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September 30
1955 - Actor James Dean, 24, drives through Castaic Junction en route to his final resting place [watch]
James Dean


The city of Santa Clarita will host “The Business for Artists Conference” to give arts and creative professionals the tools and opportunity to learn business development.

The two-day conference will be held Friday, Oct. 21 and Saturday, Oct. 22, at The Centre, 20880 Centre Pointe Parkway, Santa Clarita, CA 91350.

Friday’s programming is for non-profit professionals’ development with experts on non-profit marketing, budgeting, programing and fundraising.

Saturday’s programming is for artists working in visual arts, music, or film.

The workshops are designed for every level of creative professionals whether it is to get their foot into the field, or a mid-career artist that is looking to be more in tune with the world of social media and digital marketing.

The conference is the perfect opportunity to learn valuable skills and expand your creative network. Workshop options will focus on the development of practical business and career skills for artists, featuring local speakers from the Los Angeles area and beyond. The speakers come from a diverse set of backgrounds and arts disciplines representing the talent of arts and entertainment.

This conference is for artists, creatives and arts non-profit professionals seeking a learning and networking opportunity to take your career to the take level.

Click Here to View Brochure

Admission includes a continental breakfast and lunch. Space is limited. Check-in begins at 8:30 a.m.

Click here to purchase tickets.

Speakers and topics will include:

Heidi Luerra, CEO and Founder of RAW artists. “Planning a Creative Crowdfunding Campaign” and “Building a Creative Business Plan.”

Dr. Joshua R. Wentz serves as Artistic and Executive Director of Mission Opera and Mission Orchestra. “The Business of the Arts Non-Profit in the 21st Century” and “Post-COVID Recovery Strategies for Artists.”

Peter Tyas is the Executive director for Studio Channel Islands Art Center. “Setting Fire to your Reputation: My role in risk taking during the London 2012 Cultural Olympiad.”

Keynote Speaker: David Rosenboom, former Dean of Music at California Institute of the Arts, 1990 through 2020. “Capitalizing Authenticity.”

Alexsiya Flora is an independent female filmmaker and producer. “How to use Crowdfunding to Market your Dream Project.”

Max Presneill is currently the Head Curator of the Torrance Art Museum. “DIY Yourself to Your Future.”

Writer/director Frederick Thornton is a Spirit Award nominated and Gotham Award-winning Filmmaker. “How to Stand Out as an Artist Amongst the Crowd.”

Liz Manashil is a graduate from USC Film School. She recently published a landmark series of interviews with distributors:
Distributors Fact Sheet and has supported The Film Collaborative’s Distributor Report Card. “How to Find Distribution for your Indie Film!”

Pam Douglas has been in decades of fine art shows including the California African American Museum, the Los Angeles County Museum of Art, the L.A. Art Show and the USC Fisher Museum of Art. “Pathways for Art That Doesn’t Match Anyone’s Couch.”

K. Ryan Henisey is the founder of Artlounge Collective, a fine art talent management firm and gallery-store in Los Angeles. “The Business of Art.”

Professor Kellie Cunningham is an Instructor of Piano Pedagogy, Group Piano, and Collaborative Piano at The Master’s University. “Thinking Creatively: Entrepreneurship and Education in the Arts.”

Visit Santa Clarita Arts for more information about the arts in Santa Clarita.

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