header image

[Sign Up Now] to Receive Our FREE Daily SCVTV-SCVNews Digest by E-Mail

Inside
Weather


 
Calendar
Today in
S.C.V. History
December 24
1965 - Signal newspaper owner Scott Newhall shows up for a duel (of words) with rival Canyon Country newspaper publisher Art Evans, who no-shows and folds his paper soon after [story]
headline


| Wednesday, May 8, 2019
A survey of the Sierra Nevada snowpack, like this one taken in 2017, came up at 162% of normal, assuring ample water supply for Californians in 2019.
A survey of the Sierra Nevada snowpack, like this one taken in 2017, came up at 162% of normal in spring 2019, assuring ample water supply for Californians in the near future.

 

Local water heads sitting pretty on the heels of a rainy winter and news of a snowpack so deep in the Sierra Nevada it still hasn’t melted got a crash course on preparing for times not so wet and lush.

Members of the Santa Clarita Valley Water Agency board were briefed April 30 on new conservation strategies, examining what programs proved successful and exploring new ideas moving forward.

Basically, they decided to keep the programs that worked — such as rebates — and move forward with better and smarter ways of water management.

“How we achieve conservation is through planning and management, operational smart practices, pricing and rate structures, education and training, outreach and engagement and, of course, water use efficiency,” said Matthew S. Dickens, the agency’s resource conservation manager.

“All of those practices achieve conservation,” he said.

A dozen years ago, the SCV’s family of water providers — before the SCV Water Agency was formed last year — came up with a strategic plan to conserve water.

The plan was to deliver a basket of goodies to ratepayers in the form of rebates for water-saving devices. Among the most popular of the incentives were the low-flush toilet rebates.

Rebates for water savers
SCV’s water wholesaler at the time — Castaic Lake Water Agency — offered toilet rebates, and so did water retailer Newhall County Water District.

Other incentives offered in the 2007 strategic plan were making smart controllers for sprinklers available and giving out rebates for water-efficient clothes washers.

When they launched the first conservation strategy in 2007, water officials were pleasantly surprised to find a rush for a better flush when they sold out of ultra-low-flush toilet rebate vouchers.

Dan Masnada, then-general manager of SCV Water’s predecessor — the CLWA — said at the time: “The good thing is that it looks like the trend to conserve water is higher than we anticipated.”

That sort of community disposition lends itself to effective education and training about conservation, Dickens said, comparing former strategies with emerging ones.

The 2007 incentives were aimed at conserving water by 10% over 20 years.

The recent statewide drought from 2013 to 2015 provoked water planners to set a new goal — reducing water use 20% by 2020.

The revised conservation strategy still includes rebates.

SCV Water still offers rebates for the installation of smart controllers for sprinklers, rebates for lawn replacement, rebates for swimming pool covers to stop the evaporation of water and for soil moisture sensors.

Conservation education
But, while the rebates have proven attractive, practical and successful, the real gains to be made in water conservation are expected to be delivered through stepped-up education about conservation.

The agency’s new conservation strategy adopted the goal of supporting the community’s water conservation goals with the overriding goal to achieve a 20% reduction in the amount of water used by 2020.

Specifically, the goal means using 20% less water than was used in 2013.

The agency’s vision moving forward is to use water more efficiently and smarter by educating ratepayers.

Rebates are still offered as they were in 2007 — minus toilet rebates — with the understanding that the program would now be augmented with better planning and management.

Dickens summed up the agency’s vision, saying: “SCV Water envisions community-wide incorporation of sustainability practices, which promote and facilitate our high quality of life, strong economic activity, in tandem with our commitment to excellence in water management and resource stewardship.”

Relaxed conservation
During the drought, former Gov. Jerry Brown enforced conservation mandates by demanding all water agencies file monthly water usage figures.

With the drought lifted, an abundance of rain and a healthy snowpack, the “outreach” push for conservation has been relaxed.

Last week, the Department of Water Resources reported finding a snow depth of 47 inches and a snow-water equivalent of 27.5 inches, which is 188% of the average for the location tested.

Snow-water equivalent is the depth of water that theoretically would result if the entire snowpack melted instantaneously. The melted snow supplies approximately one-third of the water used by Californians.

Comment On This Story
COMMENT POLICY: We welcome comments from individuals and businesses. All comments are moderated. Comments are subject to rejection if they are vulgar, combative, or in poor taste.
REAL NAMES ONLY: All posters must use their real individual or business name. This applies equally to Twitter account holders who use a nickname.

0 Comments

You can be the first one to leave a comment.

Leave a Comment


SCV NewsBreak
LOCAL NEWS HEADLINES
Wednesday, Dec 24, 2025
CHP Makes Multiple Arrests Made in Statewide Organized Retail Theft Investigation
Thirteen suspects were arrested, and more than $800,000 in stolen merchandise was recovered following a coordinated, multi-agency operation targeting an organized retail theft network operating across Northern California.
Wednesday, Dec 24, 2025
Dec. 27: Holiday Spice Salsa Edition at Canyon Country Community Center
The city of Santa Clarita invites the community to heat up the holiday season at the Holiday Spice Salsa Edition on Saturday, Dec. 27, at the Canyon Country Community Center, located at 18410 Sierra Highway Santa Clarita, CA 91351.
Tuesday, Dec 23, 2025
Boys & Girls Club of Santa Clarita Valley Spreads Holiday Cheer
From surprise Santa arrivals to stacks of gifts waiting for young hands, the Boys & Girls Club of Santa Clarita Valley delivered holiday cheer on a large scale this season, reaching hundreds of children and teens throughout the Santa Clarita Valley, including Clubhouses in Canyon Country, Newhall, Val Verde and Castaic.
Keep Up With Our Facebook

Latest Additions to SCVNews.com
Los Angeles County Supervisor Kathryn Barger is urging residents to remain vigilant as a powerful storm system moves through Los Angeles County, bringing periods of heavy rain and rapidly changing conditions.
Supervisor Barger Urges Residents to Stay Alert and Follow Evacuation Orders as Storm Arrives in Los Angeles County
Thirteen suspects were arrested, and more than $800,000 in stolen merchandise was recovered following a coordinated, multi-agency operation targeting an organized retail theft network operating across Northern California.
CHP Makes Multiple Arrests Made in Statewide Organized Retail Theft Investigation
The California State Transportation Agency today announced a new joint effort by two of its departments, the Department of Motor Vehicles and California Highway Patrol, to curb excessive speeding and prevent deadly crashes.
CalSTA Announces New Pilot Program to Crack Down on Extreme Speeding on California Highways
The city of Santa Clarita invites the community to heat up the holiday season at the Holiday Spice Salsa Edition on Saturday, Dec. 27, at the Canyon Country Community Center, located at 18410 Sierra Highway Santa Clarita, CA 91351.
Dec. 27: Holiday Spice Salsa Edition at Canyon Country Community Center
1965 - Signal newspaper owner Scott Newhall shows up for a duel (of words) with rival Canyon Country newspaper publisher Art Evans, who no-shows and folds his paper soon after [story]
headline
As winter storms enter Los Angeles County, the Los Angeles County Department of Animal Care and Control urges pet owners to take necessary precautions in light of the significant storms expected to last for five days.
DACC Urges Pet Owners to Prioritize Safety Ahead of Storm
Brayden Miner scored 31 points and Rylan Starr had 24 as The Master's University men's basketball team crushed Bethesda University 145-59 The MacArthur Center.
Season’s Best Offensive Performance Leads TMU Over Bethesda
From surprise Santa arrivals to stacks of gifts waiting for young hands, the Boys & Girls Club of Santa Clarita Valley delivered holiday cheer on a large scale this season, reaching hundreds of children and teens throughout the Santa Clarita Valley, including Clubhouses in Canyon Country, Newhall, Val Verde and Castaic.
Boys & Girls Club of Santa Clarita Valley Spreads Holiday Cheer
Princess Cruises, headquartered in Santa Clarita, embraced a cherished maritime tradition in a uniquely festive way, celebrating a symbolic christening of its Rose Parade float with a ceremonial break of a bottle of Pantalones Organic Tequila.
Princess Cruises Christens Star Princess Tournament of Roses Float
The Golden Globes have ushered in awards season with the announcement of the 2026 nominees across 28 categories. Among this year’s contenders is Pixar’s "Elio," which earned a nomination for Best Motion Picture – Animated.
CalArtian-Directed ‘Elio’ Nominated for 2026 Golden Globe
The National Weather Service has issued a "Hazardous Weather" warning for the Santa Clarita Valley and Southern California.
NWS Issues Flood, High Wind Warnings for SCV, Southland
Detectives from the Los Angeles County Sheriff’s Department Missing Persons Unit are asking for the public’s help locating at-Risk missing person Drew Barrick Russell.
LASD Asks for Help Locating Missing Santa Clarita Man
1997 - Five bodies found during grading of Northlake development in Castaic; determined to be Jenkins graveyard [story]
reburial
Old Town Newhall Public Library will host "Spice Travels," Friday, Jan. 2, 9:15-9:30 a.m. at 24500 Main St., Santa Clarita, CA 91321.
Jan. 2: Explore Global Cuisine with ‘Spice Travels ‘ at Newhall Library
The California Highway Patrol encourages the public to “brake” the habit of speeding this holiday season. The CHP will launch a Holiday Enforcement Period starting at 6:01 p.m. on Wednesday, Dec. 24, and ending at 11:59 p.m. on Thursday, Dec. 25.
Dec. 24-25: CHP Launches Holiday Enforcement Period
Volunteers are needed to help clear brush and restore the tread from the existing lower Gates and Twister trails 8 a.m.-noon Saturday, Dec. 27.
Dec. 27: Volunteers Needed for SCV Trail Users Workday
Join InfluenceHER's "Redefining Happiness, a Candid Conversation for the Modern Woman," 4-6 p.m., Friday, Jan. 16 at the Venue Valencia.
Jan. 16: InfluenceHER- Redefining Happiness, A Candid Conversation for the Modern Woman
The Santa Clarita Public Library system has announced that all library branches will close at 1 p.m. on Christmas Eve, Wednesday, Dec. 24, and remain closed on Christmas Day, Thursday, Dec. 25, in observance of Christmas.
Santa Clarita Public Library Holiday Hours
Students pursuing an undergraduate degree in water resource-related fields are invited to apply for the 2026/27 ACWA Edward G. “Jerry” Gladbach Scholarship, offered by the Association of California Water Agencies in partnership with SCV Water. Applications are now being accepted through March 1, 2026.
SCV Water Announces 2026/27 ACWA Edward G. ‘Jerry’ Gladbach Scholarship
Chloe Auble scored a career-high 40 points and Allie Miller came a rebound away from her first career triple-double as The Master's University Women's Basketball team defeated the Bethesda Lion Angels 125-24 in the MacArthur Center.
Lady Mustangs Break Scoring Records in Win
Vallarta Food Enterprises, headquartered in Santa Clarita, has been ordered by a federal court to comply with subpoenas relating to charges of employment discrimination.
Federal Court Orders Vallarta to Comply with EEOC Subpoenas
Burrtec Waste Industries has partnered with the city of Santa Clarita to establish three convenient locations for residents to recycle real holiday trees this season.
Dec. 26-Jan. 10: Recycle Trees, Wreaths at City Drop-Off Locations
The North American Aerospace Defense Command is ready to track Santa on Wednesday, Dec. 24, Christmas Eve, and is celebrating the program’s 70th anniversary.
NORAD Santa Tracker Celebrates 70th Anniversary
SCVNews.com