John Chernesky has been promoted to the role of senior vice president, North America sales and trade marketing for Princess Cruises.
In this role, Chernesky will continue to lead the North American sales teams for Princess and Cunard, in addition to assuming responsibility for all Princess Cruises trade marketing.
Chernesky, who has been with Princess Cruises since 1992, has been instrumental in fostering innovative approaches to enhance the relationship with professional travel advisors. In the last four years of leading the North American sales team, Chernesky launched the Princess Innovation Council to harness valuable retail partner feedback to drive customer-centric solutions. He also created and maintains an industry-leading social media presence that’s become an engaging and strong trade advocate presence in the cruise industry.
“In this role, John brings unparalleled business experience to lead the North American sales team and trade marketing,” said Gordon Ho, Princess Cruises chief marketing officer. “His 26 years of experience with Princess Cruises, in addition to his exceptional product knowledge and passion for cruising, will position him to lead our field sales team to measurable future success.”
Chernesky has also held several other roles at the company including vice president, onboard revenue, where he implemented casino, Lotus Spa, photo/video, fine arts and other onboard revenue strategies for Princess Cruises, Holland America, Seabourn and P&O Australia. In addition he served as director of passenger programs, overseeing onboard media, enrichment programs, youth & teen programs, and daytime activities. He also served as project manager, hotel operations for the design and development of Princess Cruises newbuilds.
Beyond his role with the company, Chernesky serves on the board of directors of Carousel Ranch, a Santa Clarita based non-profit organization that services the developmental needs of children and young adults through equestrian thereapy and vocational training.
He holds a B.S. degree in business administration (marketing) from Miami University in Oxford, Ohio, and completed an executive leadership program at UCLA’s Anderson School of Management.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company’s website at princess.com.
About Princess Cruises
One of the best-known names in cruising, Princess Cruises is the fastest growing international premium cruise line and tour company operating a fleet of 17 modern cruise ships, carrying two million guests each year to 380 destinations around the globe, including the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica and World Cruises. A team of professional destination experts have curated 170 itineraries, ranging in length from three to 111 days and Princess Cruises is continuously recognized as “Best Cruise Line for Itineraries.”
In 2017 Princess Cruises, with parent company Carnival Corporation, introduced MedallionClass Vacations enabled by the OceanMedallion, the vacation industry’s most advanced wearable device, provided free to each guest sailing on a MedallionClass ship. The award-winning innovation offers the fastest way to a hassle-free, personalized vacation giving guests more time to do the things they love most. MedallionClass Vacations will be activated on five ships by the end of 2019. An activation plan will continue across the global fleet in 2020 and beyond.
Princess Cruises continues its multi-year, “Come Back New Promise” – a $450 million-dollar product innovation and cruise ship renovation campaign that will continue to enhance the line’s onboard guest experience. These enhancements result in more moments of awe, lifetime memories and meaningful stories for guests to share from their cruise vacation. The product innovations include partnerships with award-winning Chef Curtis Stone; engaging entertainment inspired shows with Broadway-legend Stephen Schwartz; immersive activities for the whole family from Discovery and Animal Planet that include exclusive shore excursions to onboard activities; the ultimate sleep at sea with the award-winning Princess Luxury Bed and more.
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