header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather


 
Calendar
Today in
S.C.V. History
December 27
1936 - Passenger plane crash in Rice Canyon kills all 12 aboard [story]
victim recovery


Black Friday spending was up, especially when you include Black Saturday, Black Sunday and the brand new Black Thanksgiving in the whole mix.

Total spending over the four-day weekend reached a record $52.4 billion, up 16 percent from $45 billion last year, according to the National Retail Federation.

For the first time some retailers began sales in the latter part of the day on Thanksgiving while others waited until the stroke of midnight Black Friday.

“It does generate a lot of excitement,” said Kimberly Ritter, associate economist with the Los Angeles Economic Development Corp.

Investors seemed to be excited too as U.S. stocks posted sharp gains Monday after reports of strong Black Friday weekend sales.

The Dow Jones industrial average rose 291 points, or 2.6 percent, the S&P 500 added 34 points, or 2.9 percent, and the Nasdaq composite rose 86 points, or 3.5 percent.

The advance broke a 4-day losing streak for the Dow and seven consecutive days of declines for the S&P 500 and Nasdaq.

According to Ritter, most pre-holiday shopping surveys revealed that consumers planned to spend less. However, post Black Friday figures show spending went up this year.

“If that translates into higher spending over the whole course of the shopping season, that remains to be seen,” said Ritter.

Economists hope to see a lot of procrastinators spend money as Christmas nears, or second round shoppers tempted to come back for more and better deals.

Ritter says last-minute shopping usually benefits consumers, but that might not be the case this year.

“I think retailers worked to keep their inventories a little bit leaner this year. So you won’t have that big rush to clear everything out quite like we saw last year,” Ritter said.

On the jobs front, Ritter says most of the big retailers reported staffing at similar levels to last holiday season, but employment has morphed.

“Some of the retail employment and seasonal hiring we have seen has gone over to online based sales. We have more people being hired at distribution centers, at call centers, warehouses and jobs like that,” said Ritter.

In terms of spending this holiday season, Ritter sees two different forces working against each other. On the one hand consumer confidence is down, households are still under a lot of stress, and debt and unemployment levels are high.

“But at the same time a large percentage of the population is still working and may be taking the holiday season as a time to step back, try not to think about financial difficulties as much and maybe spend a little bit more this year. Feel better about the holiday season and themselves and just kind of relax and take a step back for a little while,” Ritter said.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


Latest Additions to SCVNews.com
1936 - Passenger plane crash in Rice Canyon kills all 12 aboard [story]
victim recovery
The city of Santa Clarita has issued a traffic alert for Sand Canyon Road.
Sand Canyon Road Closed Due to Road Damage, Rock Slides
Property Management Professionals will hold its grand opening and ribbon cutting 4-4:30 p.m. Monday, Jan. 29 at 25124 Springfield Court #220, Valencia, CA 91355.
Jan. 29: Property Management Professionals Grand Opening, Ribbon Cutting
The California Highway Patrol is highlighting new public safety laws passed during this year’s legislative session and signed by Governor Gavin Newsom that, unless otherwise stated, take effect Thursday, Jan. 1, 2026.
CHP Highlights Public Safety Laws Taking Effect 2026
Kaiser Permanente has awarded a $12,000 Community Health Grant to Bridge to Home to help address homelessness in the Santa Clarita Valley.
Kaiser Permanente Presents $12,000 Grant to Bridge to Home
Boys and girls Foothill League soccer teams have been on holiday schedule this past week, with some teams taking time off and others playing non-league matches. Consequently, league standings haven’t changed much.
Foothill League Soccer: Holiday Non-League Matches
College of the Canyons women's basketball notched another mark in the win column, as the Cougars were able to stack a second straight road victory 54-46 at Oxnard College on Wednesday, Dec. 17.
Cougars Notch Another Victory, 54-46 at Oxnard College
1873 - Vasquez gang raids Kingston in (now) Kings County; ties up townspeople, makes off with $2,500 in cash and jewels [story]
Kingston
The Santa Clarita Valley Sheriff's Station has issued the following traffic alerts: Due to heavy rains, the westbound right lane is closed on Soledad Canyon Road between Camp Plenty Road and Langside Avenue.
SCV Sheriff’s Station Issues Traffic Alert on Soledad Canyon Road
Fostering Youth Independence’s recent Charlie Brown Holiday party was attended by dozens of local foster youth and their volunteer Allies.
Fostering Youth Independence Hosts Holiday PJ Party
The National Weather Service as issued the following alerts for the Santa Clarita Valley. Flood Watch until Dec. 26, 4 p.m. PST, High Wind Warning until Dec. 25, 3 p.m. PST.
NWS Issues Flood Watch for SCV Through Friday
1852 - Acton gold mine owner & California Gov. Henry Tifft Gage born in New York [story]
Henry Gage
Los Angeles County Supervisor Kathryn Barger is urging residents to remain vigilant as a powerful storm system moves through Los Angeles County, bringing periods of heavy rain and rapidly changing conditions.
Barger Urges Residents to Stay Alert, Follow Evacuation Orders
Thirteen suspects were arrested, and more than $800,000 in stolen merchandise was recovered following a coordinated, multi-agency operation targeting an organized retail theft network operating across Northern California.
CHP Makes Multiple Arrests in Organized Retail Theft Investigation
The California State Transportation Agency today announced a new joint effort by two of its departments, the Department of Motor Vehicles and California Highway Patrol, to curb excessive speeding and prevent deadly crashes.
Pilot Program to Crack Down on Extreme Speeding
The city of Santa Clarita invites the community to heat up the holiday season at the Holiday Spice Salsa Edition on Saturday, Dec. 27, at the Canyon Country Community Center, located at 18410 Sierra Highway Santa Clarita, CA 91351.
Dec. 27: Holiday Spice Salsa Edition at Canyon Country Community Center
1965 - Signal newspaper owner Scott Newhall shows up for a duel (of words) with rival Canyon Country newspaper publisher Art Evans, who no-shows and folds his paper soon after [story]
headline
As winter storms enter Los Angeles County, the Los Angeles County Department of Animal Care and Control urges pet owners to take necessary precautions in light of the significant storms expected to last for five days.
DACC Urges Pet Owners to Prioritize Safety Ahead of Storm
Brayden Miner scored 31 points and Rylan Starr had 24 as The Master's University men's basketball team crushed Bethesda University 145-59 The MacArthur Center.
Season’s Best Offensive Performance Leads TMU Over Bethesda
From surprise Santa arrivals to stacks of gifts waiting for young hands, the Boys & Girls Club of Santa Clarita Valley delivered holiday cheer on a large scale this season, reaching hundreds of children and teens throughout the Santa Clarita Valley, including Clubhouses in Canyon Country, Newhall, Val Verde and Castaic.
Boys & Girls Club of Santa Clarita Valley Spreads Holiday Cheer
Princess Cruises, headquartered in Santa Clarita, embraced a cherished maritime tradition in a uniquely festive way, celebrating a symbolic christening of its Rose Parade float with a ceremonial break of a bottle of Pantalones Organic Tequila.
Princess Cruises Christens Star Princess Tournament of Roses Float
The Golden Globes have ushered in awards season with the announcement of the 2026 nominees across 28 categories. Among this year’s contenders is Pixar’s "Elio," which earned a nomination for Best Motion Picture – Animated.
CalArtian-Directed ‘Elio’ Nominated for 2026 Golden Globe
The National Weather Service has issued a "Hazardous Weather" warning for the Santa Clarita Valley and Southern California.
NWS Issues Flood, High Wind Warnings for SCV, Southland
Detectives from the Los Angeles County Sheriff’s Department Missing Persons Unit are asking for the public’s help locating at-Risk missing person Drew Barrick Russell.
LASD Asks for Help Locating Missing Santa Clarita Man
SCVNews.com