1842 - California's first mining district established in SCV; Ygnacio del Valle, chairman [ story]
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Engagement Marketing: Email + Social = Success
Building lasting relationships with your existing customers and members drives business success, and using social media to complement these efforts is the cornerstone of any Engagement Marketing strategy. Now that you’re using social media to engage a broader audience, how can you combine all efforts, in order to drive measureable business results, in a way that increases your overall productivity? This seminar will teach you how small organizations can grow and engage their network of Fans, Followers, and email subscribers by:
- Integrating your current email marketing efforts and key social networks to drive awareness and promotional campaigns;
- Sharing engaging content and other promotions that amplify your word of mouth, keeping you top of mind and making it simple for customers to share your message;
- Effectively measure network growth, engagement, and impact in a way that meets – and exceeds – your organization’s success formula.
Register online at: http://tinyurl.com/856gjhl
Date: Wednesday, April 4
Time: 10:00 am – 12:00 pm
Cost: FREE + $2 parking fee (kiosk located in lot 14, machine takes $1 bills & quarters only)
Location: University Center at College of the Canyons, Room 258
26455 Rockwell Canyon Road, Santa Clarita 91355
Supercharging Your Facebook Marketing
It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendations, and interact with the brands they like. Too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content without a plan for turning “fans” into customers and advocates.In this seminar, you’ll learn:
- Why Facebook is important to your business
- The difference between posting and marketing on Facebook
- Drive more “likes,” more “shares,” and more business
- Plan: driving repeat business and amplifying word of mouth with a great offer!
- Publish: sharing your message easily to stay top-of-mind with others (engage!)
- Promote: growing your business and measuring results.
You’ll also learn 10 best practices that you can do today to supercharge your Facebook marketing and take that word-of-mouth marketing to the next level. Register online at: http://tinyurl.com/7qu4urx
Date: Wednesday, April 4
Time: 1:30 pm – 3:30 pm
Cost: FREE + $2 parking fee (kiosk located in lot 14, machine takes $1 bills & quarters only)
Location: University Center at College of the Canyons, Room 258
26455 Rockwell Canyon Road, Santa Clarita 91355
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Accessing Capital – Finding Funding for Your Business – FREE – Citi Sponsored
If you want/need a loan to start or build your business, or if you need some financial help to survive this recession, this workshop is for you. Learn the 5 C’s of credit so you will know what lenders are looking for when considering lending you money. You will receive information about available small business loan programs designed to assist businesses during a recession. Lastly, you will learn about the importance of having a well thought out business plan when asking for credit or loan consideration from a bank or other lenders. Register online at: http://tinyurl.com/7yoca2k.
Date: Thursday, April 5
Time: 9 am – 11 am
Cost: FREE + $2 parking fee (kiosk located in lot 14, machine takes $1 bills & quarters only)
Location: University Center at College of the Canyons, Room 222
26455 Rockwell Canyon Road, Santa Clarita 91355
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How to Successfully Start Your New Business
This hands-on workshop will help you get started quickly as you learn the steps necessary to successfully launch your new business. Learn to prepare a written plan you can use to build and grow a profitable business. Learn the best way to structure your business as you identify and focus on the key marketing, sales and financial issues of your business and how to bring it all together. This powerful event has helped many entrepreneurs just like you achieve success.
Date: Tuesday, April 10
Time: 9 am – 11 am
Cost: $30 + $2 parking fee (kiosk located in lot 14, machine takes $1 bills & quarters only)
Location: University Center at College of the Canyons, Room 222
26455 Rockwell Canyon Road, Santa Clarita 91355
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QuickBooks Boot Camp
In this day long workshop, participants will learn how to set up their company file from scratch; how to create a quality chart of accounts; how to create new vendors, customer, items and accounts. You will also learn how to pay bills, invoice customers, receive payments, make deposits and reconcile bank accounts. An introduction to the report center will be covered, including how to create a Profit & Loss Statement and a Balance Sheet. Ideal for business owners, office managers, and bookkeepers who are brand new to QuickBooks, as well as, existing users who would like some formal education in one of these QuickBooks features. Training held in a computer lab with limited seating. Please note that there will be a one-hour lunch break, lunch not provided.
Date: Friday, April 13
Time: 10 am – 4:30 pm
Cost: $99 + $2 parking fee (kiosk located in lot 14, machine takes $1 bills & quarters only)
Location: University Center at College of the Canyons, Room 309
26455 Rockwell Canyon Road, Santa Clarita 91355
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LinkedIn 101
In this two-hour hands-on workshop in the computer lab, you’ll learn how to more effectively use LinkedIn to grow your business and increase your circle or connections. You’ll receive tips on improving your profile and learn how to become an expert in your industry or area of interest on LinkedIn. When you leave, you’ll have the necessary skills to add to your network, build new relationships online, and enhance existing relationships with other like-minded business professionals. Please come with a free LinkedIn profile already created. Limited seating. Register online at: http://tinyurl.com/6renecs.
Date: Friday, April 13
Time: 10 am – 12:00 pm
Cost: FREE
Location: University of Antelope Valley, Park View Campus Room 40
808 W. Ave J, Lancaster
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LinkedIn 101
In this two-hour hands-on workshop in the computer lab, you’ll learn how to more effectively use LinkedIn to grow your business and increase your circle or connections. You’ll receive tips on improving your profile and learn how to become an expert in your industry or area of interest on LinkedIn. When you leave, you’ll have the necessary skills to add to your network, build new relationships online, and enhance existing relationships with other like-minded business professionals. Please come with a free LinkedIn profile already created. Limited seating.
Date: Saturday, April 14
Time: 9 am – 11:00 am
Cost: $35 + $2 parking fee (kiosk located in lot 14, machine takes $1 bills and quarters only)
Location: University Center at College of the Canyons, Room 213
26455 Rockwell Canyon Road, Santa Clarita 91355
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You are invited to join SBDC’s Masterminds, a small business and entrepreneurial training and development group facilitated by an SBDC Business Advisor. Come enjoy roundtable discussion on opportunities and problems facing SCV small business owners. Hear expert guest speakers on pertinent business topics. We meet the 1st and 3rd Wednesday of each month between 8:30 am and 9:30 am at the Chamber of Commerce office. Call the SBDC at 661-362-5900 for more details.
Date: First & Third Wednesday of each month (April 4 & April 18)
Time: 8:30 am – 9:30 am
Cost: $35/quarter – First Meeting FREE
Location: SCV Chamber of Commerce
27451 Tourney Road, Santa Clarita
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