Hot on the heels of the original Silicon Valley and the more recently named Silicon Beach, the current buzz is all about the Silicon Suburb or Santa Clarita Valley. Living up to the new nickname is Outlyer Technologies, a tenant of the Santa Clarita Business Incubator. The startup has been invited to attend the prestigious Cannes Lions International Festival of Creativity in Cannes, France, from June 17-24.

Advrtas, a product of Outlyer Technologies, will be featured in the Discovery Zone section of “Lions Innovation,” which is the top destination for attendees to see how data and technology is being used by organizations to enable and spark creativity. The company will be on-site sharing ideas and inspiration while also revealing details on a pair of major product developments:

· A premium “invite only” immersive 360-degree private marketplace – a “360PMP – that allows for global distribution of 360VR (virtual reality) ads through programmatic channels already in place.
· Advrtas Ad Creation Tool – A new and easy way to create 360VR ads.
Advrtas is a virtual reality product of Outlyer Technologies and is the world’s first fully interactive, 360-degree rich media ad platform. The technology allows brands and agencies to create immersive digital marketing experiences with video and graphics that are displayable in any browser on any device.

The Santa Clarita Business Incubator works with creative and technology startup entrepreneurs to stimulate economic growth through entrepreneurship and enterprise development. It provides participating businesses with customized support and trainings, a mentorship and networking program, low cost office space, meeting rooms and more.

For more information about Outlyer Technologies and Advrtas, please visit OutlyerTech.com. For more information about the Santa Clarita Business Incubator, please visit ThinkSantaClarita.com or contact the City of Santa Clarita’s Economic Development Division at (661) 255-4347.