is long, and the savings are great,” Marlene Bernstein said. “25Score members can use their cards to save money at local restaurants, on services and at retail stores. Members also have access to discount eTickets, to theme parks, amusement parks, on movie eTickets, on sporting events and tons of other entertainment.”

Members can also save up to 70% on printing and other items at Office Depot and Office Max, and up to 75% on prescriptions when they show the back of the 25Score Card.

“Whatever you want to buy, 25Score has a discount for it,” she said. “The amount of money a member can save in a semester is incredible.”

“Research shows that most Americans love saving money and that getting a discount can influence their buying patterns, but most people don’t have the time to sit down and cut coupons,” Ed Bernstein said. “With 25Score, members carry their 25Score cards in their pocket or put a virtual card on the mobile app. All members need to do is show their card at time of purchase and they will receive a discount every time. It’s as easy as that.”

Merchants Score with 25Score, too
Merchants who join the 25Score family usually see a bump in their business. By partnering with 25Score, their businesses are exposed to thousands of discount-savvy people via the weekly 25Score eNewsletter. And they are searchable on the 25Score website and mobile app.

Member merchants are also listed in 25Score’s annual Passport to Savings Directory, which is now distributed throughout the Antelope Valley and Santa Clarita Valley, and used throughout the year.

By displaying the “We Accept the 25Score Card” sticker at their point-of-purchase, merchants can alert current cardholders a discount is available at their business or for their service.

“People who might never have set foot in a member’s shop now have a reason to go check out that shop,” Ed Bernstein said. “And the shop’s current customers will now go there more often, because they have emotional, economical and logical reasons to do so.”

Fundraising for Schools and Nonprofits with 25Score
A core part of the 25Score program is giving back to the community. Fundraisers with local schools, churches and many other organizations are the heartbeat of 25Score. In 2016 in Santa Clarita, high schools raised more than $60,000 by fundraising with the 25Score Card.

“We can’t wait to see what we can do for the local Antelope Valley organizations,” both Bernsteins said.

AV College students can pick up their free 25Score card when they purchase their ASO Sticker at the cashier’s office and in SSV 180.

Students aren’t the only ones who can use the 25Score card. Everyone else in the Antelope Valley can purchase a 25Score Card for just $25, or two for $40, at www.25Score.com (click on “Join/Renew”) or by calling the 25Score office at 661-257-2673.

About the 25Score Owners
Ed & Marlene Bernstein of Santa Clarita own and operate the largest discount card company in the Santa Clarita and Antelope valleys. They have been business owners for more than 20 years and purchased the 25Score card in 2010. Since then, the company has grown by 50%. With a new website, mobile app and publication, and a passionate spirit, 25Score continues to expand its reach among local merchants and consumers.

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