Mellady Direct Marketing was honored to receive an award from the regional American Advertising Federation affiliate for its work on a 2014 nonprofit fundraising appeal campaign.
The bronze award for the Integrated Campaign category was presented at Friday’s AdPros LA ADDYS Award luncheon at the Tournament Players Club in Valencia, for Mellady Direct’s work on the “Hop Aboard the WiSH Bus” campaign for the WiSH Education Foundation.
The nonprofit WiSH Education Foundation raises funds to help provide for needs in the William S. Hart Union High School District that go above and beyond what tax dollars provide. In 2014, Mellady Direct worked with WiSH to design, produce and implement an integrated fundraising campaign that included a letter to donors and potential donors, a brochure, plus email, social media and website elements.
“Over the last several years, we have continued to work with more and more nonprofit organizations, and it is so rewarding to help them in their mission to serve the community,” company President Jill Mellady said. “Receiving this award is a really meaningful acknowledgment of the hard work our team puts into the marketing campaigns we create.”
Creative Director Steve Dole said the award also helps create recognition for WiSH.
“It’s clients like WiSH and their infectious passion for what they do that help us do great work,” he said. “It’s very satisfying to receive this award and raise more awareness for the work WiSH is doing for our community.”
AdPros LA includes professionals in advertising, graphic design, digital design and media, photography and marketing communications. The annual ADDYS awards honor the year’s best work from members in regions including Santa Clarita Valley, Antelope Valley, San Fernando Valley and Simi Valley.
About Mellady Direct Marketing
Founded in Santa Clarita in 1986, Mellady Direct Marketing is a full-service digital and print marketing agency, offering design, print and mail services, working with a variety of businesses and nonprofit organizations. Ranked by the San Fernando Valley Business Journal as one of the region’s top 10 PR and marketing firms, in 2014, Mellady Direct was named Small Business of the Year at the SCV Leadership Awards. For more information visit www.melladydirect.com.
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