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1970 - Lagasse family helps save Mentryville buildings as Newhall and Malibu brush fires erupt & join into worst fire in SoCal history. Twelve fires over 10 days burn 525,000 acres, kill 13 people and destroy approx. 1,500 structures. [story]


Santa Clarita-based agency caters to Hispanic market
| Friday, Jan 27, 2012

Power Media Group started from humble beginnings in founder Patricia Gracia’s living room. The advertising agency specializes in catering to the Hispanic market and has had incredible success in the last decade. It is now a family run business based in the Santa Clarita Valley with Patricia’s husband, Tony, now the company CEO and a full partner. Tony joined the company three years into its operation and his main role within the company is to manage the finances of both PMG and its clients.

By paying attention to small details and showing genuine care and support for its clients, PMG has become one of the most successful advertising agencies in the United States. A big part of the reason for the company’s incredible work ethic is due to the experience Patricia gained whilst working at the Peninsula Hotel in California. Whilst working there she learned that attention to detail is what really counts and takes a customer’s experience from being serviceable to one they’ll remember.

The company was founded in 2001 and quickly managed to attract clients. Together Tony and Patricia work with their clients to help them not only with their finances and the marketing aspect of their business but also to find new directions to take their business in and improve their overall brand and market presence. Being an immigrant herself, originally from Peru, Patricia has a unique perspective on the needs of the Hispanic market and is able to to develop a relationship with PMGs clients that is both target-oriented but also personal.

Tony and Patricia have proved to be a formidable team and in the last ten years have won numerous awards for their work including Latin Business Association’s Sol Award and the US SBA’s Minority Small Business Champion of the Year Award for 2010 amongst others. The company has proven to be an inspiration to its local community and at it’s recent 10th Anniversary celebration was U.S. Rep. Howard “Buck” McKeon.

Now in 2012 the company continues to go from strength to strength and was recently granted a real estate loan  acquisition of a new 11,000 square foot premises for its clients and customers. Tony and Patricia have shown that with determination and the right work ethic there is no limit to what can be achieved in business.

 

About Power Media Group

A public relations and advertising agency specializing in creating all-inclusive Spanish language campaigns for high-profile clients, including Universal Music Latin and Creativa Interiors Primor, Power Media Group helps businesses build lasting relationships with the Latino community. As the 2010 Minority Small Business Champion of the Year, Power Media Group utilizes grassroots media campaigns to reach out to the booming Hispanic population, who contribute more than $1 trillion to the U.S. economy annually. Last year, principals Patricia and Tony Gracia launched the Power Woman Business Center, http://www.powerwomanbc.com, a business incubator that reaches out to diverse entrepreneurs who are trying to develop and grow their businesses during these precarious economic times.

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