header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather


 
Calendar
Today in
S.C.V. History
March 18
1919 - Fire destroys abandoned second Southern Hotel, built 1878 in Newhall (corner Main & Market) [story]
Second Southern Hotel


Commentary by Carl Kanowsky
| Monday, Mar 23, 2015
Carl Kanowsky, Esq.

Carl Kanowsky, Esq.

If you’ve been to any nonprofit event in our valley, you know Greg Amsler either by sight or by reputation or both. Greg, proprietor of Salt Creek Grille, ranks at the top of the list of most giving restaurateurs in the Santa Clarita Valley.

Beyond having a big heart, Greg owns one of the most successful steak houses around. As part and parcel of that achievement, Greg has also developed a refined appreciation for wine.

Greg’s restaurant experience began in college as a waiter and bartender. Not then realizing his calling, after graduation he did medical sales for 15 years. Rumors continue to this day that the racy drug salesman portrayed by Jake Gyllenhaal in “Love & Other Drugs” was essentially biographical of Greg in his younger years.

Acknowledging that he was meant to run restaurants, Greg founded Salt Creek 16 years ago. That’s when his wine education began. He’s in charge of the wine list and learned over the years what the SCV will buy.

One of his biggest challenges has been luring diners to move off from their comfort wine to a new discovery that Greg’s convinced they will love. When pushing one of his new wine discoveries, he’ll offer samples just so the wine gets some exposure. Two new pinot noir additions from Oregon to the wine list demonstrate how this can be successful, Sineann and Ponzi. It took a while but now they’ve both “taken off.”

Greg Amsler

Greg Amsler

(Hint to the reader: If you go on Monday nights, you can get a bottle of either one, as well any bottle under $100, for 50 percent off.)

Pinots are selling well, cabernets continue to perform, and Kendall Jackson Chardonnay is a mainstay. But more importantly, Salt Creek’s diners are looking for value. A cult wine won’t sell just because of its name. He carries Opus One and Silver Oak but has comparable cabs that are significantly less expensive. He’ll encourage folks to try new things, knowing that if they learn that Greg knows what he’s talking about, they’ll return.

Greg keeps an inventory of about 700 wines, all maintained at proper temperature and humidity. (He bemoans that he lacks a sexy gal in a swing to get the bottles. Ah, well, sacrifices.) He also has two wine lists – one for bottles he has deep inventory of, another higher priced and limited availability.

His prices, while not cheap, are fair and reflect the industry standard of multiplying his cost per bottle by a factor of two to four. But his bargain is that his corkage fee is only $10. For Greg, what’s most important is that the Salt Creek customer enjoys her dining experience and believes she has received good value for her dollar.

As Greg says, wine is part of the culture of Salt Creek. I like that kind of culture.

 

Carl Kanowsky of Kanowsky & Associates is an attorney in the Santa Clarita Valley. He may be reached by email at cjk@kanowskylaw.com.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


Opinion Section Policy
All opinions and ideas are welcome. Factually inaccurate, libelous, defamatory, profane or hateful statements are not. Your words must be your own. All commentary is subject to editing for legibility. There is no length limit, but the shorter, the better the odds of people reading it. "Local" SCV-related topics are preferred. Send commentary to: LETTERS (at) SCVNEWS.COM. Author's full name, community name, phone number and e-mail address are required. Phone numbers and e-mail addresses are not published except at author's request. Acknowledgment of submission does not guarantee publication.
Read More From...
RECENT COMMENTARY
Monday, Mar 18, 2024
Unlike our children who enjoy a week-long spring break, we adults no longer have that luxury.
Friday, Mar 15, 2024
Friday, Mar 15, 2024
Spring has definitely arrived and, along with sunnier days, we're all looking forward to celebrating this “season of new beginnings.” At Henry Mayo Newhall Hospital Foundation, Spring brings an abundance of activities, some new and some treasured traditions.
Wednesday, Mar 13, 2024
In March of 2022 my husband and I volunteered to provide foster care for a two-year-old female Great Pyrenees dog for the Great Pyrenees Association of Southern California Rescue.
Monday, Mar 11, 2024
If you’re looking for local delicious food and drinks, live music and engaging activities that stimulate all your senses, then look no further.
Friday, Mar 8, 2024
It’s no secret that insurance providers have become more conservative because of increased wildfire threats across our county and state. As a result, homeowners are put in a tough position: pay higher premiums and comply with varied, costly and inconsistent mitigation requirements or lose your insurance.

Latest Additions to SCVNews.com
College of the Canyons notched its first victory at the newly named Mike Gillespie Field on Saturday, winning its second straight conference series, this time over visiting Bakersfield College, by a 6-4 final score. 
Cougars Notch First Win at Mike Gillespie Field
MIAMI GARDENS, Fla. -- The Master's University hit 20 3-pointers, one shy of the program record in a game, to defeat the St. Thomas Bobcats 122-91 in the second round of the National Association of Intercollegiate Athletics Men's Basketball National Championship tournament.
Mustangs Advance to NAIA Sweet 16
The Master's University baseball team lost a pair of 1-run games Saturday against the Menlo Oaks in Atherton, Calif.
Mustangs Drop Three Games to Menlo
The Los Angeles County Development Authority is excited to announce that its executive director, Emilio Salas, has been appointed to a two-year term to serve as a member of the national Strategic Planning Advisory Committee for the National Association of Housing and Redevelopment Officials (NAHRO).
LACDA’s Emilio Salas Appointed to National Planning Advisory Committee
The 28th Annual Santa Clarita Cowboy Festival is back with your favorite musical performers and an exciting lineup of new acts.
Santa Clarita Cowboy Festival Live Music Performers Announced
REDLANDS — College of the Canyons track and field recorded a dozen top-10 finishes and established 30 new personal records while competing at the University of Redlands Invitational on March 15. 
Cougars Earn Top-10 Finishes at Redlands Invitational
There is so much to learn from different customs and cultures and you don’t need a plane ticket to experience it all.
City’s 2024 ‘Celebrate’ Lineup Released
Big Chicken, the star-powered fast casual chicken concept, which has a location in Santa Clarita, is fueling the mania for the Big Tournament with a nationwide Big Bracket Challenge.
Compete for Chance to Open Shaquille O’Neal Chicken Restaurant
California State University, Northridge’s Spring 2024 Cinematheque series will pay tribute to Hollywood casting director and producer Deborah Aquila, executive vice president and head of casting at Paramount Television Studios and CBS Studios, to mark the end of Women’s History Month on Wednesday, March 27.
Legendary Casting Director Deborah Aquila to Speak at CSUN
On Friday, March 22, the Uniquely Abled Academy (UAA) at College of the Canyons will host a graduation ceremony for nine students who have completed the UAA’s pilot robotics training program.
March 22: COC’s Uniquely Abled Academy Robotics Graduation
The Los Angeles County Department of Parks and Recreation is excited to announce spring has sprung at its local parks, including those in the Santa Clarita Valley.
L.A. County Parks Releases Spring Jubilee Dates
The city of Santa Clarita’s Film Office released the list of six productions currently filming in the Santa Clarita Valley for the week of Monday, March 18 - Sunday, March 24.
‘Bosch Legacy,’ ‘CSI Vegas’ Among Six Productions Filming in SCV
Unlike our children who enjoy a week-long spring break, we adults no longer have that luxury.
Ken Striplin | Register Now for Spring Break Camp 2024
The Los Angeles County Department of Public Health cautions residents who are planning to visit the following Los Angeles County beaches to avoid swimming, surfing and playing in ocean waters due to bacterial levels exceeding health standards when last tested.
Ocean Water Advisory Continues for L.A. County Beaches
The California Department of Motor Vehicles now offers a faster way for businesses to check that their employees have clean driving records using the new online Employee Pull Notice (EPN) Service.
DMV Launches Enhanced Digital Employer Pull Notice Service
1919 - Fire destroys abandoned second Southern Hotel, built 1878 in Newhall (corner Main & Market) [story]
Second Southern Hotel
1927 - Newhall telephone exchange, est. 1900, now serves 100 phones [story]
telephone
2003 - Lifesize sculpture honoring heroes of St. Francis Dam disaster unveiled in Santa Paula [video]
The Warning
In the first of three matches on consecutive nights in Arizona, The Master's men's volleyball team defeated Benedictine-Mesa in three sets 27-25, 28-26, 25-19.
TMU Men’s Volleyball Sweeps Benu in Arizona
Greg Herrick, the former longtime College of the Canyons women's basketball head coach who recorded 611 career wins while winning 16 conference titles, was inducted into the California Community College Women's Basketball Coaches Association (CCCWBCA) Hall of Fame during the organization's annual Banquet of Champions at Mt. San Antonio College on March 13.
Longtime COC Women’s Basketball Coach Herrick Enshrined in Hall of Fame
The Santa Clarita Planning Commission will hold its regular meeting Tuesday, March 19, at 6 p.m. in City Council Chambers City Hall, 23920 Valencia Blvd. 1st Floor, Santa Clarita, CA 91355.
March 19: Planning Commission to Discuss Wiley Canyon Mixed Use Project
Attend the city of Santa Clarita's most unique egg hunt, the Splash N’ Dash at the Santa Clarita Aquatics Center, presented by Kaiser Permanente.
March 30: Dive into Spring at Splash n’ Dash Egg Hunt
String orchestras and concert bands from around the Santa Clarita Valley and Southern California will participate in the Southern California School Band & Orchestra Association concert festival hosted by West Ranch High School on Tuesday, March 26 and Wednesday, March 27, 10 a.m.-9:30 p.m.
March 26-27: SoCal School Band, Orchestra Concert Festival
SCVNews.com