header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Sunny
Sunny
84°F
 
Calendar
Today in
S.C.V. History
October 3
1918 - Box-office superstar William S. Hart promotes 4th series of Liberty Loan (World War I) bonds, which went on sale Sept. 28 [story]
William S. Hart


| Monday, Jan 30, 2012

Laura Flores (center) on a commercial shoot at the SCVTV Media Center in Santa Clarita, Calif., with Power Media Group's Patricia Gracia (left) and Patsy Ayala.

Well-known Hispanic actress and singer Laura Flores has been named the spokesperson of the Liana’s Coleccion catalog series for 2012.

The catalog, which provides a business opportunity for entrepreneurs to sell high-quality jewelry and other items, is working with Power Media Group for the management of its Hispanic marketing campaign in 2012. As part of its work with Liana’s Coleccion, Power Media Group secured Flores as the focal point of the catalog’s marketing and media efforts.

“We are very pleased to work with Liana’s Coleccion and Laura Flores to promote this outstanding business sales opportunity for Hispanic families,” said Patricia Gracia, spokesperson for Power Media Group. “This campaign will help the company effectively reach out to a very important market.”

Liana’s Coleccion is currently working with Power Media Group to promote its business opportunities, with the ultimate goal of helping Hispanic families earn extra income. Power Media Group has responded by launching a full-scale media campaign that includes TV, radio, print and social media. The focal point of the campaign will be Flores, who is well known around the world, especially in Mexico.

The rapidly growing U.S. Hispanic market is a key demographic for Liana’s Coleccion, and the 2010 Census indicated that a record 50 million Latinos live in the country. According to the Bureau of Labor Statistics, Hispanics tend to eat family meals at home, spend a larger percentage of their disposable income than other groups and are increasingly moving to suburban areas. With a high priority placed on community, these individuals are very similar to the Baby Boomer consumer population of the 1950s.

“While many people may know me from my work on Hispanic soap operas, they should know that I am passionate about helping Hispanic families earn more income and find success,” said Flores. “I am very excited about the business opportunity offered to families by Liana’s Coleccion, because it does just that. In our current recession, direct selling is key to keeping families in good financial shape.”

Flores’ career as an actress and singer has spanned three decades. She starred in the hit soap opera “El Alma No Tiene Color” and has appeared in the hit movies “Marisol,” “Siempre te Amare,” “Gotita de Amor,” and many others. She has also recorded 14 albums.

 

About Power Media Group

A public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually. Last year, principals Patricia and Tony Gracia launched the Power Woman BusinessCenter www.powerwomanbc.com, a business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


Latest Additions to SCVNews.com
Calling all Transylvanians! Join the city of Santa Clarita for a screening of the cult classic “The Rocky Horror Picture Show” at The Centre on Oct. 28 or Oct. 29.
Oct. 28-29: Rocky Horror Picture Show Screening
Join the city of Santa Clarita and explore your creative side this ARTober in celebration of National Arts and Humanities Month.
Santa Clarita Unveils ARTober Lineup
The city of Santa Clarita is honored to once again be named as a 2022 finalist for the prestigious award of “Most Business-Friendly City” by the Los Angeles County Economic Development Corporation.
Santa Clarita Named Finalist for “Most Business-Friendly City”
Happy October. Our September events were so much fun. We had a really great Chat & Chill with guest speaker Syian Wignal of Real Way Foundation.
Message from JCI Santa Clarita Chapter President
The city of Santa Clarita Parks, Recreation and Community Services Commission will hold its regular meeting Thursday, Oct. 6, at 6 p.m.
Oct. 6: Parks, Recreation Commission Regular Meeting
The Santa Clarita Valley Sheriff’s Station, with the help of Los Angeles County Sheriff's Department Tactics and Survival unit, LASD Special Enforcement Bureau, and the Los Angeles County Fire Department, will be taking part in active shooter training Monday at Valencia High School.
SCV Sheriff’s Station Announces Active Shooter Drill at Valencia High School
One of the most anticipated events of the year is coming to the Canyon Country Community Center on Oct. 27.
Santa Clarita Mayor’s Monthly Message – October 2022
The California Nurses Association, a union with more than 100,000 members in the state, applauds California Govenor Gavin Newsom’s decision to sign S.B. 1334 into law, guaranteeing enforceable breaks for public-sector and University of California workers who provide or support direct patient care in a hospital, clinic, or public health setting.
California Nurses Applaud Law Guaranteeing Breaks for Hospital Workers
A federal grant is helping the California Highway Patrol increase pedestrian and bicyclist safety throughout the state.
New CHP Grant Highlights Pedestrian, Bicycle Safety
1918 - Box-office superstar William S. Hart promotes 4th series of Liberty Loan (World War I) bonds, which went on sale Sept. 28 [story]
William S. Hart
1945 - Cattle-rustling "Phantom of Vasquez Rocks" captured [story]
Phantom suspect
1842 - Proof of discovery: New York Observer (newspaper) reports on gold in Placerita Canyon. [story]
New York Observer
Sixteen William S. Hart Union High School District 2022/23 Teachers of the Year were recognized by the Governing Board on Wednesday, Sept. 28.
Hart District Teachers of the Year Honored by Board
The Los Angeles County Department of Public Health confirmed six new deaths throughout L.A. County, 1,682 new cases countywide and 100 new cases in the Santa Clarita Valley.
Friday COVID Roundup: Seven Day Average of County Case Counts Declines 8 Percent
The HOV, High Occupancy Vehicle, or carpool, lanes are open on I-5 in both directions between Magnolia Boulevard and Buena Vista Street.
I-5 Corridor Improvement Work Continues, SR-134  to Buena Vista Street
Two recent graduates of CalArts’ MFA Experimental Animation Program, Moon (Yuezhu) Wang and Dairys Escoto De León, have been selected for the 2022-23 Association for Independent Colleges of Art and Design Post-Graduate Teaching Fellowships.
CalArts Alums Selected for AICAD Teaching Fellowships
Join Route 66 Classic Grill for the longest monthly Classic Car Show in Southern California history. The last show of 2022 will be held Oct. 8 from 5 p.m. to 9:30 p.m.
Oct. 8: Route 66 Classic Grill Classic Car Show
Los Angeles County’s new Veteran Suicide Review Team met for the first time Thursday, Sept. 29, kick-starting an innovative and collaborative approach to reducing veteran suicide in the county.
L.A. County’s New Veteran Suicide Review Team Begins Work
Agua Dulce Winery will host StompFest on Saturday, Oct. 1 at noon.
Oct. 1: StompFest at Agua Dulce Winery
Do you want to create a post on Facebook and Instagram at the same time? Learn to schedule posts, respond to comments and inbox messages from one place by attending this free Small Business Development Center webinar, "Manage Your Social Media Platform, Meta Business Suite."
Oct. 5: SBDC Free Webinar Helps Businesses Manage Social Media Platforms
On Saturday, November 12, 2022, the Santa Clarita Veteran Services Collaborative and Curtiss-Wright Defense Solutions will host a Veteran Career Fair on Saturday, Nov. 12 at the Curtiss-Wright facility.
Nov. 12: Veteran Career Fair at Curtiss-Wright in Valencia
A strong first half turned into a great start of the second half, but it ended going against Master's men's soccer team as they lost the Golden State Athletic Conference opener to Arizona Christian 3-1 Thursday in Glendale, Ariz.
GSAC Opening Win Eludes TMU Men’s Soccer
Motoko Shimoji earned medalist honors for the third straight week and Carla Menendez placed runner-up to help lead the College of the Canyons Golf Team to a 15-stroke victory over Bakersfield College at the Western State Conference event hosted by Moorpark College at Los Robles Greens on Sept. 26.
Cougars Win Again, Shimoji Medals for Third Straight Week
1955 - Actor James Dean, 24, drives through Castaic Junction en route to his final resting place [watch]
James Dean
SCVNews.com
%d bloggers like this: