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SCVNews.com | COC Small Business Development Center Training Sched. (7-16-2013) | 07-16-2013
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1961 - CalArts grad (MFA '92) and marine biologist Stephen Hillenburg, creator of Spongebob SquarePants, born in Oklahoma; developed prototype for Spongebob while studying at CalArts in 1989. Estimated net worth in 2012: $90 million [story]


biz_logo_sbdcMonster Marketing Mistakes

Yes, it is almost certainly true – you are making mistakes when marketing your business products and services.  Come prepared to listen, learn and discuss what you can and should do to fix those mistakes.  Bring your business cards, flyers and a link to your website to have them challenged by your peers and a 35 year expert marketing executive who has already helped more than 400 clients just like you!  This event can make a powerful and profitable difference for your business, whether you are an experienced pro or just getting started.

 

Register online at: http://tinyurl.com/Monster-Mkt-Mistakes-071813

 

Date: Thursday, July 18

Time:  9:30 am – 12:30 pm

Cost: FREE
Location:  Build WorkSource Center
  9207 Eton Ave., Chatsworth 91311
Essential Steps for Writing a Business Plan

A business plan is a necessity for the success of your business! This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of goals and outline methods to achieve these goals. Critical topics such as business development, marketing plans, advertising strategies, financial analysis & budgeting will be covered. Attendees may bring a laptop to work on their business plan during the training.

 

Date: Tuesday, July 23

Time:  9:00 am – 12:00 pm

Cost: $35 + $2 parking fee (kiosk located in lot 14)
Location:  University Center at College of the Canyons, Room 222
  26455 Rockwell Canyon Road, Santa Clarita  91355
2013 Export Workshop Series Comes to the SFV!

The SBDC, the Port of Los Angeles, and its’ industry partners are bringing the 2013 Export Workshop Series to the San Fernando Valley.  This highly touted eight part series, beginning May 1 and running through August 7, includes:

For more information about a particular session or to register for a specific training, click on the name of the class above.  To register for the entire series click here:  http://tinyurl.com/ExportUSFValley2013

  

Date:  As shown above

Time:  9 am – 12 pm

Cost:  FREE

Location: ITT Technical Institute

12669 Encinitas Ave., Sylmar  91342  – 5 Freeway at Roxford exit

How to Successfully Start Your New Business

This hands-on workshop will help you get started quickly as you learn the steps necessary to successfully launch your new business. Learn to prepare a written plan you can use to build and grow a profitable business. Learn the best way to structure your business as you identify and focus on the key marketing, sales and financial issues of your business and how to bring it all together. This powerful event has helped many entrepreneurs achieve success.

 

Date: Wednesday, July 24

Time:  9:00 am – 11:00 pm

Cost: $30 + $2 parking fee (kiosk located in lot 14)
Location:  University Center at College of the Canyons, Room 325
  26455 Rockwell Canyon Road, Santa Clarita  91355
The Power of Email Marketing

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

  • What is permission-based email marketing and becoming a trusted sender
  • Email list building
  • Increasing deliverability and open rates
  • Writing good subject lines and content – getting readers to take action
  • Tracking results and what to do with this information
  • How email and social media marketing work together to achieve goals

PLUS a bonus session: Creating emails that Rock. Take a sneak peek at the Constant Contact tools and how easy it is to create a branded email campaign.

 

Register online at:  http://tinyurl.com/Power-Email-Marketing-072413

 

Date: Wednesday, July 24

Time:  8:30 am – 11:00 am

Cost: FREE + $2 parking fee (kiosk located in lot 14)
Location:  University Center at College of the Canyons, Room 301
  26455 Rockwell Canyon Road, Santa Clarita  91355
How to Successfully Start Your New Business

This hands-on workshop will help you get started quickly as you learn the steps necessary to successfully launch your new business. Learn to prepare a written plan you can use to build and grow a profitable business. Learn the best way to structure your business as you identify and focus on the key marketing, sales and financial issues of your business and how to bring it all together. This powerful event has helped many entrepreneurs achieve success.   Register online at:  http://tinyurl.com/Start-New-Business-072613

 

Date: Friday, July 26

Time:  10:00 am – 12:00 pm

Cost: FREE
Location:  University of Antelope Valley
  44055 North Sierra Highway, Lancaster  93534
New Client Orientation

This orientation will give insight into starting and running a successful small business.  You will learn all about what the Small Business Development Center (SBDC) has to offer and how we can assist you in establishing or maintaining your small business through one-on-one consultation and training seminars. We offer the New Client Orientation free of charge to all new clients.

 

Register online at: http://tinyurl.com/New-Client-071913

 

Date: Tuesday, July 30

Time:  10:00 am – 11:00 am

Cost: FREE + $2 parking fee (kiosk located in lot 14)
Location:  University Center at College of the Canyons, Room 222
  26455 Rockwell Canyon Road, Santa Clarita  91355
LinkedIn for Business Development and Networking

Whether you are a Beginner, Intermediate or Advanced user of LinkedIn, this workshop has something new and essential for you! Using LinkedIn actively and strategically, you can and will grow your business!

Learn how to:

  • Create / improve / complete your LinkedIn profile and presence to increase your visibility and the probability of being found by others
  • Build a network that expands your search capability
  • Utilize Groups and Advanced Search to prospect for, find and connect with potential new Customers, Strategic Referral Partners, Vendors and Service Providers, and Industry Peers
  • Expand your Search Results list (and save the cost of Premium services)
  • Message within LinkedIn for free with in-direct connections (and save the cost of Premium services)
  • Identify the last name of 3rd level connections (and save the cost of Premium services)
  • Find contact information (including phone and email addresses) for in-direct connections

LinkedIn is the largest professional networking site on the internet with more than 225 million members; and, in fact, it is the 25th most visited website! Think of LinkedIn as a world-wide Business Directory, but compared to other directories and sales leads lists, LinkedIn profiles provide so much more information about you and others including your business and work history, network, recommendations, volunteer activities, interests, etc. In 2012, more than 5 billion people searches were conducted – potential customers and business partners are looking for you – make sure that they find you and connect with you!

 

Date: Tuesday, July 30

Time:  9:00 am – 11:00 pm

Cost: $35 + $2 parking fee (kiosk located in lot 14)
Location:  University Center at College of the Canyons, Room 223
  26455 Rockwell Canyon Road, Santa Clarita  91355
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