header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather
Santa Clarita CA
Cloudy
Cloudy
46°F
 
Calendar
Today in
S.C.V. History
January 23
1882 - Author Helen Hunt Jackson visits Rancho Camulos; inspiration for "Ramona" novel [story]
HH Jackson


| Friday, Nov 27, 2020
small business saturday 2020
Owner Cynthia Rowley displays a memory block entitled "Santa" in front of a display of limited edition Sid Dickens memory blocks at Refined Vintage Boutique in Valencia on Wednesday, November 25, 2020. | Photo: Dan Watson / The Signal.

 

Shoppers are being invited to join small businesses across the Santa Clarita Valley in participating in Small Business Saturday 2020 this weekend.

Though held nationwide each year on the Saturday after Thanksgiving, this year’s event, the 11th annual, is especially important to many local businesses as the pandemic continues to affect their business.

“It means the world when customers do come out and support us little guys,” said Cynthia Rowley, owner of Refined Vintage Boutique in Valencia. “I think if customers don’t come out and support small businesses, we’re not going to survive. Physical stores just are not going to be there.”

Dana Allison, owner of Propinquities, a women’s clothing store in Newhall, agreed, adding, “You have to shop local to keep your community alive.”

As COVID-19 cases continue to surge and county officials consider shutting down non-essential businesses, those in the SCV are holding their breath.

Customers Caroline (left) and Chell Amsler examine a new line of select jams, spreads, and mustards from Stonewall Kitchen, available at Refined Vintage Boutique in Valencia, on Wednesday, November 25, 2020. | Photo: Dan Watson / The Signal.

“We’re just keeping our fingers crossed that everything stays open,” added Kathleen Teague, owner of Maison on Main in Newhall.

Many of these small businesses have gotten creative in keeping business over the last few months, including using social media to their advantage.

“I feel like I’ve never worked so hard in my life,” Rowley said. “I’ve been doing live Facebook events, and sometimes it’s just a matter of showing people around Saturday morning before the store is open, what’s come in and it entices them to come into the store.”

While Allison said you can’t keep people from shopping online, she does what she can to make customers enjoy their experience when coming into her shop, especially on Small Business Saturday 2020.

small business saturday 2020

Inexpensive ceramic Santas are on display at Refined Vintage Boutique in Valencia on Wednesday, November 25, 2020. | Photo: Dan Watson / The Signal.

“We have a really nice assortment of things, we have really good customer service, our store has a very nice ambiance,” Allison added. “People like coming in here for that — you don’t get that online.”

Similarly, Teague thinks of shopping in-store as more of an experience.

“Everything is just set up in a way to have a full shopping experience, as opposed to just a quick buy online,” she said. “You come in for one thing, but you find lots of other little hidden treasures.”

Teague also makes it a point to make sure every product she carries has a story.

“I can tell you about the maker, I can tell you about the business — that’s what I think is important,” she added. “Also, most of it’s made locally, so by you buying from me you’re supporting other small businesses.”

Both the SCV Chamber of Commerce and city of Santa Clarita have also been promoting Small Business Saturday 2020, encouraging residents to make a big impact by shopping small and local.

small business saturday 2020

Owner Cynthia Rowley displays repurposed shutters as vintage, antique wood mirrors and frames from Holland hang on the wall at Refined Vintage Boutique in Valencia on Wednesday, November 25, 2020. | Photo: Dan Watson / The Signal.

“Despite 2020 having an enormous impact on our community as a whole, we are excited to rally our community together on Nov. 28 in a safe and socially distanced manner to ensure we all shop local and support our local restaurants to promote our small businesses and support the movement,” Ivan Volschenk, managing partner of Evolve Business Strategies, which manages the chamber, said in a prepared statement. “Especially with the most recent (health) order, now more than ever, with one purchase at a time, we are helping our community thrive and making a big impact by shopping small.”

According to the U.S. Small Business Administration, not only do small businesses account for 99.7% of all businesses in the U.S., but also 68% of revenue generated at a local business will stay in the community.

Since the pandemic began, Rowley’s had customers come in specifically to support her and her business.

small business saturday 2020

Owner Cynthia Rowley displays a Sid Dickens limited edition memory block entitled “Celestial Tree” at Refined Vintage Boutique in Valencia on Wednesday, November 25, 2020. | Photo: Dan Watson / The Signal.

“I think it’s awesome, especially in today’s world where so many people buy online,” she added. “This year especially we love that so many customers have come in and supported us already.”

So as Small Business Saturday 2020 nears, Rowley is looking forward to seeing what support her business can garner.

Teague agreed, adding, “We have so many cute little hidden shops around Santa Clarita. Just get out and explore the city and see what we have out here.”

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


Latest Additions to SCVNews.com
1882 - Author Helen Hunt Jackson visits Rancho Camulos; inspiration for "Ramona" novel [story]
HH Jackson
The COVID-19 crisis has trashed recycling efforts and instead generated an increase in plastic waste, according to a recent study, but Los Angeles County restaurants could soon be required to make adjustments related to disposable food ware in an effort to reduce waste.
Jan. 26: Board of Supervisors to Consider Restaurant Requirement Aimed at Curbing Waste
Despite signs that California’s latest and most damaging wave of the pandemic is subsiding, the state nonetheless sets a one-day record of 764 deaths on Friday.
COVID Death Rate Soars to New Daily Record in California
Claims of excessive force, retaliation, and other misconduct by the Los Angeles County Sheriff’s Department will be probed during a C, California Attorney General Xavier Becerra said Friday.
California Attorney General Launches Civil Rights Probe of L.A. Sheriff’s Department
Los Angeles County Department of Public Health officials on Friday confirmed 256 new deaths and 9,277 new cases of confirmed COVID-19 countywide, as Henry Mayo Newhall Hospital in Valencia reported it's 107th death.
Friday COVID-19 Roundup: 3 New Deaths at Henry Mayo; L.A. County Hospitalizations Decreased by 8%
When Dr. John Scaramella, a dental surgeon, moved to the Santa Clarita Valley in 1978, there were only 18 others in his field.
SCV Dental Surgeon Sells Practice After More than 40 Years
The Los Angeles County Library, in collaboration with the Los Angeles County Museum of Art, is set to host a series of free virtual workshops running every other week on Fridays from January through June.
L.A. County Library to Host Virtual Art Programs in Partnership with LACMA
The temporary residential green waste pick-up schedule will continue through Jan. 29 for customers in Santa Clarita after Waste Management requested an additional week for its modified schedule.
Waste Management Extends Modified Green Waste Pick-Up Schedule an Additional Week
The Santa Clarita City Council will hold a virtual regular meeting at City Hall on Tuesday, January 26, starting at 6 p.m.
Jan. 26: City Council Virtual Regular Meeting
The William S. Hart Union High School District Governing Board has approved the recommendation to name Julian Gomez as the assistant principal of Bowman High School.
Hart District Names Julian Gomez Assistant Principal
The Los Angeles County Development Authority will launch the Small Business Stabilization Loan Program on Jan. 28 and will begin accepting applications to help small businesses prevent further job loss and business closures.
L.A. County to Launch Small Business Stabilization Loan Program
The William S. Hart Union High School District governing board voted 3-1 Wednesday night to let athletic conditioning return to district campuses Jan. 27.
Hart District Votes 3-1 to Allow Return of Athletic Conditioning to Campuses
1839 - Gov. Juan B. Alvarado gives most of SCV to Mexican Army Lt. Antonio del Valle. [story]
Diseno map
Join the Santa Clarita Valley Water Agency (SCV Water) on Thursday, Jan. 28, from 6:30 p.m. - 8:00 p.m., to learn about and provide input on its Water Shortage Contingency Plan (WSCP).
SCV Water Encouraging Public to Provide Input on Contingency Plan
The Los Angeles County Department of Public Health confirmed 262 new deaths, including an additional death at Henry Mayo Newhall Hospital, and 8,512 new cases of confirmed COVID-19 countywide, with 22,360 total cases in the Santa Clarita Valley.
Thursday COVID-19 Roundup: Additional Death at Henry Mayo; 22,360 Total SCV Cases
SACRAMENTO – California State Epidemiologist Dr. Erica Pan issued the following statement Thursday advising providers that they can immediately resume the administration of lot 41L20A of the Moderna COVID-19 vaccine, which was temporarily paused on Sunday due to possible allergic reactions.
State Says Moderna Vaccine Administration Can Resume Immediately
As winds began to die down in the Santa Clarita Valley, firefighters were able to increase containment on the Towsley Fire to 53% Thursday.
Firefighters Reach 53% Containment on Towsley Fire
Supervisor Kathryn Barger, whose 5th District includes the Santa Clarita Valley, is supporting the effort by the California Public Utilities Commission (CPUC) to address concerns of communities throughout Los Angeles County, which continue to experience ongoing Public Safety Power Shutoffs (PSPS) initiated by Southern California Edison (Edison).
Barger Supports Efforts in Limiting Power Shutoffs; Public Hearing Set
Single Mothers Outreach (SMO) is proud to announce “Survivor” as the theme for the 11th annual Empowering HeArts fundraising gala set to take place virtually on Saturday, Aug. 7.
Nominations Open for Annual Empowering HeArts Awards
The College of the Canyons School of Personal and Professional Learning was presented an Honorable Mention award by the Academic Senate for California Community Colleges’ 2021 Exemplary Program Award.
COC Recognized for Personal, Professional Learning Program
The William S. Hart Union High School is looking for two new members to serve on the Measure SA Citizens’ Oversight Committee. These members will serve two-year terms with a maximum of three consecutive terms.
Hart Seeking Members for Citizens’ Oversight Committee
Santa Clarita-based Princess Cruises announced Thursday the sale of Pacific Princess to an undisclosed buyer.
Princess Cruises Announces Sale of Pacific Princess to Undisclosed Buyer
After a dayslong wind event hit the Santa Clarita Valley, most area residents power had been restored by Thursday morning.
SoCal Edison Restores Power to Most SCV Residents
The Los Angeles County Coroner-Medical Examiner’s Office identified Carlos Salgado-Ruiz, 35, of Santa Clarita, as the pedestrian killed after being struck by a vehicle in Saugus Wednesday night.
Pedestrian Killed in Saugus Hit-and-Run Identified
%d bloggers like this: