On National S’mores Day – today, Aug. 10 – Girl Scouts of Greater Los Angeles is announcing, in celebration of 100 years of Girl Scouts selling cookies, that the organization will introduce a commemorative Girl Scout S’mores cookie. The cookie will be featured in the Los Angeles area’s 2017 lineup, where it will join classics like Thin Mints, Samoas, and Trefoils.
The new cookie is a s’mores-inspired crunchy graham sandwich cookie with creamy chocolate and marshmallowy filling. This cookie made with specialty ingredients was created with emerging consumer trends in mind. It contains no artificial flavors or colors, high fructose corn syrup, or hydrogenated or partially hydrogenated oils. It’s the first of its kind for Girl Scouts, and like the other specialty cookie offered — gluten-free Toffee-tastic — the cookie will be priced at $6, reflecting the cost of production. All other cookies will remain $5 a box.
To celebrate the new Girl Scout S’mores cookies, GSGLA will be prompting consumers to share how they “s’more” on social media, using #NationalSmoresDay and tagging @GirlScouts and @GirlScoutsLA.
The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s. The organization was one of the first to publish the iconic recipe under the name “Some More” in a 1925 issue of Girl Scout Leader magazine and, then, as “somemores” in an official 1927 Girl Scout publication. The popular s’mores recipe is just one component of Girl Scouts’ longstanding commitment to the outdoors, a cornerstone of the organization that plays a vital role in girls’ leadership development. When consumers purchase a box of Girl Scout S’mores cookies or any other variety of Girl Scout Cookies, they are investing in a girl’s future and can feel good that their Girl Scout Cookie purchase powers amazing experiences for girls.
Girl Scout S’mores give consumers another delicious way to support all the positive things girls do to impact their community — using their cookie earnings to fund projects like anti-bullying workshops, beach clean-ups, science and camp activities, and more.
Girl Scouts in Greater Los Angeles will sell cookies Jan. 29-March 12, 2017. In the meantime, Angelenos wanting to support Girl Scouts and get a sweet fix at the same time can purchase nuts and candy during GSGLA’s fall product program, Sept. 30-Nov. 20, which helps the girls kick-off their Girl Scout year. There’s even a s’mores candy mix. For more information, visit girlscoutsla.org.
About Girl Scouts of Greater Los Angeles
Girl Scouts of Greater Los Angeles, a 501(c)(3) nonprofit, serves more than 40,000 girls in partnership with more than 20,000 volunteers throughout the diverse communities of Los Angeles County and parts of Kern, San Bernardino, and Ventura counties. The council engages girls through programs in Leadership, Business and Financial Literacy, Outdoor Adventure, STE[A]M (science, technology, engineering, art, math), and Healthy Living. To join, volunteer, reconnect, or support, visit www.girlscoutsla.org or call 213-213-0123.