Come prepared to listen, learn and discuss how Marketing is like washing dishes! This energetic workshop will help you review what you have been doing; analyze what is working and what has not and what to do about it. Learn proven ways to grow your business with low cost, targeted advertising and marketing that works from a marketing and sales expert with more than 35 years of successful business experience. We begin with a presentation of how to create and execute a marketing and selling program and then it is your turn – you ask the questions about your business situation and get answers that are customized to your business situation. Ideal for both existing business owners and those just getting started.

Date: Thursday, August 15

Time:  9:30 am – 12:30 pm

How can you stand out on the web and draw the right leads to your business? 85% of all web searches are done through Google.  Join us for a powerful workshop sharing new tools you can instantly integrate into your marketing that will deliver immediate results. Google Places is fast becoming the go to portal for businesses needing a presence on the Internet that goes deeper than just a website. It’s the most cost-effective marketing available.

In this one-and-a-half hour intensive workshop you’ll learn how your customers are using Google Places to make purchasing decisions. You’ll discover the latest innovative Google product, Google Panoramic Photos, and you’ll learn how to better optimize your website and your Google Places for critical, long-lasting organic search term results. In addition, if you currently don’t have a website, the SBDC will share their expertise on how to set up an inexpensivebut powerful website through Google. 

Date: Tuesday, August 20

Time:  8:00 am – 9:30 am

• What social media marketing really is and why use it
• Introduction to social media channels and how to evaluate what’s right for your business or organization
• How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response
• How to create good content for your social media marketing campaigns and time management
• How to balance social media marketing with email marketing and your other marketing efforts

Date: Wednesday, August 21

Time:  8:30 am – 10:30 am

A business plan is a necessity for the success of your business! This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of goals and outline methods to achieve these goals. Critical topics such as business development, marketing plans, advertising strategies, financial analysis & budgeting will be covered. Attendees may bring a laptop to work on their business plan during the training.

Date: Wednesday, August 21

Time:  4:30 pm – 7:30 pm

In this day long workshop, participants will learn how to set up their company file from scratch; how to create a quality chart of accounts; how to create new vendors, customer, items and accounts. You will also learn how to pay bills, invoice customers, receive payments, make deposits and reconcile bank accounts. An introduction to the report center will be covered, including how to create a Profit & Loss Statement and a Balance Sheet. Ideal for business owners, office managers, and bookkeepers who are brand new to QuickBooks, as well as, existing users who would like some formal education in one of these QuickBooks features.

Date: Friday, August 23

Time:  10:00 am – 4:30 pm

• California payroll reporting requirements:  forms, employer obligations, reporting, and payment requirements.
• Independent contractor reporting requirements.
• Electronic filing and payment requirements and options.
• Federal payroll reporting requirements, including Forms 940, 941, 1099, W-2, W-4, W-9, and alternative filing.

Date: Friday, August 23

Time:  9:00 am – 3:30 pm