GRAND PRAIRIE, Texas — Six Flags Entertainment, the world’s largest regional theme park company, today announced plans to enter the destination travel market with its Southern California flagship property, Six Flags Magic Mountain, launching a 365-day operation at the park on January 1, 2018.
Located in the Santa Clarita Valley, and in the heart of one of the biggest U.S. travel markets with more than 47 million visitors annually and a noted theme park mecca, the undisputed “Thrill Capital of the World” will now have an operating calendar on par with all other theme parks in Southern California.
Six Flags Magic Mountain is also the largest private employer in the Santa Clarita Valley, according to the SCV Economic Development Corporation.
“With the best collection of thrills in the world and the Six Flags brand expanding globally, this is the perfect time for one of our flagship properties to make the business transition to a 365-day operating schedule in order to maximize travel industry opportunities,” stated Jim Reid-Anderson, chairman, president and CEO of Six Flags Entertainment Corporation.
“Six Flags will now provide a thrilling vacation option to both international and domestic visitors coming to enjoy Southern California,” Reid-Anderson said. “We can also now further leverage our thrill brand to the population base of 24-million Southern Californians and take advantage of new shoulder season business growth.”
The Valencia-based theme park opened in 1971, and in 2005, became the state’s first multi-gated entertainment complex with the opening of Hurricane Harbor water park.
Since then, both parks have operated limited schedules, with Magic Mountain running year round on weekends and holidays in the off season, and daily throughout the spring and summer months.
Magic Mountain boasts a record-breaking 19 coasters, and more than 100 rides, shows, and attractions for the entire family, including the newly launched JUSTICE LEAGUE™: Battle for Metropolis, which opened in July to rave reviews worldwide.
In addition to its unprecedented thrill product, the entertainment complex also offers award-winning events such as Fright Fest, voted No. 1 Halloween event by USA TODAY readers, and Holiday in the Park during the winter holidays.
New events are planned for the additional 100 days of the operating calendar, which is expected to generate new visitors from markets throughout California, the U.S., and around the world.
“I can wholeheartedly say there’s never been a better time to discover Los Angeles as our endlessly entertaining destinations like Six Flags Magic Mountain continue to mesmerize 47 million annual visitors,” said Ernest Wooden Jr., president and CEO of the Los Angeles Tourism & Convention Board.
“As the undisputed Entertainment Capital of the World, we invite travelers from across the globe to immerse themselves in our thriving culinary scene, rich cultural life and world-class attractions,” he said.
“This is great news for Los Angeles. By opening the park all year round, Six Flags is significantly enhancing the tourism and travel industry, creating jobs and spurring economic growth for the entire region,” said Los Angeles County Supervisor Kathryn Barger.
In addition to tourism-related opportunities, this new 365-day expanded calendar will also create new opportunities for many market segments that visit during the off-season, including school groups, especially the emerging “rite of passage” event for graduating high school seniors who come for Six Flags Grad Nites from across western states.
New convention business, extended stays, and business travel is expected throughout the year, helping to bolster the economy of local Southern California communities. Further, the new calendar will add tremendous value and benefits to Six Flags Season Pass Holders, as they will now be able to visit Six Flags Magic Mountain any day of the year without any blackout dates, including Fright Fest and Holiday in the Park.
Considered one of the best Season Pass programs in the theme park industry, there is no pricing premium to buy a “no blackout” season pass. A Six Flags Season Pass can be used at any of the 12 Six Flags Theme Parks in the U.S., Montreal, Canada and Mexico City.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with $1.3 billion in revenue and 20 parks across the United States, Mexico and Canada. For 56 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions. For more information, visit www.sixflags.com.
Like this:
Like Loading...
Related
Tweet This
Facebook
Digg This
Bookmark
Stumble
RSS
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.
70 Comments
Minerva Cuadras
We should go cousin
Sophia Ariss
Jayme Prine
Sarah Shuster
oh lord
Steve, thinking of Brandon $$$
Salia Wilson Garcia
Justin
Hannah Hertel
Matthew King
Sweet more traffic in our valley I’m sooooooooooooooooooooooooooooooooooooooo excited .You what would be nice ,since we have to endure all this traffic from outsiders coming into our valley . Maybe Magic Mtn. could have one day out of the year that ONLY SCV residents could come . God forbid the people that live here actually get to go and not have to stand in ridiculous lines.
Crystal Wallasch-Campbell
Patty Astorga Cordova
Janet Martinez
Cecilia Campos Martinez
Luz Campos
Erick Cordova
Look who’s Facebook famous
That our boy
Mi junior
Javier Torres swag
Elizabeth Hilda May Price
Wouldn’t that have been nice back in 2009, Krystal? ?
Samuel Comer heck yes! That was a fun place to work ☺️
I might have a good chance getting back in the LooneyToon store
They should’ve been doing that all along!
Rob Dunham
The question is who will be running rides and such. Right now it’s teenagers who are now back in school.
Probably the same people that choose fast food as a career choice.
Good point.
Joe Garcia lets take the kids.
Melissa Castillo
WooHoo???
Matt Pafford cool….
Ernesto Blanco
Jeff!!!!
Cool
Phil Vice Michael Kirby
About damn time, especially for a park that big.
I wonder if they’ll try to make it an experience worth paying for, too…
Cinthia Jimenez little to no lines
Kyle Sutton
Lindy Haag
Omg I used to hate six flags for few real reasons but now i hope the prices will be same
Six flags knows they can’t do Universal or Disney prices they know people go for their reasonable price of the season passes so I only see them raising maybe $5 and they may just keep it where it’s at
They probably keep it the way it is because nowdays everything is get ing too expletive and I stop going to universal and Disneyland it was fun and love the magic but it the prices kill me
Best thing to do is get a 12 month membership, at the end of 12 months you go to cancel it online and they say…but wait, here’s a better deal…. I said no to the first couple deals cuz I really wanted to cancel it but took the last deal. $3 a month for unlimited parking and access to both parks!
Jamal McLemore
Eventually look at a season pass, I believe through my mother we can still get a discount. Bailey Regan Rankins
Sankalp B. Varma
Donovan Boczko Jr.
Victoria Leonardi
Well this makes it better!
Victoria Leonardi I thought you’d appreciate that
Keli Sanderson
Duh.
Karen Rogora!
Yaaaaaassssss!!!!!
Gary Rosenauer Melodie Chipley ?????
I saw this today. I guess Gary Rosenauer if purchased the food pass for 2018 it be a good deal. Now that they can ride more adult rides this is a great thing.
Oscar. FYI…
Cheyenne Peterson
Dining pass!!!!
They close in the off season weekdays for a reason. Can’t imagine they’ll be making any money opening when nobody’s gonna be there
Guys, here’s a secret… Best thing to do is get a 12 month membership, at the end of 12 months you go to cancel it online and they say…but wait, here’s a better deal…. I said no to the first couple deals cuz I really wanted to cancel it but took the last deal. $3 a month for unlimited parking and access to both parks!
Or get the membership deal which is coming up and u pay monthly for the gold membership. You get free parking plus free admission to both parks
Guys, here’s a secret… Best thing to do is get a 12 month membership, at the end of 12 months you go to cancel it online and they say…but wait, here’s a better deal…. I said no to the first couple deals cuz I really wanted to cancel it but took the last deal. $3 a month for unlimited parking and access to both parks!
Amanda Ellis
Ive lived in this valley for a decade now and I have never been there…. ?
Finally!
Kimberly Goff did you see this?
Yes I did!! Very interesting!! ?
Nick Sorensen. Kelly Brynn.
Will they really get enough business to make it profitable? I bet it doesn’t last.
Scott Hughes you were just asking