header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather


 
Calendar
Today in
S.C.V. History
November 22
1843 - Rancho Castec (Lebec-Tejon area) granted to French immigrant Jose Covarrubias [story]
Rancho Castec diseno map


The Rational Center | Commentary by John Zaring
| Tuesday, Feb 19, 2013

johnzaring2012I’d like to take a break from politics this week to memorialize a legend lost.

On Monday, Dr. Jerry Buss, who bought the Los Angeles Lakers in 1979 for 30 percent less than the cost of this year’s $110 million player payroll, died at age 80 after a months-long battle with cancer.

With his passing, the Lakers, the NBA and Los Angeles lost a sports and cultural icon.

Like George Steinbrenner in Major League Baseball, Buss was a larger-than-life figure who transcended his team, its league and sports in general.  When he took over ownership of the Lakers, the NBA was in dismal shape; its finals weren’t even aired live on TV.  A courtside ticket to a Lakers game cost about $15; now it tops $2,000.

Unlike Steinbrenner, Buss stayed largely out of player personnel decisions, preferring to put his faith in his trusted basketball minds, first led by Jerry West and more recently current General Manager Mitch Kupchak.  Once a player joined the Lakers, he became part of the extended Buss family forever, and Buss’ open-door policy made the Lakers the team everyone wanted to play for, attracting one coveted free agent after another to Los Angeles – Hall of Famers like Shaq, Karl Malone, Gary Payton and Dennis Rodman among many.

Buss wasn’t afraid to pay for these players, either.  For him, winning trumped everything else, including profits – a philosophy that gave Lakers fans 10 championships in just two decades, earning Buss the highest winning percentage among owners in any of the major U.S. professional leagues.  Of course, this “championship or bust” mentality inflated the organization’s worth which, according to Forbes Magazine, is second to only Steinbrenner’s New York Yankees as the sporting world’s most valuable franchise, at $1 billion.

Photo: NBA

Photo: NBA

The freewheeling, poker-loving owner was also known for treating everyone in the Lakers organization like family – not only his players, but also everyone from the coaches to the ball boys to the front-office staff, and according to friends in the organization, that loyalty made the Lakers a great place to work, too.  They have raved about the owner’s benevolence toward those in his “family.”

While Buss left the on-court decisions to the hoops experts, he focused on the business of the Los Angeles Lakers.

From Day One of his ownership, Buss knew instinctively that for the NBA to survive and the Lakers to thrive, the Lakers needed to do more than win games; they needed to put on a show.   He understood that in a town replete with movie stars and bountiful sunshine, the Lakers would have to become an “event” in order to attract jaded L.A. sports fans. So, an event is exactly what he delivered in his re-named “Fabulous” Forum in Inglewood.

Buss invited celebrities to sit courtside to watch his on-court Maestro Magic Johnson and then entertained them with the league’s first dance team – sexy cheerleaders he called Lakers Girls – during timeouts.  Music blared during any stops in the game, and instead of having local kids sing the national anthem before the opening tip, he sent superstars like Grammy-winning R&B singer Jeffrey Osborne to center court.

With Magic leading the fast break on the floor, Buss and the Lakers blurred the line between show biz and sports, and “Showtime” was born, leading to five NBA championships.

Many other pro sports teams added dance teams and elaborate entertainment around the game, but none did it better than the originator.

In the late 1990s, the Lakers entered the era of Kobe Bryant, Shaquille O’Neal and Pau Gasol, and in 1999, they moved to the team’s new, luxurious home in downtown Los Angeles, the Staples Center.  Soon after, thanks to the hiring of super-coach Phil Jackson, Buss was able to raise five more banners to the rafters of Staples.  The parade celebrating the team’s last championship, won in 2010, wound from Staples down Figueroa Street to the Coliseum at USC and was witnessed by an estimated 1 million people in person and millions more on television.

In my opinion, very few people have brought more pure entertainment to Los Angeles, which is why Buss was awarded a star on the Hollywood Walk of Fame in 2006.

Buss was arguably the most influential owner in NBA history, and Commissioner David Stern, who will retire from his position as head of the league next year and whose tenure overlapped Buss’ ownership, called him “a true visionary.”  Buss has been credited by Stern and others for helping foster the league’s expanded playoff structure, the evolution of its television coverage, and the world-wide growth in popularity of NBA basketball.

Magic Johnson told the L.A. Times: “The league was boring until Dr. Buss bought the Lakers and created the atmosphere that changed basketball forever.

“Before Dr. Buss,” Johnson said, “you just showed up and watched a game and went home. But he created a scene where you didn’t want to miss anything, the cheerleaders and the music and the show. He was a genius, way ahead of his time; the league owes him a lot.”

The Lakers are beloved largely because of the innovation that Dr. Jerry Buss brought to marketing NBA basketball, and while his influence on the league is undeniable, leading to his recent induction into the Naismith Basketball Hall of Fame, his impact on Los Angeles and on Lakers fans everywhere is what he’ll always be remembered for.

The world is a better place because Jerry Buss was here. Go Lakers!

 

John Zaring describes himself as a reformed Republican turned moderate Democrat who believes democracy works best when its government actually functions because its leaders are working together. He serves on the Castaic Area Town Council’s Land Use Committee, Castaic Middle School’s Site Council, the Hart District’s WiSH Education Foundation, and he is the West Ranch High School representative on the Hart District’s Advisory Council. A self-proclaimed “New Democrat” a la Bill Clinton, he lives in Castaic with his wife of 21 years and their daughters, Fiona, 16, and Kylie, 12. His commentary publishes Tuesdays.

 

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


Opinion Section Policy
All opinions and ideas are welcome. Factually inaccurate, libelous, defamatory, profane or hateful statements are not. Your words must be your own. All commentary is subject to editing for legibility. There is no length limit, but the shorter, the better the odds of people reading it. "Local" SCV-related topics are preferred. Send commentary to: LETTERS (at) SCVNEWS.COM. Author's full name, community name, phone number and e-mail address are required. Phone numbers and e-mail addresses are not published except at author's request. Acknowledgment of submission does not guarantee publication.
Read More From...
RECENT COMMENTARY
Thursday, Nov 21, 2024
The holiday season is just around the corner and it’s one of the most magical times of the year.
Wednesday, Nov 20, 2024
Supervisor Kathryn Barger commented on Attorney General Rob Bonta’s announcement that he is pursuing additional monitoring and strengthened protections for youth in Los Angeles County’s juvenile halls.
Wednesday, Nov 13, 2024
I think we’re all glad that the extreme heat of the past few months here in southern California has passed, and we are now enjoying some beautiful fall days.
Monday, Nov 11, 2024
This week, I took my Oath of Office for my third and final term as Fifth District Supervisor.
Monday, Nov 11, 2024
As we conclude the 2024 Fall season, I would like to thank all the athletic directors, school administrators, athletic trainers and anyone else responsible for helping implement and navigate our new Health and Safety Bylaws.
Thursday, Nov 7, 2024
Did you know that our local Santa Clarita Public Library offers passport acceptance services? Whether you’re planning a vacation, studying abroad or reconnecting with family, the Santa Clarita Public Library is here to support your journey.

Latest Additions to SCVNews.com
The Santa Clarita Valley Chamber of Commerce will hold its annual Awards + Installation event on Friday, Jan. 31 at the Hyatt Regency.
Jan. 31: SCV Chamber Awards + Installation Early Bird Tickets
The Valley Industry Assoction will host a Cocktails & Conversation event with Cameron Smyth on Thursday, Dec. 12, 5:30=7:30 p.m. at Margarita’s Mexican Grill, 23320 Valencia Blvd., Valencia, CA 91355.
Dec. 12: Cocktails & Conversation with Cameron Smyth
Following an extensive search, the Governing Board of the William S. Hart Union High School District has unanimously selected current Interim Superintendent Dr. Michael Vierra as the new Hart District Superintendent, filling the vacancy created when Mike Kuhlman resigned effective June 30.
Hart Board Selects Current Interim Superintendent to Fill Vacancy
"Christmas Carol: The True Meaning of Christmas" will be performed on stage at the Canyon Theatre Guild on weekends beginning Friday, Nov. 29 thru Monday, Dec. 23 at 24242 Main St., Newhall, CA 91321.
Nov. 29: ‘Christmas Carol, The True Meaning of Christmas’
The California Air Resources Board has approved a $34.94 million incentives funding plan that will continue support ongoing efforts to increase access to medium- and heavy-duty zero-emission trucks, buses and equipment, with a focus on small businesses.
CARB Incentive Plan Focuses on Fleets for Small Businesses
Preparing to decorate for the holidays? If you come across broken string lights that are no longer usable, instead of tossing in the trash you can now drop them off for recycling at one of the SAFE collection centers
Recycle Broken Holiday Lights at SAFE Collection Centers
The nonprofit Raising the Curtain Foundation will host a fundraising event, "Holidayland" with mid-century pop culture expert Charles Phoenix, on Sunday, Dec. 8 at 3 p.m.
Dec. 8: ‘Charles Phoenix Holidayland’ at Newhall Family Theatre
The Santa Clarita City Council will hold its regular meeting Tuesday, Nov. 26, beginning with a special closed meeting at 5 p.m., followed immediately with open session at 6 p.m.
Nov. 26: City Council Meets to Discuss Contracts, Open Space Naming
The American Cancer Society Relay for Life of Santa Clarita Valley will present its holiday boutique fundraiser, 10 a.m.-3 p.m. Saturday, Nov. 23, at Santa Clarita United Methodist Church, 26640 Bouquet Canyon Road, Santa Clarita, CA 91350.
Nov. 23: ACS Relay for Life SCV Holiday Boutique
California State Parks Office of Historic Preservation has announced it will begin accepting applications for the State Historic Rehabilitation Tax Credit Program at 8 a.m. on Jan. 6, 2025.
State Historic Rehabilitation Tax Credit Program Launch
1843 - Rancho Castec (Lebec-Tejon area) granted to French immigrant Jose Covarrubias [story]
Rancho Castec diseno map
Due to construction and weather delays, the closure of the exercise staircase at Central Park, 27150 Bouquet Canyon Road, Santa Clarita, CA 91350, will be extended through Nov. 28.
Central Park Exercise Staircase Closure Extended Thru Nov. 28
Santa Clarita Ballet's 30th anniversary production of "The Nutcracker" will perform, Saturday and Sunday, Dec. 14-15 at the Santa Clarita Performing Arts Center, 26455 Rockwell Canyon Road, Santa Clarita, CA 91355.
Dec. 14-15: Santa Clarita Ballet’s ‘The Nutcracker’
Registration is underway for the College of the Canyons winter 2025 session, which boasts more than 300 class sections.
COC Winter 2025 Registration Underway
Christmas came early for The Master's University Men's Basketball Head Coach Kelvin Starr.
TMU Men’s Basketball Knocks Off No. 2, Starr Sees 300th Win
Theatre in a Week and Off Book Theatre is back with its holiday one act comedy "Holiday Hijinx" Friday, Dec. 13- Sunday, Dec. 15 at The MAIN in Old Town Newhall.
Dec. 13-15: ‘Holiday Hijinx’ Presented by Theatre in a Week, Off Book Theatre
The Santa Clarita Master Chorale presents its Silver Bell Jubilee concert Sunday, Dec. 8, 4 p.m. at Santa Clarita Performing Arts Center, 26455 Rockwell Canyon Road, Santa Clarita, CA 91355.
Dec. 8:  Santa Clarita Master Chorale Presents Silver Bell Jubilee
The holiday season is just around the corner and it’s one of the most magical times of the year.
Mayor Cameron Smyth | Experience Holiday Cheer on the Tracks
Celebrate this special time of year with the 29th annual Winter Magic Lighted Boat Parade and holiday event Saturday, Dec. 7 at Castaic Lake, Lower Lagoon.
Dec. 7: The 29th Annual Winter Magic Lighted Boat Parade
1967 - Local voters approve formation of community college and elect COC's first five-member board - Dr. William G. Bonelli Jr., Bruce Fortine, Sheila Dyer, Peter Huntsinger, Edward Muhl [story]
COC board
You can make a difference in a child or teen’s life this holiday season through the Boys and Girls Club of the Santa Clarita Valley. You can volunteer at a club holiday event, host a toy drive, sponsor a club family or make a donation.
Hope for the Holidays with Boys & Girls Club of SCV
Art, in whatever the medium, can communicate so much. It can inspire imagination, exude peace and calm, or tell the world the stories of a community and a culture or connect on an extremely personal level.
Kalli Arte Collective to be CSUN’s First Orndorff Artist-in-Residence
The city of Santa Clarita invites community members to attend the unveiling of the newest inductees to the Walk of Western Stars.
Nov. 23: New Honorees Inducted into Walk of Western Stars
Supervisor Kathryn Barger commented on Attorney General Rob Bonta’s announcement that he is pursuing additional monitoring and strengthened protections for youth in Los Angeles County’s juvenile halls.
Barger on Protections for Youth in Juvenile Halls
SCVNews.com