[Sunkist, Valencia, Calif.] – Citrus season has arrived and Sunkist is letting consumers know that navel oranges are at their prime.

“Consumers today want to eat seasonally, and retailers can capitalize on this desire by educating consumers in-store about what produce items are at their best,” said Joan Wickham, Sunkist Manager of Advertising and Public Relations. “Sunkist’s new Peak Season Navel orange program tells consumers that we are now harvesting peak-season Navels, with a perfect blend of sweetness, flavor and eating quality.”

This program emphasizes Sunkist’s rich heritage and commitment to quality – stating ‘Sunkist, with Rich Citrus Heritage since 1893’ on packaging and related point of sale materials.

“As a cooperative of thousands of family farmers, we have a unique and powerful story to tell at Sunkist,” added Wickham. “Our new Peak Season Navel program helps to tell this story by bringing consumers into the groves of one of our growers’ multigenerational family farms. Rich, vibrant imagery shows the quality that Sunkist offers, quality that stems from over 120 years growing experience.”

Sunkist offers retailers a broad array of customizable point-of-sale materials to help retailers share our growers’ commitment to quality, innovation and sustainability with consumers.

To learn more about Sunkist, visit www.sunkist.com or contact the Sunkist sales team at sales@sunkistgrowers.com.

 Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned by and operated for thousands of family farmers growing citrus in California and Arizona.