1971 - Tejon Ranch Co. allows Fire Dept. to torch the historic Hotel Lebec [ story]
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 Grow Your Business with Email and Social Media
This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read your messages, and how to get more action, or reaction, to your messages and offers.
We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project. This class is best suited for beginners in online marketing.
By documenting your understanding of the following topics, in a way that creates a plan, you will leave with a greater understanding of how to optimize your email and social media marketing from a standpoint of where to find and how to cultivate the best relationships.
- Engagement Marketing
- Marketing Objectives
- Marketing Goals
- Marketing Campaign
- Channels that Matter
- Measurable Results
Register online at: http://tinyurl.com/Email-and-Social-Media-092513
Date: Wednesday, September 25
Time: 8:30 am – 11:00 am
Cost: FREE
Location: ITT Technical Institute
12669 Encinitas Ave., Sylmar 91342 – 5 freeway at Roxford exit
New Client Orientation
This orientation will give insight into starting and running a successful small business. You will learn all about what the Small Business Development Center (SBDC) has to offer and how we can assist you in establishing or maintaining your small business through one-on-one consultation and training seminars. We offer the New Client Orientation free of charge to all new clients. Register online at: http://tinyurl.com/New-Client-092613
Date: Thursday, September 26
Time: 4:30 pm – 5:30 pm
Cost: FREE + $2 parking fee (kiosk located in lot 14)
Location: University Center at College of the Canyons, Room 223
26455 Rockwell Canyon Road, Santa Clarita 91355
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QuickBooks Boot Camp
In this day long workshop, participants will learn how to set up their company file from scratch; how to create a quality chart of accounts; how to create new vendors, customer, items and accounts. You will also learn how to pay bills, invoice customers, receive payments, make deposits and reconcile bank accounts. An introduction to the report center will be covered, including how to create a Profit & Loss Statement and a Balance Sheet. Ideal for business owners, office managers, and bookkeepers who are brand new to QuickBooks, as well as, existing users who would like some formal education in one of these QuickBooks features. Training held in a computer lab with limited seating. Please note that there will be a one-hour lunch break, lunch not provided.
Date: Friday, September 27
Time: 10:00 am – 4:30 pm
Cost: $99 + $2 parking fee (kiosk located in lot 14)
Location: University Center at College of the Canyons, Room 309
26455 Rockwell Canyon Road, Santa Clarita 91355
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How to Successfully Start Your New Business
This hands-on workshop will help you get started quickly as you learn the steps necessary to successfully launch your new business. Learn to prepare a written plan you can use to build and grow a profitable business. Learn the best way to structure your business as you identify and focus on the key marketing, sales and financial issues of your business and how to bring it all together. This powerful event has helped many entrepreneurs achieve success. Register online at: http://tinyurl.com/Start-New-Business-092713
Date: Friday, September 27
Time: 10:00 am – 12:00 pm
Cost: FREE
Location: University of Antelope Valley, Room 127
44055 North Sierra Highway, Lancaster 93534
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How to Successfully Start Your New Business
This hands-on workshop will help you get started quickly as you learn the steps necessary to successfully launch your new business. Learn to prepare a written plan you can use to build and grow a profitable business. Learn the best way to structure your business as you identify and focus on the key marketing, sales and financial issues of your business and how to bring it all together. This powerful event has helped many entrepreneurs achieve success. Register online at: http://tinyurl.com/Start-New-Business-100113
Date: Tuesday, October 1
Time: 8:30 am – 10:30 am
Cost: FREE + $2 parking fee (kiosk located in lot 14)
Location: University Center at College of the Canyons, Room 223
26455 Rockwell Canyon Road, Santa Clarita 91355
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Sexual Harassment Prevention Training for Supervisors & Managers
This two hour course is designed to meet all AB1825 training requirements and will include: Definition of Sexual Harassment; Harassment, Discrimination & Retaliation Law; Prohibited Conduct; Remedies; Strategies to Prevent Harassment; Practical Examples; Limited Confidentiality; Resources; Effective Investigation; Other Forms of Harassment. Participants will be provided a Certificate of Completion. The instructor is human resource professional with over 20 years of experience as a Director of Human Resources.
Date: Tuesday, October 1
Time: 4:00 pm – 6:00 pm
Cost: $35 + $2 parking fee (kiosk located in lot 14)
Location: University Center at College of the Canyons, Room 223
26455 Rockwell Canyon Road, Santa Clarita 91355
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Essential Steps for Writing a Business Plan
A business plan is a necessity for the success of your business! This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of goals and outline methods to achieve these goals. Critical topics such as business development, marketing plans, advertising strategies, financial analysis & budgeting will be covered. Attendees may bring a laptop to work on their business plan during the training. Register online at: http://tinyurl.com/Business-Plan-100413
Date: Friday, October 4
Time: 10:00 am – 1:00 pm
Cost: FREE
Location: University of Antelope Valley, Room 127
44055 North Sierra Highway, Lancaster 93534
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LinkedIn for Business Development and Networking
Whether you are a Beginner, Intermediate or Advanced user of LinkedIn, this workshop has something new and essential for you! Using LinkedIn actively and strategically, you can and will grow your business! Learn how to:
- Create / improve / complete your LinkedIn profile and presence to increase your visibility and the probability of being found by others
- Build a network that expands your search capability
- Utilize Groups and Advanced Search to prospect for, find and connect with potential new Customers, Strategic Referral Partners, Vendors and Service Providers, and Industry Peers
- Expand your Search Results list (and save the cost of Premium services)
- Message within LinkedIn for free with in-direct connections (and save the cost of Premium services)
- Identify the last name of 3rd level connections (and save the cost of Premium services)
- Find contact information (including phone and email addresses) for in-direct connections
In 2012, more than 5 billion people searches were conducted – potential customers and business partners are looking for you – make sure that they find you and connect with you!
Date: Tuesday, October 8
Time: 8:30 am – 10:30 am
Cost: $35 + $2 parking fee (kiosk located in lot 14)
Location: University Center at College of the Canyons, Room 223
26455 Rockwell Canyon Road, Santa Clarita
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QuickBooks Boot Camp
In this day long workshop, participants will learn how to set up their company file from scratch; how to create a quality chart of accounts; how to create new vendors, customer, items and accounts. You will also learn how to pay bills, invoice customers, receive payments, make deposits and reconcile bank accounts. An introduction to the report center will be covered, including how to create a Profit & Loss Statement and a Balance Sheet. Ideal for business owners, office managers, and bookkeepers who are brand new to QuickBooks, as well as, existing users who would like some formal education in one of these QuickBooks features. Training held in a computer lab with limited seating. Please note that there will be a one-hour lunch break, lunch not provided.
Date: Tuesday, October 8
Time: 10:00 am – 4:30 pm
Cost: $99
Location: ITT Technical Institute
12669 Encinitas Ave., Sylmar 91342 – 5 freeway at Roxford exit
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