At this New Heights Workshop, digital market expert, Sheri Candler, will walk filmmakers through the important process of audience identification with emphasis on where to find an audience (both online and offline) and the key tools available to filmmakers to capture their audience’s attention and compel that audience to watch their film. The workshop is on April 12 from 7 to 9 p.m. at The Centre.

Key focus areas of this workshop include: developing a targeted marketing plan and finding your “niche,” identifying the emotional and psychological drivers in your story that will help pinpoint your core audience, and identifying key marketing needs to attract them to your story.

As a filmmaker, you will also learn about discerning the difference between a Mass, Niche and Core audience and how to use research tools to give you a better understanding of the size and motivations of your core audience. Sheri will discuss which promotional tactics work best and how to effectively utilize social media, advertising, publicity and crowdsourcing. She’ll delve into budgeting your marketing needs, the value of email databases, preparing for marketing while in production, and more.

Sheri Candler is a digital marketing strategist and social media practitioner. She has worked with The Film Collaborative, a Los Angeles based non-profit film distribution and filmmaker education organization, consulting with filmmakers on the marketing strategies for their films. Her articles on social media marketing for independent films have appeared in industry publications such as Indiewire, MovieMaker Magazine and Sundance Artists Services and she has spoken at industry events for the American Film Market, Federation of European Film Directors Annual Meeting and the Directors Guild of America.

She co-authored the books “Selling Your Film Without Selling Your Soul” in collaboration with “The Film Collaborative” and Jon Reiss, and a second edition, “Selling Your Film Outside the U.S.,” focused on the changes in the film distribution landscape in Europe. She is now the Social Media Editor for KCETLink Media Group in Los Angeles where she uses social media platforms and analytic tools to help promote programming, collaborate with producers and editors to create social media content, contribute to reaching fundraising and business goals and to expand the reach of the media group into local communities.

You may connect with her online via Twitter at @shericandler; Facebook at Sheri Candler Marketing and Publicity; and Linkedin at Sheri Candler.