The Small Business Development Center at College of the Canyons will host a free lunchtime e-commerce webinar series on Thursdays from October 24 to December 12.
The webinars are free and will be live from Noon to 1 p.m. on those Thursdays.
Here’s the webinar lineup:
* 10/24/19 – How to Create SEO Friendly Content for Your E-Commerce Site
Content is king when it comes to SEO, learn how to create SEO friendly articles and blogs for your online store.
* 10/31/19 – Tools and Tips to Providing the Best Customer Service for Your E-Commerce Business
Learn all the tools and tips necessary to provide the best customer service experience for your online store.
* 11/7/19 – Marketplaces
Overview of the top marketplaces (ie. Amazon, eBay, Walmart, Houzz, Etsy).
* 11/14/19 – Picking the Right E-Commerce Platform
Overview of hosted vs self-hosted platforms; learn about writing site requirements.
* 11/21/19 – How to Use Google Analytics in Your E-Commerce Business
Overview; monitoring the important KPIs; how to build useful dashboards.
* 12/5/19 – How to Use On-Site Promotions to Drive More E-Commerce Sales
Don’t just look to external marketing tactics to grow sales, look inside. From upsells, cross-sells, couponing, quantity discounts, shipping offers and much more, your e-commerce site can turn in a wealth of untapped revenue.
* 12/12/19 – The Ins and Outs of Sales Tax (general audience)
Understand the key factors in collecting and remitting sales tax for your online store.
To register for the webinar series, click here.
For more info, call Lora Nelson at 661-362-5900.
About the SBDC
The SBDC is dedicated to promoting economic growth in our community. We provide confidential one-on-one business consulting to assist local small businesses and entrepreneurs with business start-ups, growth, loans, marketing, government contracting, technology and much more. We have the resources to help you start, grow or manage your business and, as a grant-funded not for profit organization; most of our services are provided at no cost to the entrepreneur.
We also offer free low-cost training events and workshops to help you strengthen your business knowledge and apply it immediately to your business plans. Whether starting a new business or running an existing business, we can help you guide your business to a more successful future.