The Valley Industry Association has selected the award-winning, Santa Clarita-based marketing firm Mellady Direct Marketing to provide marketing and promotional services for VIA.

Mellady Direct has served clients throughout Southern California for more than 20 years, offering services including direct-mail marketing, online newsletters, social media promotions, public relations and other integrated strategic marketing services for businesses and nonprofits alike.

“We’re so excited to be working with VIA,” said Jill Mellady, who co-founded Mellady Direct with her husband, Jim. “We’re firm believers in VIA’s mission to bring local industry people together in the pursuit of their common interests, and it’s gratifying to have the opportunity to help VIA achieve its goals.”

VIA represents business interests throughout the Santa Clarita Valley, serving a blend of industrial, service and commercial firms. VIA is a legislative advocate on behalf of the business community, and provides networking opportunities, employee training, alliance building and other collaborative opportunities through which business leaders can work together to promote a strong local economy.

“Mellady and VIA are a great fit for each other,” VIA CEO and President Kathy Norris said. “Jill and her team at Mellady Direct are tuned in to what is happening with the local business community, and they have all of the tools and skills VIA needs to get its word out to the community. Together, we’re looking forward to doing great things for the businesses VIA serves.”

About VIA

The Valley Industry Association of Santa Clarita represents business interests throughout the Santa Clarita Valley, providing members the opportunity to network and collaborate on a broad range of business issues. For more information about VIA visit www.via.org.

About Mellady Direct

Mellady Direct Marketing (www.melladydirect.com) provides a comprehensive array of marketing and public relations services on multiple media platforms, including direct mail, print, online and social media.