The LA SummerFEST, the eclectic summer cultural series, is now in it third year. To celebrate, the festival is expanding to create more of a festival atmosphere around some of the bigger events. New additions to the festival include a vendor fair for four of the larger events, advertising available for the LA SummerFEST program, and two New Events: The Latin Music & Cultural Festival, and a REN-FEST.

“Each year we try to add something new to the festival”, says David Stears, the producer to the festival, and executive director of the Santa Clarita Shakespeare Festival. “We want to offer more for the families that come out for the performances.”

Below is a description of some of the new additions to the festival:

The SummerFEST Village, a vendor fair of crafts, artisans, food and workshops. The SummerFEST village will be set up on four of the days during the summer: for the Latin Music and Cultural Festival (July 11th); the Americana FOLKFest (July 12th); The REN-FEST (July 18th); and the BluesFEST (August 1st). Booths are available for vendors and event sponsors. Send an email to vendor@LASummerFEST.org. Or check out the new vendor page on the website at: http://www.lasummerfest.org/vendor—advertising.html.

Also new to the festival this year is new program format, including on online festival program. Local businesses can support the festival and advertise the business, reaching thousands of patrons over the summer.

For the opening of the opening of the Shakespeare in the Park series, there will be a one-day mini REN-FEST with food, performances, and demonstrations for the entire family. The day’s events lead up to the opening of the Shakespeare in the Park series. Audiences attending the REN-FEST are encouraged to dress in renaissance festival entire

New to the festival is a Latin Music & Cultural Festival, celebrating food, arts, crafts and perforamnces throughout the day, including: Folklorico dancing, a new theatre production from CREZCA Teatro, Dance Lessons, and the East LA Band Buyepongo.

For more information about the LA SummerFest, to get involved or to support the festival, check out the entire calendar of events at www.LASummerFest.org, like them on facebook/LASummerFest or follow the festival on twitter @ LASummerFest.

The LA SummerFest is a summer cultural festival presented by the Santa Clarita Shakespeare Festival, a 501c3 nonprofit organization.