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October 20
1873 - Santa Barbara lawyers Charles Fernald and J.T. Richards purchase Rancho San Francisco for $33,000 (75 cents an acre) in a sheriff's sale [story]


The 2015 VIA Leadership Program kicks off on March 10th!
Reserve your place now!

The Leadership Program will fully acquaint participants with the work of the Valley Industry Association and the steps toward leadership roles, will bring in experts to discuss various aspects of leadership, will provide recommended reading and homework related to the topics, will assign business-related projects to participant teams and publish the results, and will introduce participants to key community contacts and leaders.
Here are some of the topics we will cover this year:
Team Building
Behavioral Styles
Leading Meeting & Time Management
Ethics & Integrity
Communication Skills
Problem Solving & Critical Thinking
Here’s what some past participants had to say about the program:

“VIA Leadership Program is a pool of never-ending knowledge, success and support that can be used for any stage of business and continuous growth.”

-Brandon Fried, class of 2014
Hands for Hire

“This program provides the opportunity to grow as a leader, build relationships and learn from leaders in our community. It has been a valuable experience for me.”

-Gwen Bagley, class of 2014

YMCA of Santa Clarita Valley
“The leadership program that the Valley Industry Association provides is unlike any other leadership program in the Santa Clarita Valley… I highly recommend the program to any of the business owners along with new and upcoming employees who really want to prove their worth rather than just talk about it.”

-Chris Schrage, class of 2013

LBW Insurance & Financial Services

Contact the VIA office at (661) 294-8088 or admin@via.org if you are interested in the program or would like more information. The program cost is $200 per person. There is limited space and spots fill up fast!
Tuesday, February 17 – 11:45 am
Valencia Country Club
27330 Tourney Road
Valencia 91355
David Poole and Brian Koegle from Poole & Shaffery, LLP will offer their annual Employment Law Update with a review of the latest federal and state regulations and recent case law.
Haley Wiener of LBW Insurance and Financial Services will deliver an update on ACA compliance and what employers should aniticipate in 2015 and beyond.
We hope to see you there! RSVP through our website or contact the VIA office at
(661) 294-8088 or
admin@via.org.
Learn how to keep your business safe
Register for the SCV Sheriff’s Foundation Business Security Series at scvedc.org/security.
Call (661) 288-4400 or email scvedc@scvedc.org to learn more about these informative seminars which will cover crucial topics such as cybercrime, theft control, and local crime trends.
Join us for VIA’s Get Acquainted Breakfast!

Friday, February 20

7:30 – 9:00 a.m.

Hilton Garden Inn

27710 The Old Road

Valencia, CA 91355

 

Whether you are a new member of VIA or have been established as a member for quite some time, we encourage you to attend the breakfast to become more fully acquainted with the work of VIA and the ways you can benefit from involvement and participation, whether it be through committees, programs or special events. VIA Board members, committee chairs and staff will be available at the event to talk with you and help you identify the best ways to gain maximum benefits from your membership.

Continental breakfast will be served and there is no charge for this event. Please RSVP to the VIA Office at (661) 294-8088 or admin@via.org by Friday, February 13th.
Take your sales to
the next level!
The new VIA Sales Academy, starting on Friday, March 20th, will help both professional and non-professional sales people with their sales techniques and approaches. The 6 sessions take place every Friday from 7:30 – 9:00 am at Stay Green, located at 26415 Summit Circle Drive.
Some of the topics at these sessions include:
* Communications
* Relationships
* Presentation Skills
* Overcoming Objections
* Getting Past the Gatekeeper
* Negotiations Skills
* Indirect Sales Techniques
* Time Management for Sales People

* Behavioral Styles and Successful Selling

Find out more information in the latest issue of VIA WORKS, or by contacting the VIA office at (661) 294-8088 or admin@via.org.
The cost is $49 per session or $249 for all 6 sessions.
Sponsorship opportunities are available.

 

Thursday, Feb. 26th
5:30-7:30 PM
California Bank & Trust
25420 The Old Road
Valencia, CA 91381
Invite your friends and colleagues to come and enjoy after hours networking in a relaxed setting!
RSVP here or by calling
(661) 294-8088 or emailing
admin@via.org!
The cost is $15 for VIA members and $25 for non-members.
SAVE THE DATE!
VIA’s 2015 BASH will be held at the Hyatt Regency Valencia on Friday, September 25th! This black tie event supports the Connecting to Success program which educates thousands of local students on the skills they need to be successful in the workforce.
Jumpstart your 2015 marketing with an ad in the VIA WORKS! newsletter
Full Page $895
Half Page $475
Quarter Page $275
Eighth Page $175
You can also sign up for a 4-issue commitment!
VIA Works is published quarterly and distributed to 2500 VIA members and business owners. Call VIA at (661) 294-8088 or email at admin@via.org.
Monthly Marketing Opportunities!
Reach 150 contacts for only $150 by including your flyer or marketing piece in the VIA luncheon presentation folders.
Also, you can bring your retractable banner to display at VIA’s monthly luncheons. The price is $25 per luncheon (3 month minimum, reservations required).
Contact the VIA office today to submit flyers or set up a banner: (661) 294-8088 or admin@via.org.
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