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SCVNews.com | SCV Economic Development Corp. Rebrands | 11-12-2012
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1961 - CalArts grad (MFA '92) and marine biologist Stephen Hillenburg, creator of Spongebob SquarePants, born in Oklahoma; developed prototype for Spongebob while studying at CalArts in 1989. Estimated net worth in 2012: $90 million [story]


New logo

[SCVEDC] – The Santa Clarita Valley Economic Development Corp. recently contracted Point of View Communications to re-design the organization’s logo and assist in branding. The new logo was revealed and approved at the SCVEDC’s Board of Directors meeting on Nov. 1, 2012.

“The SCVEDC was delighted to work with Point of View Communications to redesign our logo,” said Stacie House, Marketing Manager for the SCVEDC. “The new logo offers our organization a modern and bold look that will provide a strong visual element to our branding efforts. The new logo was strategically designed to offer versatility. This allows for simple modifications to the presentation of our logo as needed without straying away from the core elements of design.”

“We welcomed the opportunity to work with the Santa Clarita Valley Economic Development Corp. in helping further brand their organization as a recognized industry leader in attracting business into the region, facilitating business growth and forging beneficial relationships throughout the community,” said Teresa Todd, President and CEO of Point of View Communications. “Their logo now reflects the importance, strength and upward mobility of their organization, and reinforces their position as a leading regional business organization.”

Point of View Communications previously assisted the SCVEDC with a large-scale map project released earlier this year, and a trade show exhibit, which received an American Advertising Federation award for design excellence.

“The challenge was to strengthen the organization’s brand, while creating something recognizable for their clients, business partners and community to align themselves with,” said Steve Dole, creative director for Point of View Communications and owner of SD Creative Services.

Old logo

Developing a mark that conveyed the essence of the organization, could stand the test of time and be used in every imaginable visual application were overriding considerations in the design process, which extended over a two-month period, involved more than a dozen idea developments, and several rounds of revisions. “The final product hits all the key points and then some; it’s bold and contemporary, which aligns with their strong presence in the business community,” stated Dole.

In addition to the SCVEDC, Point of View Communications redesigned or revamped logos for two other local business organizations: the Valley Industry Association and SCV Chamber of Commerce. Privately-held companies also contact the agency for logo branding, such as King, King, Alleman & Jensen, SCV Facilities Foundation and SLM Specialized Landscape Management.

“A company’s brand does not begin and end with their logo,” said Todd, who has more than 30 years’ experience in marketing and related fields. “Rather, branding is delivering on a promise with a consistency of message, while establishing a relationship with the intended audience so that people know what they’re getting and can rely upon it.” The challenge for clients is to accomplish this at every audience touch point, through every possible communication channel, and amidst an ever-changing marketing landscape.

 

About Point of View Communications

Founded in 2008 by Teresa Todd, MBA, MA, Point of View Communications is one of the largest, independently-owned communication agencies in the San Fernando and Santa Clarita Valleys. Headquartered in Santa Clarita, California, Point of View Communications is a full-service, award-winning, advertising and public relations agency. For marketing to be successful in today’s convergent media landscape, it needs to take an integrated, strategy-driven, results-oriented, multi-disciplinary approach. Point of View Communications has helped deliver that type of approach for past and present clients, such as the Santa Clarita Valley Economic Development Corp.; Mission Valley Bank; King, King, Alleman & Jensen Accountancy Corporation; Vino 100; Valley Industry Association; SCV Facilities Foundation; and SCV Chamber of Commerce. Services include Public Relations, Integrated Marketing, Advertising, Media Relations, Social Media, Branding and Strategic Communications. Practice areas include consumer, business-to-business, non-profit and public affairs. Additional information is available at www.pointofviewcommunications.com | 661.257.4440 .

 

About the Santa Clarita Valley Economic Development Corp.

The Santa Clarita Valley Economic Development Corp. represents a united effort of regional industry and government leaders to provide an integrated approach to attracting, retaining and expanding a diversity of business and industry in the Santa Clarita Valley. Our overarching goals are to support the creation of high-paying jobs for our trained workforce, stimulate economic activity that grows the regional tax base and strategically position the Santa Clarita Valley and its businesses to better compete in the global economy. For more information visit SCVEDC.org.

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