header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather


 
Calendar
Today in
S.C.V. History
December 20
1892 - Benjamin Harrison establishes 555,520-acre San Gabriel Timberland Reserve (Angeles National Forest). First forest reserve in California, second in U.S. [story]
map


Santa Clarita officials have agreed a tentative agreement with Edwards Outdoor Advertising to buy the business for the purposes of removing the company’s 47 billboards within Santa Clarita city limits, officials confirmed Friday.

City Manager Ken Striplin confirmed a tentative deal had been reached with the billboard company at the March 11 City Council meeting; however, he also said the deal was pending approval from the City Council and he was not at liberty to discuss the terms.

billboard091613Edwards Outdoor Advertising company officials sent out a letter March 8 to its past and present customers, which was obtained by KHTS AM-1220 and SCVTV. (Both are Edwards customers.)

“Our family believes that given the complexities of what just occurred with the MTA deal, and the continued threat that MTA may cancel our leases on a whim and/or as possible retaliation for our vocal opposition to the deal, that this is the best possible outcome for our family,” said the letter, attributed to Julie Edwards-Sanchez, president of Edwards Outdoor Advertising.

The letter did not cite any specifics of the deal, but it thanked residents for their support at recent City Council meetings, and asked for their continued support.

Santa Clarita City Council members voted 3-1 to send a billboard deal from Metro to a second reading March 25.

The proposal from the transportation agency is proposing three large electronic billboards on city land next to Interstate 5 and Highway 14, in exchange for a move that would ultimately take down 62 smaller billboards located on Metro land throughout the city.

The deal reached between the city and Edwards is separate from the City Council’s proposal with Metro, officials said.

billboards2City Council members’ move was made after the three-hour discussion turned contentious several times, with a recess taken early on to quiet disruptions to the meeting.

Santa Clarita Mayor Laurene Weste recused herself from the vote because she lived close to more than one billboard site that would be taken down on the Metro’s right of way.

The letter also assures that all contracts will be honored, and that when the deal is finalized, company officials will work with all individuals to discuss the implications for Edwards’s customers.

Metro officials said preliminary talks with Clear Channel and CBS have taken place.

“We will enter further discussion with them if our boards of directors approves the Santa Clarita agreement,” said Paul Gonzales, spokesman for Metro.

City of Santa Clarita officials said negotiations on their behalf, were not taking place with Metro or Clear Channel.

“This (recent deal) goes a long way toward getting rid of billboards,” said Gail Morgan, city of Santa Clarita spokeswoman, “which the city has sought to do for many years.”

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

3 Comments

  1. This reeks of back room buddy buddy deal.

  2. LM says:

    This is such a disgrace…yet another family owned business in Santa Clarita being forced out of business. I think this billboard deal with the MTA is horrible!!! I hate seeing long time family run businesses being forced to close their doors. What happened to supporting local business??? I guess it is nothing more than a slogan. I feel for the Edwards family. They are left with no choice!!!

  3. Vic Feany says:

    Wow, so the city CAN use tax dollars for private business WHEN IT SUITS THEM!! Too bad they did not know that when Newhall Hardware needed help!!!

Leave a Comment


LATEST CITY HEADLINES
Friday, Dec 19, 2025
Los Angeles–based painter Jasimen Phillips is a featured artist in the city of Santa Clarita’s “Pop Culture” exhibition, currently on view at the Newhall Community Center through March 25, 2026.
Friday, Dec 19, 2025
The city of Santa Clarita will present its latest art exhibition, “Pop Culture,” on view at the Newhall Community Center now through March 25, 2026.
Thursday, Dec 18, 2025
Do you have a passion for swimming and a desire to make an impact in your community? The city of Santa Clarita is seeking individuals with strong customer service skills and a commitment to community engagement to join its lifeguard team.
Wednesday, Dec 17, 2025
Starting January 1, 2026, Santa Clarita Transit is launching Fare Capping, meaning once riders hit the daily or weekly cap, the rest of their local rides are free.
Monday, Dec 15, 2025
The city of Santa Clarita Film Office has released the list of four productions filming in the Santa Clarita Valley for the week of Monday, Dec. 15 to Sunday, Dec. 21.

Keep Up With Our Facebook
Latest Additions to SCVNews.com
1892 - Benjamin Harrison establishes 555,520-acre San Gabriel Timberland Reserve (Angeles National Forest). First forest reserve in California, second in U.S. [story]
map
The Saugus Union School District Governing Board of Trustees elected Matthew Watson as 2026 board president at the Tuesday, Dec. 16 organizational meeting.
Watson Elected SUSD Board of Trustees President
Los Angeles–based painter Jasimen Phillips is a featured artist in the city of Santa Clarita’s “Pop Culture” exhibition, currently on view at the Newhall Community Center through March 25, 2026.
Phillips Examines Evolving Relationship with Technology in Exhibit
The Gibbon Conservation Center in Saugus is requesting donations, including memberships and gibbon adoption sponsorships to reach a matching goal of $15,000.
Gibbon Center Needs Donations to Meet $15K Match
The Santa Clarita Community College District Board of Trustees failed to complete its annual organizational vote to elect a new board president during its meeting on Wednesday, Dec. 17.
COC Board Fails to Elect New President in Deadlocked Vote
There's no better way to celebrate the season than with toys, treats, and rollercoasters. My annual Foster Youth Holiday Party is one of the most special traditions we do each year
Kathryn Barger | Keeping Up With Kathryn
The Canyon Theatre Guild’s production of "A Christmas Story," adds shows due to high ticket demand. Shows have been added on Sunday, Dec. 21 and Monday, Dec. 22.
CTG ‘A Christmas Story’ Adds Shows, Dec. 21-22, Due to Demand
The city of Santa Clarita will present its latest art exhibition, “Pop Culture,” on view at the Newhall Community Center now through March 25, 2026.
City Presents ‘Pop Culture’ Art Exhibit at the Newhall Community Center
This week’s Foothill League matches resulted in the Saugus boys getting a firmer grip on first place, and the Saugus girls slipping into second place. Meanwhile, holiday tournaments are bringing both wins and losses from non-league teams, with more on the way.
Foothill League Soccer: Saugus Boys, Hart Girls Leading
1970 - Snow day in Santa Clarita Valley [photos]
Saugus train station
Do you have a passion for swimming and a desire to make an impact in your community? The city of Santa Clarita is seeking individuals with strong customer service skills and a commitment to community engagement to join its lifeguard team.
Applications Are Open for the Summer 2026 Lifeguard Season
Santa Clarita Valley residents need to put down the yule log and refrain from all residental wood burning fires on Friday, Dec. 19.
Dec. 19: No Burn Day Alert Issued for SCV, South Coast Air Basin
U.S. Rep. George Whitesides (D-Aqua Dulce), announced the winners of the 2025 Congressional App Challenge for California’s 27th Congressional District: the “MathViz” team led by local Academy of the Canyons student, Gautham Korrapati.
Whitesides Announces 2025 Congressional App Challenge SCV Winners
The Mardi Gras Madness 1K/5K/10K, set for March 1, in Santa Clarita, is more than a race, it’s a celebration of health, community and giving back. Now through Wednesday, Dec. 24, take $10 OFF race registration with promo code WINTER10 at checkout.
March 1: JCI Santa Clarita Holds Mardi Gras Madness 1K/5K/10K Runs
Theatre Extempore will present the all time classic musical The Fantasticks, 8-10 p.m. Jan. 9-11. 15-18 at The MAIN.
Jan. 9: Premiere of ‘The Fantasticks’ Presented by Theatre Extempore
West Ranch High School senior Braulio Castillo (17) never did any long-distance running before high school, but what he has accomplished in that demanding discipline since taking it up is impressive. And, so far his senior year, it is phenomenal.
West Ranch Runner Going the Distance
Powerlab Studio will hold its grand opening and ribbon cutting 4:30-5 p.m. Thursday, Jan. 8 at 28110 Newhall Ranch Road, Valencia, CA 91355.
Jan 8: Powerlab Studio Grand Opening, Ribbon Cutting
B2 Entertainment will have a Cookies With Santa event, 3-5 p.m. Sunday, Dec. 21 at 21516 Golden Triangle Road, Santa Clarita, CA 91350.
Dec. 21: Cookies With Santa at MB2 Entertainment
The College of the Canyons soccer programs will be hosting 'Friday Night Footy,' small-sided pick-up games, running on Friday evenings Jan. 2 through June 26 at the COC Soccer Facility.
Jan. 2-June 26: Cougars Soccer Programs to Host ‘Friday Night Footy’
College of the Canyons sophomore pitcher Nichole Muro will continue her academic and athletic career at Cumberland University after signing with the Phoenix softball program.
Muro Signs with Cumberland University Softball Program
College of the Canyons men's basketball won its fourth straight contest in an 80-72 affair at Napa Valley College on Monday afternoon, Dec. 15 as freshman Julius Washington led all scorers with 20 points.
Cougars Win Fourth Straight 80-72 at Napa Valley
Canyons women's basketball snapped a five-game losing streak with a 60-44 win over Diablo Valley College during the final day of action at the Napa Valley Storm Surge tournament on Saturday, Dec. 13.
Canyons Finishes Tourney Weekend with 60-44 Win Over Diablo Valley
1929 - Swift justice: Thomas Vernon sentenced to life in prison for Saugus train derailment & robbery 1 month earlier [story]
Tom Vernon
SCVNews.com