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Seattle, Wash. & Austin, Texas — Amazon’s acquisition of Whole Foods Market will close on Monday, August 28, and the two companies will together pursue the vision of making Whole Foods Market’s high-quality, natural and organic food affordable for everyone.

As a down payment on that vision, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come.

In addition, Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system, and when this work is complete, Amazon Prime members will receive special savings and in-store benefits.

The two companies will invest in additional areas over time, including in merchandising and logistics, to enable lower prices for Whole Foods Market customers.

“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” said Jeff Wilke, CEO of Amazon Worldwide Consumer.

“To get started, we’re going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85 percent lean ground beef, and more,” Wilke said.

“And this is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together,” he said. “There is significant work and opportunity ahead, and we’re thrilled to get started.”

“It’s been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers,” said John Mackey, Whole Foods Market co-founder and CEO.

“By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people with Whole Foods Market’s high-quality, natural and organic food,” Mackey said.

“As part of our commitment to quality, we’ll continue to expand our efforts to support and promote local products and suppliers,” he said. “We can’t wait to start showing customers what’s possible when Whole Foods Market and Amazon innovate together.”

Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come.

Customers will enjoy lower prices on products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more.

In the future, after certain technical integration work is complete, Amazon Prime will become Whole Foods Market’s customer rewards program, providing Prime members with special savings and other in-store benefits.

Whole Foods Market’s healthy and high-quality private label products — including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch — will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.

Amazon Lockers will be available in select Whole Foods Market stores. Customers can have products shipped from Amazon.com to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.

This is just the beginning – Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems.

Whole Foods Market will continue to grow its team and create jobs in local communities as it opens new stores, hires new team members, and expands its support of local farmers and artisans.

The company will maintain operations under the Whole Foods Market brand, preserve its high standards and commitment to providing the finest natural and organic foods, and continue to source from trusted vendors and partners around the world. John Mackey will remain as CEO and Whole Foods Market’s headquarters will stay in Austin, Texas.

The preceding was a press release from the Whole Foods Market Newsroom.

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24 Comments

  1. Gail Ortiz says:

    Robyn, this is for you. ?

  2. Eric Baker says:

    But the food is still moldy, limp mushy and over priced.

    • Chris Hosea says:

      What? But like what? No, really, WHAT?

    • Eric Baker says:

      You heard me.. Shop around in there… I’ve had so much moldy food from there… And mushy produce that was far from fresh. They do a poor job with keeping fresh product out there. Many times, I’ve caught them over charging me, and had to go back! They rang it up way higher! That wasn’t just a lil mistake… They have been busted many times before, pulling these scams on people. They were well aware of it, and continued to do it, unless they got called on it, by a customer. I go to Sprouts, and Trader’s and Valley Produce. Much better, and much cheaper! Haven’t had any issues there… Even Lassen’s!

  3. Susan Tran says:

    Emi Shimamoto Jackie Shimamoto

  4. Kaela Larson ? maybe I can start shopping here haha

  5. You mean Whole Paycheck? With our family of 6, I couldn’t possibly shop there LOL

  6. Ashley Manzo says:

    Clarissa Marie Lozano

  7. Max Lang says:

    Not their cheeses.

  8. J. Marten says:

    Trader Joes is wonderful. Between them & Costco I don’t need another store.

  9. It’s a MARKETING strategy to get people back in their doors who abandoned them because their prices are ridiculous, AND to get the Amazon & WF name out their in each respective community. Take a look at HOW MANY prices they truly discounted, divide that by their estimated overall SKU’s… and you have less than 2% of their items. Puleeez…

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