The Los Angeles County Department of Mental Health (LACDMH) is promoting early intervention for Spanish-speaking and Native American individuals living with mental illness including depression, co-occurring substance use and primary health (integrative) issues.
The Metropolitan Transportation Authority campaign began on March 1, 2017, and will run for at least 14 weeks. The ads feature a Latino family and Native American individuals conveying the message that mental illness affects one in four people and provides contact information for assistance, including the 24/7 ACCESS number: 800-854-7771. The corresponding public service announcements are viewable at LACDMH’s YouTube page.
The Native American ads target depression, anxiety and underscore the fact that historical trauma affects Native Americans today. Like other underserved communities, the Latino population in Los Angeles County often does not seek help until a crisis occurs.
For both groups, the stigma associated with mental illness and getting help prevents many from seeking the services they need. Inclusion and respect toward all individuals receiving treatment for mental health-related issues encourages fair, equitable, effective, voluntary treatment and housing services that lead to Hope, Well-Being and Recovery.
This marketing campaign is part of an ongoing outreach program to educate Los Angeles County’s diverse populations about mental health issues and LACDMH resources available to help them or their loved ones. LACDMH is committed to working with underserved communities, such as the Native American and Latino populations, to reduce stigma and promote mental health services countywide.
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2 Comments
—-For both groups, the stigma associated with mental illness and getting help prevents many from seeking the services they need.
May I tweak your words a bit:
—-For both groups, associating a the stigma with mental illness and getting help prevents many from seeking the services they need.
It is the act of associating a stigma that is the issue. None of us need participate in that act.
If you teach a stigma, you place your voice beside everyone who does. If you teach people who say there is a stigma, you raise your voice above theirs.
not our words; as it says, it’s a press release from L.A. County.