Build Your Marketing Toolkit Plus Introduction to WordPress

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

LinkedIn for Business Development and Networking

Whether you are a Beginner, Intermediate or Advanced user of LinkedIn, this workshop has something new and essential for you! Using LinkedIn actively and strategically, you can and will grow your business! Learn how to: * Create / improve / complete your LinkedIn profile and presence to increase your visibility and the probability of being found by others
* Build a network that expands your search capability
* Utilize Groups and Advanced Search to prospect for, find and connect with potential new
Customers, Strategic Referral Partners, Vendors and Service Providers, and Industry Peers
* Expand your Search Results list (and save the cost of Premium services)
* Message within LinkedIn for free with in-direct connections (and save the cost of Premium
services)
* Identify the last name of 3rd level connections (and save the cost of Premium services)
* Find contact information (including phone and email addresses) for in-direct connections

Monster Marketing Mistakes

Sponsored by Citi Bank
Yes, it is almost certainly true – you are making mistakes when marketing your business products and services.  Come prepared to listen, learn and discuss what you can and should do to fix those mistakes.  Bring your business cards, flyers and a link to your website to have them challenged by your peers and a 35 year expert marketing executive who has already helped more than 400 clients just like you!  This event can make a powerful and profitable difference for your business, whether you are an experienced pro or just getting started.  Limited to 25 attendees so register early.

What Healthcare Reform Means to CA Small Businesses

 

The Small Business Development Center Hosted by College of the Canyons, and Small Business Majority are holding a free listening session to help local small business owners and self-employed entrepreneurs learn what the new healthcare law, the Affordable Care Act, means for small business.

We will focus on both federal and state provisions to help local small businesses understand how the law will affect them.

Topics include:

• Small business tax credits-who’s eligible for them and how to claim them
• State Health Insurance Exchange
• High-risk Pools
• Shared Responsibility
• Cost Containment
• Tools and resources available for small businesses interested in learning more about the law

A question and answer period will follow.

A continental breakfast will be served.

There is a new tax credit for small businesses offering health insurance….  Are you capitalizing on it?

 

How to Successfully Start Your New Business

This hands-on workshop will help you get started quickly as you learn the steps necessary to successfully launch your new business. Learn to prepare a written plan you can use to build and grow a profitable business. Learn the best way to structure your business as you identify and focus on the key marketing, sales and financial issues of your business and how to bring it all together. This powerful event has helped many entrepreneurs just like you  achieve success

Basics of Intellectual Property

This class will provide business owners with an introduction to the 4 types of intellectual property (IP): copyrights, trademarks, trade secrets and patents. Business owners will learn why IP is a valuable, revenue generating asset for the business; how to create, protect and enforce the company’s IP rights; and how to avoid violating the IP rights of others. The class consists of live lecture with handout material, a fun in-class activity and student “hands on” participation in a lively, interactive atmosphere.

GO-Biz: How Businesses Can Apply for the CA Competes Tax Credit

The Governor’s Office of Business and Economic Development (GO-Biz) is hosting a workshop on the new California Competes Tax Credit.

You will receive information from Employment Development Department (EDD) and Division of Labor Standards Enforcement (DLSE) on:

• Recordkeeping, reporting requirements, employer obligations, and payment requirements.
• Common wage and hour law application.
• Employer and employee rights and responsibilities.
• How to distinguish between an employee and an independent contractor.

Instructor:  CA Employment Development Department

QuickBooks Boot Camp

In this all day workshop, hands on our computer lab, participants will learn how to set up their company file from scratch; how to create a quality chart of accounts; how to create new vendors, customer, items and accounts. You will also learn how to pay bills, invoice customers, receive payments, make deposits and reconcile bank accounts. An introduction to the report center will be covered, including how to create a Profit & Loss Statement and a Balance Sheet. Ideal for business owners, office managers, and bookkeepers who are brand new to QuickBooks, as well as, existing users who would like some formal education in one of these QuickBooks features. Please note that there will be a one hour lunch break (lunch not provided).  Not compatible for MAC users.