The Valley Industry Association presents “The Truth About Your Company Culture… and what it’s really costing your business” at its monthly business luncheon on Tuesday, June 18, 2019 at 11:45 a.m. at the Hyatt Regency Valencia, 24500 Town Center Drive in Valencia.

Celebrated speaker Jorge Lopez, J&M Entertainment, will present information designed to help business leaders evaluate their company culture and provide tools for improvement.

“One question business leaders should ask themselves is how engaged or disengaged are their employees, and what is that costing them,” said Lopez, an over 30-year seasoned professional in the events and entertainment industry. ”More importantly, what can they do about it?”

“In a period of low unemployment, it’s important to not only retain your best employees, but to also attract and recruit new employees,” Lopez continued. “In the VIA presentation I’ll also share how to retain your best customers.”

Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature, according to Inc. magazine. It is rooted in an organization’s goals, strategies, structure, and approaches to labor, customers, investors, and the greater community.

“While every company has a culture, not all cultures help a company reach its goals,” said VIA Chairwoman of the Board Teresa Todd. “VIA members can realize a competitive advantage in developing and growing their business by recognizing their own culture and how it may or may not contribute to the bottom line. The information provided in this month’s Speaker Series luncheon promises to have actionable take aways.”

“VIA is known for its timely and relevant programming,” said Kathy Norris, VIA CEO. “Each month we develop programs around topics that are relevant to our local business community.” Future programs include the second annual State of the State on Tuesday, July 23, 2019 featuring California State Senator Scott Wilk and Assemblymember Christy Smith, and the return of the VIA CEO Forum on Tuesday, August 20, 2019.

Reservations are required. Tickets available at or by calling (661) 294-8088. For more information, contact the VIA office at admin@via.org.

About the Valley Industry Association
The Valley Industry Association of Santa Clarita represents business interests throughout the Santa Clarita Valley. VIA provides its members – industrial, commercial and service companies – the opportunity to collaborate on a broad range of business issues. In addition to being a legislative advocate, VIA serves as a one-stop shop for relevant business information, supports local educational initiatives, professional development, and provides networking opportunities. For more information, visit www.VIA.org.